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ActiveCampaign
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Researched profile. Starter Story's AI research system compiled this page from 81 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How ActiveCampaign Grew

Marketing automation platform for customer experience

How did ActiveCampaign grow?

Summary of the sourced claims below

ActiveCampaign grew primarily through organic word of mouth driven by a network effect of people finding success with the product. The company also leveraged community marketing by activating its large customer base to share their stories on social media, refining and scaling these campaigns for greater impact. Additionally, ActiveCampaign encouraged internal team members to post thought leadership content on LinkedIn, promoting the best performing posts as ads, which contributed to new annual recurring revenue. They experimented with new types of paid LinkedIn ads, achieving high click-through rates and a positive return on ad spend.

Channels

5 channels · grouped by how ActiveCampaign grows

  • Word of mouth

    · 2 mentions · 2 sources
    “The growth was not about ActiveCampaign throwing more money into business development, founder and CEO Jason VandeBoom said in an interview. “It was the network effect of people finding success. Even today, organic word of mouth is our primary driver.””
    high
    Show 1 more quote
    “Casey hypothesized that his team could activate ActiveCampaign’s large customer base (~180,000 customers) to share their stories on social media and from their own profiles.”
    medium

  • Advertising on social media

    · 1 mention
    “Casey’s team has been experimenting with new types of LinkedIn ads... Specifically, they’ve tested promoted posts i.e. thought leadership ads.”
    medium

  • Organic social media

    · 1 mention
    “Through HockeyStack, Casey learned that his personal LinkedIn posts contribute around $30,000 in new ARR each month.”
    medium

  • LinkedIn

    · 1 mention
    “Casey’s team has been experimenting with new types of LinkedIn ads in the hopes of unlocking a better return. Specifically, they’ve tested promoted posts i.e. thought leadership ads. ... ActiveCampaign identified 30 internal team members and encouraged them to post thought leadership content on L...”
    medium

  • Integrations

    · 1 mention
    “Tellingly, ActiveCampaign integrates with 850 different apps, a measure of just how fragmented the online landscape is, and also how many ways your attention might be distracted, or snagged depending on your perspective.”
    medium

How 2,705 businesses grow

Of businesses with mapped growth channels, the share using each — ActiveCampaign’s highlighted.
  • Referral/Word-of-mouth
    68% ◀
  • Social media
    60% ◀
  • Search/SEO
    57%
  • Email
    48%
  • Community
    34%
  • Content/Inbound
    32%
  • Partnerships
    31% ◀
  • Paid ads
    24%
  • Events
    24%
  • Press/PR
    17%
  • Outbound/Sales
    16%
  • Marketplaces/App stores
    9%
  • Product expansion
    2%
  • Influencer partnerships
    2%
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