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CallHippo monetizes primarily through recurring subscriptions where customers subscribe to their virtual phone system product. The product helps organizations make more calls, which is the service provided under these subscriptions.
CallHippo's growth was primarily driven by search engine optimization (SEO) and Google Ads, which together formed the main channels for acquiring customers. They also utilized inbound marketing and sales, with a small team contributing significantly to revenue, including from the US market. Additional marketing techniques such as email and guerrilla marketing contributed about 15-20% of their buy side.
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