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Cultivated Culture
Coaching

Cultivated Culture is a newsletter and blog for job seekers that also sells career coaching, LinkedIn coaching, digital courses, and a paid tier of free resu...

cultivatedculture.com · Founded 2016 · 48 public sources · Updated 1 day ago

Researched profile. Starter Story's AI research system compiled this page from 48 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →

How Cultivated Culture Grew

Online career coaching and digital job search courses for job seekers

How did Cultivated Culture grow?

Summary of the sourced claims below

Austin Belcak began by writing one blog post every 2 weeks, and after publishing his first article he drew over 60,000 visitors to it within 60 days. A guest-posting strategy linked to well-known people in the space and emailing them after publication helped bring over 60k people to his website in the first month. Growth on LinkedIn took his following from 3,000 to over 100,000 in 12 months, and he now has over 1.3 million followers, which he has translated into over 150k newsletter subscribers. Cultivated Culture has been featured in Forbes, Business Insider, Fast Company, and Inc.

Channels

20 channels · grouped by how Cultivated Culture grows

  • LinkedIn

    · 5 mentions · 4 sources
    “On the LinkedIn side, I take bite sized chunks of advice from my blog posts and repurpose them. I aim to post 4-5 times every week. When I started out, I had a group of 10-15 people I would text when I posted something and they would all go like it and leave a comment. That helped me build tracti...”
    high
    Show 4 more quotes
    “I only recently expanded to LinkedIn about 7 months ago and those are still the only channels I focus on.”
    high
    “That’s because he has over 1.3 million followers on that platform alone. And has been able to translate that into over 150k newsletter subscribers. Austin Belcak writes the Cultivated Culture newsletter and blog, where he shares tips and advice people can use to land their dream job ... it wasn’t...”
    medium
    “I've used LinkedIn to build a thriving, highly profitable business where I do zero outbound promotion. All of my leads come from people reaching out to me, and my headline is the main reason they do. On top of that, I started with 3,000 followers on the platform and grew to 100,000+ in 12 months....”
    high
    “On top of that, I grew my LinkedIn following from 3,000 people to over 100,000 in 12 months. Today, I have an audience of 1.2+ million followers on LInkedIn.”
    high

  • Email List Growth

    · 4 mentions · 4 sources
    “A year into starting Cultivated Culture, I hit a wall. My email list hadn’t budged past the 2,000 subscriber mark in 4 months and no one was buying my course. I signed up for an $800 coaching program to help. My email list jumped to over 10,000 people in the next 6 months and my course sold like ...”
    high
    Show 3 more quotes
    “Whether people are coming from the blog or LinkedIn, the end goal is to get them on the email list. My email list has about 4 months of content dripped out every few days with course launches built into the sequence. Every new person will get X emails and then be sold on a course. It’s all evergr...”
    high
    “He has one main lead magnet on his website, which collects emails and gives download access to users. ... you can use his resume analyzer tool as his lead magnet form. So this is doing two things. One, it's getting people inside his e-mail, e-mail list, right? So he's building out his e-mail list.”
    medium
    “And has been able to translate that into over 150k newsletter subscribers.”
    medium

  • Organic social media

    · 3 mentions · 3 sources
    “In 2017, I decided to post to LinkedIn every single day. 9 years later? 3,000+ posts, and my following grew from 3,000 to 1.4M+.”
    high
    Show 2 more quotes
    “He has 1.3M + followers on LinkedIn and averages 200K + monthly visits on his website! ... most of his traffic comes from social media. It's organic and inbound, right?”
    medium
    “He uses templates and processes to continuously put out great content ... Instead of just creating content and hoping it’s alright, Austin makes sure he is providing serious amounts of value in everything he creates. Before creating anything, he goes out into the world and sees what other people ...”
    medium

  • SEO

    · 3 mentions · 2 sources
    “When I started my business I was trying to do SEO, Instagram, LinkedIn, YouTube, partnerships, affiliate marketing, etc. -- and none of it was working. I eventually pulled the plug on everything and reinvested everything into SEO. My traffic went from 5k/month to 70k/month over the next 8 months.”
    high
    Show 2 more quotes
    “When I started my business I was trying to do SEO, Instagram, LinkedIn, YouTube, partnerships, affiliate marketing, etc. -- and none of it was working. I eventually pulled the plug on everything and reinvested everything into SEO. My traffic went from 5k/month to 70k/month over the next 8 months.”
    high
    “In 2018, I threw everything out except for SEO (which is what my background is in) and blog posts. My traffic jumped from 8k/month to 70k/month and my revenue more than tripled.”
    high

