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Drata
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Researched profile. Starter Story's AI research system compiled this page from 23 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How Drata Grew

Compliance automation platform for continuous trust management.

Channels

6 channels · grouped by how Drata grows

  • Partnerships

    · 2 mentions · 2 sources
    “it wasn't until we started selling into ... partnering with and then selling into universities to where we could really get this into place where it's ... I called it even a company rather than just a product.”
    high
    Show 1 more quote
    “A "give before you take" AWS partnership that made Drata a top 5 ISV on Marketplace by bringing thousands of new customers to the platform”
    high

  • Inbound

    · 2 mentions · 2 sources
    “Yeah, it's been a combination of inbound, so marketing, outbound, sales and partner from the beginning.”
    high
    Show 1 more quote
    “They spent six months building the first version, talking to dozens of companies and auditors to validate the problem before writing code. Then they did something most founders wouldn't: they refused to sell to anyone until they'd used their own product to get SOC 2 compliant first. When they fin...”
    medium

  • Direct sales

    · 1 mention
    “it wasn't until we started selling into ... partnering with and then selling into universities to where we could really get this into place where it's ... I called it even a company rather than just a product.”
    high

  • Webinars

    · 1 mention
    “Handful of universities are now on board showcasing evidence of success and then getting on a webinar providing case studies success stories You get that flywheel going, but those early days were brutal.”
    medium

  • Pilot customers

    · 1 mention
    “I will say the hardest one of the hardest parts was getting those first. Let's say five handful of universities to Ultimately become customers which can be said for any Startup, right? Those the first customers typically the hardest Maybe in ed tech more than other spaces, you know No one wants t...”
    high

  • Personal network

    · 1 mention
    “And so we spoke with dozens and dozens of companies that we were friendly with, some that we weren't, we just got connected to, to unpack this problem, make sure, validate it, basically. And, you know, every day coming back together as a group and sharing notes across these calls and seeing such ...”
    medium

How 2,699 businesses grow

Of businesses with mapped growth channels, the share using each — Drata’s highlighted.
  • Referral/Word-of-mouth
    68% ◀
  • Social media
    58%
  • Search/SEO
    57%
  • Email
    47%
  • Community
    34%
  • Content/Inbound
    32% ◀
  • Partnerships
    30% ◀
  • Paid ads
    24%
  • Events
    24% ◀
  • Press/PR
    18%
  • Outbound/Sales
    16% ◀
  • Marketplaces/App stores
    8%
  • Brand Authenticity
    2%
  • Product expansion
    2%
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