How Chili Piper Grew

“The way we empower our employees to go to market, and the way we work with the ecosystem... When we work with partners, when we work with prospects, when we work with customers, help is really important... With our customers, we do not stop at customer deployment. We help them with tactics.”

Libsyn high

“When we hire, I told you that I look at how much they believe that they can succeed. Well, I also look how much they care about helping those around them. Because not everybody has the same value. I cannot teach these values. I cannot teach people how to believe, and I cannot teach people how to ...”

Libsyn high

“We actually do measure, and right now, my social posts influence about 50% of open pipeline.”

Markmacleod high

“Fullbay had already been using Chili Piper to improve how inbound leads move through their funnel. Before implementing the platform, demo requests often stalled between form submission and the first conversation with sales. Chili Piper helped close that gap by allowing prospects to schedule meeti...”

Chilipiper high

“When I go to these events, I learn a lot more about the market than I can in any other format. Especially in the evening at happy hours where people feel less guarded.”

Markmacleod high

“I spend about 40% of my time on both social media and speaking, which is a big chunk. If half of your pipeline is coming from this, that’s a big deal.”

Markmacleod high

“We also very strong believers in doing motions in the go-to-market space using our ecosystems. So we have a very robust partner program, and we also work a lot with B2B influencers.”

Libsyn high

“That braveness, the ability to be brave enough to show up who you are, is what drives a strong brand.”

Markmacleod medium

“I closed the first $1MM in revenues myself, mostly through in-person networking. I attended every industry meetup and conference. Chili Piper is in the scheduling business, so I had my Chili Piper link on my iPhone. I would go talk to people, qualify them on the spot, and talk about their schedul...”

Indie Hackers high

“This generated a flow of inbound interest, enough to justify hiring our first account executives. This is known as the 'bullseye' marketing strategy. In every industry, there are some core influencers. Communication spreads in concentric circles, from these core influencers towards the least conn...”

Indie Hackers high

“The SEO strategy also deserves mention. While not intentionally targeting it, Chili Piper somehow dominated the keyword “persuasion techniques,” bringing in thousands of clicks monthly from sales reps looking for closing tactics. This organic traffic, combined with strategic content marketing, he...”

Founderpath high

“On the partners front, we actually have both a product partnership program and a channel partnership program. Our playbook is actually in this book by Bob Moore, and he's here and he's presenting this afternoon, if I'm not mistaken, as well.”

Libsyn high

“Vandenberghe became obsessed with several key metrics: ICP identification, account targeting and touches, pipeline velocity, first engagement optimization, booking 500 meetings per quarter through their systematic approach.”

Founderpath medium

“The Community-First GTM Strategy “There’s something that remains which is our humanity and our ability to connect with others,” Vandenberghe stated. Their approach to community building goes far beyond traditional B2B SaaS tactics: with prospects, customers, and partners.”

Founderpath medium

“Generic product tours converted at 2 to 3%. So they tried something almost nobody does. They spent 8 to 10 hours setting up a custom demo for every single prospect. A personalized hub, with their actual content, in their regions, for their buyer segments. Conversion jumped to 20%.”

Saasclub high

“The best way to achieve operational excellence is, I found, using AI. There are a lot of touch points that can be optimized in the funnel without compromising on authenticity. You don't have to send robocallers to book business, you don't have to send fake emails, a million of them that sound all...”

Libsyn high

“By 2017, they landed Facebook as a customer, starting with 300 licenses and eventually expanding to 2,000.”

Founderpath medium

“I pair the events with my social media profile as well. So every event that I speak at, there’s a QR code. Hey, connect with me on LinkedIn, and we can continue this conversation.”

Markmacleod high

“I form the right kind of relationships on LinkedIn, which is the only platform where I’m active these days.”

Markmacleod high

“For their first couple of years, Yega's team lived on Quora and Reddit, answering every question they could find about sales content and knowledge management. That's how the inbound started.”

Saasclub high

“"It's been really helpful in removing friction from our revenue team members' days, just being able to schedule something much more easily from a number of different sources," said Denis Malkov, Director of Revenue Operations at PandaDoc. "So whether they're working in Salesforce, in their Chrome...”

Newswire medium

“Using tools like Crossbeam, Chili Piper has built sophisticated partner plays that drive cross-sell opportunities across their five-product suite.”

Founderpath medium

“Instant Booker makes it fast and easy for sales, customer success and support reps to book meetings in seconds from Google Calendar, Gmail, Outlook, Salesforce, Outreach, Salesloft, and more – complete with automated invites, reminders, rescheduling and CRM actions.”

Newswire high

“I started getting obsessed with my ICPs, getting obsessed with my targeting, with my account touches, with my velocity, my first engagements... and as a result, in our marketing plan, we have very precise activities that are going to influence and that we're tracking towards our pipeline conversion.”

Libsyn high

“I pair the events with my social media profile as well. So every event that I speak at, there’s a link to my profile.”

Markmacleod high

“In one quarter, we get about four to five million impressions from influencers.”

Libsyn high

“The company started with a single product – the scheduling solution that Monday.com, ClickUp, and HubSpot now use for their demo processes.”

Founderpath medium