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ActiveCampaign
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Researched profile. Starter Story's AI research system compiled this page from 81 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
ActiveCampaign logo

How ActiveCampaign Makes Money

Marketing automation platform for customer experience

How did ActiveCampaign monetize?

Summary of the sourced claims below

ActiveCampaign monetizes primarily through a subscription-based SaaS model, offering recurring subscriptions for its marketing automation services. Pricing starts at $9 per month for accounts with fewer than 500 contacts and includes pro-level capabilities starting at $16.50 per month for 10,000 emails. The company has grown its annual recurring revenue significantly, reaching over $165 million by 2021 and $250 million with more than 180,000 customers.

Revenue sources

2 sources · grouped by how ActiveCampaign makes money

  • Recurring subscriptions

    · 10 mentions · 10 sources
    “Pro-level capabilities (including inbound email processing and unlimited team members) now start at just $16.50/month for 10,000 emails—down from $60.50/month.”
    high
    Show 9 more quotes
    “the business generates over $4 million in monthly recurring revenue.”
    high
    “As of 2021, ActiveCampaign surpassed $165 million in annual recurring revenue (ARR)...”
    high
    “using it starts at $9 for accounts with less than 500 contacts”
    high
    “ActiveCampaign fills that gap by offering accessible automations that help businesses deliver authentic customer experiences across touchpoints, growing loyalty and advocacy.”
    medium
    “ActiveCampaign, the marketing automation SaaS company, has grown to $250 million ARR and more than 180,000 customers.”
    high
    “ActiveCampaign fully embraced a SaaS model, unlocking faster product iteration and a predictable recurring revenue stream.”
    high
    “In 2022, the annual revenue of ActiveCampaign hit $165 million with 65% YOY.”
    high
    “we've grown to more than $50 million in ARR in less than five years”
    high
    “In the early 2010s, ActiveCampaign transitioned from a licensed software model to a subscription-based SaaS model.”
    high

  • Add-ons & upsells

    · 1 mention
    “even if it looks on paper that it doesn’t make a ton of sense, you can find ways to perhaps provide more value, or perhaps sell people a little bit higher on along the way.”
    medium

How 1,890 businesses make money

Of businesses with mapped revenue sources, the share using each — ActiveCampaign’s highlighted.
  • Recurring subscriptions
    54% ◀
  • Services & consulting
    29%
  • Physical products
    28%
  • One-time / lifetime deals
    24%
  • Affiliate / referral commissions
    15%
  • Course / training sales
    13%
  • Sponsorships & partnerships
    9%
  • Usage-based fees
    9%
  • Add-ons & upsells
    9% ◀
  • Advertising revenue
    9%
  • Marketplace commissions
    6%
  • Licensing
    2%
  • Setup / onboarding fees
    2%
  • Donations & tips
    2%
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