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ElevenLabs
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Researched profile. Starter Story's AI research system compiled this page from 45 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
ElevenLabs logo

How ElevenLabs Makes Money

AI voice platform for seamless business communication

How did ElevenLabs monetize?

Summary of the sourced claims below

ElevenLabs monetizes primarily through recurring subscriptions, generating significant annual recurring revenue from enterprise contracts and various subscription plans. Additionally, they offer usage-based fees where users can buy credit packs for consumption and purchase content like audiobooks and ebooks.

Revenue sources

8 sources · grouped by how ElevenLabs makes money

  • Recurring subscriptions

    · 15 mentions · 15 sources
    “ElevenLabs plans start from around $5/month for the Starter tier and scale up to $330/month for Scale. The Creator plan at around $22/month is the most popular entry point for founders, offering 100,000 credits and professional voice cloning.”
    high
    Show 14 more quotes
    “AI narration is a godsend for independent writers because it’s far cheaper than doing human narration.”
    medium
    “ElevenLabs is reportedly profitable at $200M+ ARR.”
    high
    “Mati announces that the company has hit a staggering $200M ARR.”
    high
    “$200 million in annual recurring revenue with just 330 employees.”
    high
    “they're targeting $300 million in recurring revenue by the end of 2025.”
    medium
    “$330 million in annual recurring revenue (ARR), CEO Mati Staniszewski said in an interview with Bloomberg.”
    high
    “ElevenLabs CEO Mati Staniszewski revealed the voice AI startup has crossed a monumental $330 million in annual recurring revenue (ARR)”
    high
    “ElevenLabs crossed $330 million in ARR at year-end 2025.”
    high
    “for us, like we've seen incredible, incredible growth across the work. Mostly this is charged per, if it's input text, so text to speech, it's usually per text token. If it's voice agent or transcription, then it's per minute.”
    high
    “We ended 2025 with $350 million in ARR, and in the first four months of 2026, we have already surpassed $500 million ARR.”
    high
    “the company has also surpassed $500 million in ARR (annual recurring revenue), after ending last year with nearly $350 million in ARR.”
    high
    “Tech.eu and TechCrunch report ElevenLabs surpassed $500 million in annual recurring revenue (ARR) in Q1 2026.”
    high
    “The company revealed that it ended 2025 with $350 million in annual recurring revenue and has already surpassed $500 million ARR during the first four months of 2026.”
    high
    “The bulk of growth is enterprise contracts in the six-and-seven-figure range, deployed across customer support, sales, and operations.”
    high

  • One-time / lifetime deals

    · 5 mentions · 5 sources
    “Furthermore, ElevenLabs secured landmark partnerships with entertainment icons including Michael Caine and Matthew McConaughey, licensing their distinctive voices for AI-generated content.”
    medium
    Show 4 more quotes
    “The company claimed it used to take agencies 'weeks' to produce a single audiobook, but with AI that’s shortened to mere hours.”
    medium
    “Since launching in 2022, ElevenLabs has raised over $350M”
    medium
    “They’ve paid out over $5 million to the community.”
    medium
    “So we created 11 Reader, and that kind of came with functionality where you can upload your PDF, you can upload your text, and have it read out loud with a number of incredible voices.”
    medium

  • Usage-based fees

    · 3 mentions · 3 sources
    “users can buy credit packs for usage-based consumption and purchase content directly, like audiobooks and ebooks.”
    high
    Show 2 more quotes
    “We actually did it with a company in India to improve the customer satisfaction and improve the sales lead qualification.”
    medium
    “Voice agent time burns credits faster than standard text-to-speech, so usage modelling matters before committing to a plan.”
    medium

  • Marketplace commissions

    · 2 mentions · 2 sources
    “we have a voice marketplace in 11 Labs where people create a voice. Now we have 10,000 voices created this way and we paid back over $11 million, coincidentally, back to that community.”
    medium
    Show 1 more quote
    “We’ll allow people who have great voices, such as voice actors, to be able to create their voice and monetise it.”
    medium

  • Add-ons & upsells

    · 1 mention
    “Creators have shared over 5,000 voices in ElevenLabs’ Voice Library and earned more than $2 million in rewards.”
    medium

  • Affiliate / referral commissions

    · 1 mention
    “Disclosure: Some links in this article are affiliate links. If you sign up through them, we may earn a commission at no extra cost to you.”
    high

  • Sponsorships & partnerships

    · 1 mention
    “Sell implementation and setup to: 5–10 local businesses At $1,000–$3,000/month retainers.”
    high

  • Licensing

    · 1 mention
    “there’s also the potential for licensing voices, though 'the big questions are how prevalent that work will be...'”
    medium

How 1,861 businesses make money

Of businesses with mapped revenue sources, the share using each — ElevenLabs’s highlighted.
  • Recurring subscriptions
    54% ◀
  • Services & consulting
    29%
  • Physical products
    29%
  • One-time / lifetime deals
    23% ◀
  • Affiliate / referral commissions
    15% ◀
  • Course / training sales
    13%
  • Sponsorships & partnerships
    10% ◀
  • Usage-based fees
    9% ◀
  • Advertising revenue
    9%
  • Add-ons & upsells
    9% ◀
  • Marketplace commissions
    6% ◀
  • Licensing
    2% ◀
  • Setup / onboarding fees
    2%
  • Donations & tips
    2%
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