Researched profile. Starter Story's AI research system compiled this page from 76 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
How ActiveCampaign makes money
Monetization →ActiveCampaign monetizes primarily through a subscription-based SaaS model, offering recurring subscriptions for its marketing automation services. Pricing starts at $9 per month for accounts with fewer than 500 contacts and includes pro-level capabilities starting at $16.50 per month for 10,000 emails. The company has grown its annual recurring revenue significantly, reaching over $165 million by 2021 and $250 million with more than 180,000 customers.
How ActiveCampaign grew
Growth →ActiveCampaign grew primarily through organic word of mouth driven by a network effect of people finding success with the product. The company also leveraged community marketing by activating its large customer base to share their stories on social media, refining and scaling these campaigns for greater impact. Additionally, ActiveCampaign encouraged internal team members to post thought leadership content on LinkedIn, promoting the best performing posts as ads, which contributed to new annual recurring revenue. They experimented with new types of paid LinkedIn ads, achieving high click-through rates and a positive return on ad spend.
Tools they use 1
Tools →Founder
Founders →
Key facts
- Website
- activecampaign.com
- Category
- SaaS
- Customers
- B2B & B2C
- Founded
- 2003 · 23 years ago
- Makes money via
- Recurring subscriptions, Add-ons & upsells
- Sources
- 76 public sources
Sources 76
Sources →57 web pages · 8 Hacker News threads · 3 other
Each sourced figure on this page is a verbatim quote from a public source. Hover the marker to preview it, click to read it in context.