  • Content marketing

    · 2 mentions · 2 sources
    “In 2018, I threw everything out except for SEO (which is what my background is in) and blog posts. My traffic jumped from 8k/month to 70k/month and my revenue more than tripled.”
    high
    Show 1 more quote
    “He simply started by writing one blog post every 2 weeks, and just took it from there.”
    medium

  • Press

    · 2 mentions · 2 sources
    “Our strategies have been featured in Forbes, Business Insider, Inc., Fast Company, and more.”
    medium
    Show 1 more quote
    “He’s also been featured in Forbes, Business Insider, Fast Company, and Inc.”
    medium

  • Webinars

    · 1 mention
    “So I decided to fire up a live build session for this coming Thursday at 1pm ET! Come join me as I rebuild the entire thing, step-by-step in front of you.”
    high

  • Side project marketing

    · 1 mention
    “I’m also placing a lot of emphasis on product-led growth. The landscape of growth is changing -- pop ups and lead magnets don’t work as well as they used to. Right now, free tools are killing it. People want more value for their email address and having a tool that solves a need is a great way to...”
    high

  • Testimonials

    · 1 mention
    “Testimonials – Adding to our social proof, testimonials at the bottom of your profile tell people two things. First, that you've worked with other folks and you're not just making this stuff up. Second, that your work or products are good enough for people to publicly praise them. That's powerful!”
    high

  • Newsletter

    · 1 mention
    “Join 130k+ other job seekers who are getting crazy actionable tips for landing their dream job without applying online every single week: cultivatedculture.com/newsletter”
    medium

  • Press

    · 1 mention
    “Including the names of the places you've been featured, the companies you've worked with, or the # of people you've helped is a great way to add social proof to your LinkedIn Summary.”
    medium

  • Personal Branding

    · 1 mention
    “As an entrepreneur or thought leader, the basis on your LinkedIn presence should be creating content and the goal should be to capture those profile eyeballs somewhere. As a result, I like to put my website right up front so people can easily check it out for more info.”
    high

  • Personal network

    · 1 mention
    “He decided to write an article he could share with friends and people looking for jobs instead of sharing his process with each person separately.”
    medium

  • Guest posting

    · 1 mention
    “Throughout the article, he linked to resources from well-known people in the space ... Once the article was published, he went about reaching out to the people he linked to and sent them emails ... Some of the people he reached out to share the article around. This strategy helped him get over 60...”
    medium

  • Video Ads

    · 1 mention
    “After Austin published his first piece of content, he was able to get over 60,000 visitors to that article in the first 60 days ... He decided to write an article he could share with friends and people looking for jobs instead of sharing his process with each person separately.”
    medium

  • Word of mouth

    · 1 mention
    “A friend who successfully secured a job through this program highly recommended it to me....I truly appreciate the emotional support and technical guidance that CC provided.  I landed my dream role as an Alumni Director and I highly recommend this program to anyone looking to switch industries.”
    medium

  • Email marketing

    · 1 mention
    “Whether people are coming from the blog or LinkedIn, the end goal is to get them on the email list. My email list has about 4 months of content dripped out every few days with course launches built into the sequence. Every new person will get X emails and then be sold on a course. It’s all evergr...”
    high

  • Direct sales

    · 1 mention
    “My partner used Cultivated Culture in the past, and the Dream Job System got him out of a slump and into a job that jump started his current career. I decided to go with the extra step of coaching to keep myself accountable and also have a third party sounding board.”
    medium

  • Referral Program

    · 1 mention
    “Austin takes this a step further too. To get more credits without paying, you can refer friends to the portal (i.e. getting even more email subscribers) and earn more credits that way. This is like a backdoor approach to a newsletter referral program.”
    medium

  • Online Community

    · 1 mention
    “I plan to stay engaged with the community and the Wednesday check-ins to continue learning. This journey has shown me the power of structured coaching paired with genuine human support, and Adriana embodies both.”
    medium

How 3,299 businesses grow

Of businesses with mapped growth channels, the share using each — Cultivated Culture’s highlighted.
  • Social media
    64% ◀
  • Referral/Word-of-mouth
    63% ◀
  • Search/SEO
    58% ◀
  • Email
    47% ◀
  • Community
    37% ◀
  • Content/Inbound
    35% ◀
  • Partnerships
    32%
  • Events
    24% ◀
  • Paid ads
    23%
  • Outbound/Sales
    19% ◀
  • Press/PR
    17% ◀
  • Marketplaces/App stores
    12%
  • Podcasting
    4%
  • Influencer partnerships
    3%
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