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CallHippo
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Researched profile. Starter Story's AI research system compiled this page from 23 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How CallHippo Grew

Cloud telephony platform for global business communications.

How did CallHippo grow?

Summary of the sourced claims below

CallHippo's growth was primarily driven by search engine optimization (SEO) and Google Ads, which together formed the main channels for acquiring customers. They also utilized inbound marketing and sales, with a small team contributing significantly to revenue, including from the US market. Additional marketing techniques such as email and guerrilla marketing contributed about 15-20% of their buy side.

Channels

9 channels · grouped by how CallHippo grows

  • Search engine marketing

    · 2 mentions · 2 sources
    “in 2020 we started search engine marketing now about 30% of our revenue comes from performance and I think it's not very difficult I mean we might have about 100 plus competitors but most of them don't understand how search engine work they don't have the patience to understand how search engine ...”
    high
    Show 1 more quote
    “right now about 70-80% is Google, if not search engine optimization. Maybe probably 40-50% might be search engine optimization. The rest might be performance marketing.”
    medium

  • SEO

    · 2 mentions · 2 sources
    “the entire organization has been built around digital marketing and inbound marketing...primarily your sources two sources that has actually worked for us I think still works for us is just SEO as well as pay Google AdWords right these are the number one and number two channels but all of them ar...”
    high
    Show 1 more quote
    “right now our entire platform is actually based around search engine optimization... I started implementing search engine optimization, SEO strategies on Software Suggest from Monday morning, waited for about two, three months... That's how the traction, the buy side started building. So over the...”
    high

  • Organic social media

    · 1 mention
    “make it better for human beings to actually read and we have seen phenomenal results, so we are, now we are at one of our peak traffic and peak, uh, both in software and one of the, like last one, we did the best revenues because of all the traffic, which we got. Uh, now we are trying to understa...”
    high

  • Guerrilla marketing

    · 1 mention
    “And then there are other marketing techniques like email and other Gorilla marketing techniques, but that contributes only 15-20% of our buy side.”
    medium

  • Inbound

    · 1 mention
    “pure inbound inside sales, built from India, gone global, 40% revenues coming from US, very small team, because the size of the team to revenue ratio is pretty good, per employee contribution is good, built from tier two city, two co-founders, husband and wife combo, amazing, amazing, amazing sto...”
    medium

  • Enterprise sales

    · 1 mention
    “Now, we are also setting up an enterprise team which will only focus on enterprise deals. One thing which I tell to my team is our SMB team has a velocity, sales velocity of one week. If a deal is created, it usually closes in one week. Our mid-market team has a sales velocity of about three mont...”
    high

  • Founder-led sales

    · 1 mention
    “So, we have that problem. We have a team which is just calling. So, this these chat guys who are chatting on the website also make calls. So, they are supposed to do the entire so they are like the SDRs for us inbound SDR. So, they work like inbound SDRs for us. And they will do the qualification...”
    high

  • Google Ads

    · 1 mention
    “primarily your sources two sources that has actually worked for us I think still works for us is just SEO as well as pay Google AdWords right these are the number one and number two channels but all of them are keyword based and the kind of keywords that you are looking at will be very highly com...”
    high

  • Email marketing

    · 1 mention
    “And then there are other marketing techniques like email and other Gorilla marketing techniques, but that contributes only 15-20% of our buy side.”
    medium

How 2,739 businesses grow

Of businesses with mapped growth channels, the share using each — CallHippo’s highlighted.
  • Referral/Word-of-mouth
    68%
  • Social media
    60% ◀
  • Search/SEO
    57% ◀
  • Email
    48% ◀
  • Community
    35%
  • Content/Inbound
    33% ◀
  • Partnerships
    32%
  • Paid ads
    24% ◀
  • Events
    24% ◀
  • Press/PR
    17%
  • Outbound/Sales
    17% ◀
  • Marketplaces/App stores
    10%
  • Product expansion
    2%
  • Influencer partnerships
    2%
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