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Carrd
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Researched profile. Starter Story's AI research system compiled this page from 31 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How Carrd Grew

Simplified one-page website builder for everyone.

How did Carrd grow?

Summary of the sourced claims below

Carrd initially grew through organic social media efforts, particularly a Twitter launch that generated immediate user engagement and upgrades. The growth accelerated significantly after Carrd was featured on Product Hunt, which provided a continuous stream of new users and sites. Word of mouth also played a role in growth, supported by the product's low friction experience that encouraged users to recommend it to others.

Channels

12 channels · grouped by how Carrd grows

  • Word of mouth

    · 3 mentions · 3 sources
    “None. Word of mouth, I guess, is what I really rely on. ... there's almost like this flow from stumbling upon Card one way or another, either through word of mouth or through a link from someone else's site, and then getting to where you're actually building a site yourself with very little frict...”
    high
    Show 2 more quotes
    “More and more people were using it to create single-page websites quickly and entire niche groups were using it and telling others in their circles to use it as well. Then, the Black Lives Matter movement began to create activist pages on the platform, which were shared widely.”
    medium
    “So people tried it, loved it, and told others. Word of mouth did the rest.”
    medium

  • Organic social media

    · 3 mentions · 3 sources
    “I basically just tweeted it out. Like, oh yeah, I'm done with this thing. Here, go check it out. ... I had a sizable Twitter following at that point. I was like, hey, I'm done with this thing that I've been working on. Go check it out. And then it just started rolling on from there.”
    high
    Show 2 more quotes
    “So on March 7, 2016, I excitedly launched Carrd via Twitter: And the response was amazing. New sites, new users, and even Pro upgrades began pouring in immediately — almost entirely without issue!”
    high
    “Now share it: Add the link to your social media bios”
    medium

  • Product Hunt

    · 3 mentions · 3 sources
    “And then, on March 16, 2016, this happened: ... If new sites and users were "pouring in" following Carrd's launch on Twitter, this was, comparatively speaking, a tidal wave: - Thousands of new sites and users ... - Hundreds of upgrades to Pro. ... 1000+ upvotes and the #1 spot in tech for that da...”
    high
    Show 2 more quotes
    “Now, it'd be unfair not to say that part of what really kicked it up to the next level, however, was once it got put up on Product Hunt. Now that blew up. That's really when it moved to the next level.”
    high
    “It started on Product Hunt. AJ posted it there and it got a decent reception.”
    medium

  • Side project marketing

    · 1 mention
    “Apparently, I think maybe after the third design, though, that site actually started gaining some traction. So that sort of motivated me to make more stuff and beyond that, better stuff.”
    high

  • LinkedIn

    · 1 mention
    “And I don't see much on HTML5 up other than you have like a banner at the bottom of the page, which says, you know, Hey, Pixlarity, you can get unlimited access and whatever. And is that how people were finding Pixlarity and people who were choosing to pay were kind of doing that? It's like, Yeah...”
    high

  • I’m offering this for free

    · 1 mention
    “I'm going to make it. I'm going to stick it up there. It's free. If anyone wants it, they can get it, whatever.”
    high

  • Freemium

    · 1 mention
    “And he offered a generous freemium plan. So people tried it, loved it, and told others.”
    medium

  • Viral growth

    · 1 mention
    “And the ones on Carrd’s free plan had a “Made with Carrd” link in the footer, driving even more signups.”
    medium

  • SEO

    · 1 mention
    “See our SEO guide for tips on making your site discoverable in search engines.”
    medium

  • Twitter

    · 1 mention
    “Twitter can be awesome. Yes, I know it has a reputation for being a shitshow from time to time, but it was absolutely invaluable both during and after the development process. My followers were not only an incredible resource for ongoing feedback, but also some of Carrd's biggest supporters once ...”
    high

  • Email marketing

    · 1 mention
    “Email it to your network”
    medium

  • Online Community

    · 1 mention
    “Share on relevant communities (Reddit, Discord, Twitter)”
    medium

How 2,739 businesses grow

Of businesses with mapped growth channels, the share using each — Carrd’s highlighted.
  • Referral/Word-of-mouth
    68% ◀
  • Social media
    60% ◀
  • Search/SEO
    57% ◀
  • Email
    48% ◀
  • Community
    35% ◀
  • Content/Inbound
    33% ◀
  • Partnerships
    32%
  • Paid ads
    24%
  • Events
    24%
  • Press/PR
    17%
  • Outbound/Sales
    17%
  • Marketplaces/App stores
    10%
  • Product expansion
    2%
  • Influencer partnerships
    2%
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