Source

Expandi

SaaS B2B & B2C

Expandi is a LinkedIn automation tool designed to help sales teams, lead generation agencies, and recruiters scale their outreach and drive more meetings.

expandi.io · Founded 2019 · 11 public sources · Updated 25 days ago

Researched profile. Starter Story's AI research system compiled this page from 11 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →

How Expandi makes money

Monetization →

Expandi monetizes primarily through recurring SaaS subscription revenue, offering monthly and annual plans with various pricing options and discounts. Additionally, Expandi generates income from paid add-ons such as image, GIF, and video personalization services. The company also earns affiliate commissions by providing a program that pays a 20% commission on each new customer referred for 12 months.

Recurring subscriptions Add-ons & upsells Affiliate / referral commissions

How Expandi grew

Growth →

Expandi grew through multiple channels including an affiliate program that allowed ambassadors to earn commissions by referring new customers. The company also leveraged LinkedIn for organic outreach, content, and events to connect with prospects and improve targeting. Additional growth came from direct sales efforts, with the founder conducting numerous demo calls to build trust and attract users. Expandi expanded its user base by engaging in organic social media activities, building a community, and utilizing word of mouth among LinkedIn automation enthusiasts.

Organic social media
Affiliate program
LinkedIn
Direct sales
Online Community
Webinars
+16 more channels →

Tools they use 2

Tools →
S SendSpark H Hyperize

Founder

Founders →
Stefan Smulders
Stefan Smulders
@SmuldersStefan

Key facts

Website
expandi.io
Category
SaaS
Customers
B2B & B2C
Founded
2019 · 7 years ago
Every number is a quote

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