s
Login Join Starter Story
Source
ActiveCampaign
SaaS B2B & B2C

ActiveCampaign is a customer experience automation platform that combines email marketing, marketing automation, CRM, and sales automation to help businesses...

activecampaign.com · Founded 2003 · 76 public sources · Updated 1 day ago

Researched profile. Starter Story's AI research system compiled this page from 76 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →

How ActiveCampaign Grew

Marketing automation platform for customer experience

How did ActiveCampaign grow?

Summary of the sourced claims below

ActiveCampaign grew primarily through organic word of mouth driven by a network effect of people finding success with the product. The company also leveraged community marketing by activating its large customer base to share their stories on social media, refining and scaling these campaigns for greater impact. Additionally, ActiveCampaign encouraged internal team members to post thought leadership content on LinkedIn, promoting the best performing posts as ads, which contributed to new annual recurring revenue. They experimented with new types of paid LinkedIn ads, achieving high click-through rates and a positive return on ad spend.

Channels

5 channels · grouped by how ActiveCampaign grows

  • Word of mouth

    · 2 mentions · 2 sources
    “The growth was not about ActiveCampaign throwing more money into business development, founder and CEO Jason VandeBoom said in an interview. “It was the network effect of people finding success. Even today, organic word of mouth is our primary driver.””
    high
    Show 1 more quote
    “Casey hypothesized that his team could activate ActiveCampaign’s large customer base (~180,000 customers) to share their stories on social media and from their own profiles.”
    medium

  • Advertising on social media

    · 1 mention
    “Casey’s team has been experimenting with new types of LinkedIn ads... Specifically, they’ve tested promoted posts i.e. thought leadership ads.”
    medium

  • Organic social media

    · 1 mention
    “Through HockeyStack, Casey learned that his personal LinkedIn posts contribute around $30,000 in new ARR each month.”
    medium

  • LinkedIn

    · 1 mention
    “Casey’s team has been experimenting with new types of LinkedIn ads in the hopes of unlocking a better return. Specifically, they’ve tested promoted posts i.e. thought leadership ads. ... ActiveCampaign identified 30 internal team members and encouraged them to post thought leadership content on L...”
    medium

  • Integrations

    · 1 mention
    “Tellingly, ActiveCampaign integrates with 850 different apps, a measure of just how fragmented the online landscape is, and also how many ways your attention might be distracted, or snagged depending on your perspective.”
    medium

How 3,289 businesses grow

Of businesses with mapped growth channels, the share using each — ActiveCampaign’s highlighted.
  • Social media
    64% ◀
  • Referral/Word-of-mouth
    64% ◀
  • Search/SEO
    58%
  • Email
    47%
  • Community
    37%
  • Content/Inbound
    35%
  • Partnerships
    32% ◀
  • Events
    24%
  • Paid ads
    23%
  • Outbound/Sales
    19%
  • Press/PR
    17%
  • Marketplaces/App stores
    12%
  • Podcasting
    4%
  • Influencer partnerships
    3%
S
Starter Story
Support Privacy Terms