S
C
Carrd
Login Join Starter Story
Source
Researched profile. Starter Story's AI research system compiled this page from 24 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
Carrd logo

How Carrd Grew

Single-page site builder for creators.

How did Carrd grow?

Summary of the sourced claims below

Carrd initially grew through organic social media efforts, particularly a Twitter launch that generated immediate user engagement and upgrades. The growth accelerated significantly after Carrd was featured on Product Hunt, which provided a continuous stream of new users and sites. Word of mouth also played a role in growth, supported by the product's low friction experience that encouraged users to recommend it to others.

Channels

7 channels · grouped by how Carrd grows

  • Advertising on social media

    · 2 mentions · 2 sources
    “On Twitter So on March 7, 2016, I excitedly launched Carrd via Twitter: And the response was amazing. New sites, new users, and even Pro upgrades began pouring in immediately — almost entirely without issue!”
    high
    Show 1 more quote
    “So on March 7, 2016, I excitedly launched Carrd via Twitter: And the response was amazing. New sites, new users, and even Pro upgrades began pouring in immediately — almost entirely without issue!”
    high

  • SEO

    · 1 mention
    “Clearly, as well as the Twitter launch went, getting featured on Product Hunt was on another level entirely, with an effect so strong it persists even to this day, feeding Carrd a daily, continuous stream of new users and new sites.”
    medium

  • Word of mouth

    · 1 mention
    “None. Word of mouth, I guess, is what I really rely on. And I think, again, part of it is the one other thing that I put thought into, which was having the frictionless or low friction... No friction. Anyway, whatever it is that got you into the product. That really helps because then someone can...”
    high

  • Press

    · 1 mention
    “Part of what really kicked it up to the next level, however, was once it got put up on Product Hunt. Now that blew up. That's really when it moved to the next level. I can't thank Ryan Hoover and his team enough for putting that thing together and really giving products like mine a place to reall...”
    high

  • Organic social media

    · 1 mention
    “On March 7, 2016, I excitedly launched Carrd via Twitter: And the response was amazing. New sites, new users, and even Pro upgrades began pouring in immediately — almost entirely without issue!”
    high

  • LinkedIn ads

    · 1 mention
    “Almost entirely came from having pretty prominent placement of my Twitter account on HTML5Up. I had, I think even to this day, there's a button up there that says, you know, follow me for updates, like new stuff. And it turns out people like free stuff. So they ended up following me.”
    high

  • Twitter

    · 1 mention
    “I basically just tweeted it out. Like, oh yeah, I'm done with this thing. Here, go check it out. ... I had a sizable Twitter following at that point. I was like, hey, I'm done with this thing that I've been working on. Go check it out. And then it just started rolling on from there.”
    high

How 2,677 businesses grow

Of businesses with mapped growth channels, the share using each — Carrd’s highlighted.
  • Referral/Word-of-mouth
    68% ◀
  • Social media
    58% ◀
  • Search/SEO
    57% ◀
  • Email
    47%
  • Community
    33%
  • Content/Inbound
    31%
  • Partnerships
    30%
  • Paid ads
    24%
  • Events
    24%
  • Press/PR
    17% ◀
  • Outbound/Sales
    16%
  • Marketplaces/App stores
    8%
  • Brand Authenticity
    2%
  • Product expansion
    2%
S
Starter Story
Support Privacy Terms