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Bluetick.io
SaaS B2B

Bluetick is an email follow-up tool that automatically sends a sequence of emails to contacts until they take a desired action or the sequence ends.

bluetick.io · Founded 2017 · 16 public sources · Updated 7 days ago

Researched profile. Starter Story's AI research system compiled this page from 16 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →

How Bluetick.io Grew

Automated email follow-up tool for busy professionals

How did Bluetick.io grow?

Summary of the sourced claims below

Bluetick.io grew through multiple channels including integrations, warm email outreach, podcast appearances, webinars, and referral programs. The founder leveraged personal networks and mailing lists to validate the business idea and generate initial interest. Word of mouth and customer referrals contributed significantly to the growth, with many users recommending the product to others.

Channels

20 channels · grouped by how Bluetick.io grows

  • Word of mouth

    · 5 mentions · 4 sources
    “Most of the people who are on there now have either been using it for several months or were part of the very early access group, or just heard about it through word of mouth. I’ve actually gotten a lot of referrals from people who have been using the software and then recommended it to somebody ...”
    high
    Show 4 more quotes
    “Word of mouth has also been rather effective. Whenever a new customer signs up, I email them directly (using Bluetick.io of course!) to ask if they’d like to schedule a free onboarding call. I demo the product, how to get the most out of it, answer questions, offer advice on their email campaigns...”
    high
    “Most people learned about the product through word of mouth, either via my podcast or other customers.”
    high
    “The vast majority of the growth has come from the customers themselves growing.”
    high
    “asking people for referrals and other people that they know that might have a similar problem. I found that that's actually worked pretty well.”
    high

  • Partnerships

    · 3 mentions · 2 sources
    “If you don’t have enough people on your own mailing list to justify running a webinar, you can leverage someone else’s audience. I recently did this for another organization who was simply happy to have someone offer something of value for free to their audience and in exchange, I received contac...”
    high
    Show 2 more quotes
    “We ran an advertising campaign on an existing tool via a joint partnership and it brought in 400-500 new email addresses/month while we ran the campaign.”
    high
    “Right now we’re working on a program for a done-for-you service for Bluetick and pitching it to their existing customers. Which I think has a lot of potential.”
    high

  • Webinars

    · 3 mentions · 2 sources
    “The second that has worked well is podcast appearances and webinars. Since I run my own podcast, I’m very comfortable getting on a podcast and talking about business topics, including email marketing. These podcast appearances tend to drive traffic, awareness and create backlinks to the website, ...”
    high
    Show 2 more quotes
    “Podcast appearances and webinars... Webinars require a bit more preparation and up-front work, but are usually worth the investment. When someone registers, whether or not they attend the live webinar you will get detailed information about them and their business, including an email address that...”
    high
    “One of them is doing influencer outreach and going on podcasts and things like that. I’ve also taught about doing joint webinars, I’ve talked to a few different people who have fairly large audiences themselves and said that they’d be willing to talk about Bluetick and have me on the podcast to t...”
    high

  • Email marketing

    · 3 mentions · 2 sources
    “Email marketing has tended to be my “go-to” marketing strategy over the years. Unfortunately, it’s not very effective unless you already have people on your mailing list.”
    high
    Show 2 more quotes
    “Email marketing has tended to be my "go-to" marketing strategy over the years.”
    high
    “Then in the weeks leading up to your launch you reached out to your personal mailing list, and you started a new mailing list for Bluetick.”
    medium

  • Email List Growth

    · 2 mentions · 2 sources
    “There are two ways I’ve found that steadily and reliably reach potential new customers for my mailing list. The first is what’s called “engineering as marketing”. If you build an online utility that provides value to people, you can require an email address to get the results from that tool. One ...”
    high
    Show 1 more quote
    “Then in the weeks leading up to your launch you reached out to your personal mailing list, and you started a new mailing list for Bluetick.”
    medium

  • Referral Program

    · 2 mentions · 2 sources
    “in Bluetick there's actually an email sequence that I have set up where I can ask people and say "Hey, I see that you've been successful with Bluetick for a little while. Is there anyone that you know that you think could also benefit from using this?" ... really what you're asking for is for a c...”
    high
    Show 1 more quote
    “I found a lot of success in asking specific people for referrals and getting into other people’s networks and leveraging those networks to add more people into Bluetick.”
    high

  • Podcasting

    · 2 mentions · 2 sources
    “One of them is doing influencer outreach and going on podcasts and things like that. I’ve also taught about doing joint webinars, I’ve talked to a few different people who have fairly large audiences themselves and said that they’d be willing to talk about Bluetick and have me on the podcast to t...”
    high
    Show 1 more quote
    “Between today and tomorrow, the plan is to start queuing those up, start sending those emails out, and see if I can get onto a handful of other podcasts. I’ve already done one podcast interview. I actually did that last week.”
    high

  • Direct sales

    · 2 mentions · 2 sources
    “Personally, I use the trust factor and service. So if I can get somebody on to a phone call, I will ... I've been in various sales calls before and I apparently have a persona that projects confidence to people when I'm talking about technical stuff”
    high
    Show 1 more quote
    “There is a G2 crowd and Capterra. There’s content, there’s […], all these things to do. You’ve spent the last year-plus fixing a bunch of technical debt.”
    medium

  • Personal network

    · 2 mentions · 2 sources
    “So what I do is I set up a landing page and then I went into my own personal network and started asking people about it and I said "Hey I have this idea for a product that would do something along these lines. Is that something you're interested in or you have a problem with as well? And if so, l...”
    high
    Show 1 more quote
    “I sent it to a handful of people in my network who I thought would have this particular problem and ask them, 'Hey, is this a problem that you have? If so, are you willing to talk to me about it? I think I have a solution that would solve it.' I got probably about a dozen conversations out of tha...”
    high

  • Referrals

    · 1 mention
    “And from there what I always did on every single call, I would ask them, "Are there three people that you can think of that would fit a similar profile to you, that would also have this problem? And if so, can you introduce me to them?"...At least, I would say probably almost 60% of the people th...”
    high

  • Pilots with enterprise clients

    · 1 mention
    “Since I run my own podcast, I’m very comfortable getting on a podcast and talking about business topics, including email marketing. These podcast appearances tend to drive traffic, awareness and create backlinks to the website, which also results in some SEO benefits.”
    high

  • Podcasts

    · 1 mention
    “Since I run my own podcast, I’m very comfortable getting on a podcast and talking about business topics, including email marketing. These podcast appearances tend to drive traffic, awareness and create backlinks to the website, which also results in some SEO benefits.”
    high

  • Virtual Event

    · 1 mention
    “In the very beginning when you first had the idea, you've got your pre-orders by reaching out to people in your network and making cold calls and getting introductions to other people that way.”
    medium

  • Organic social media

    · 1 mention
    “So I'd had a mailing list for my personal blog, I leveraged that and sent out to a couple thousand people and that doesn't necessarily drive a ton of traffic because if they're not interested in that type of product they're just not going to visit it.”
    high

  • Leveraging existing platforms

    · 1 mention
    “By focusing on those things I put myself in a position where I can leverage things like a Zapier integration or I can go out to Product Hunt and post it there or I can do things that leverage other people's audiences to add a bunch more customers in there in a very short time span and not have to...”
    high

  • Offline Campaigning

    · 1 mention
    “The other thing you were looking at was code emailing. It was really warm emailing. You said 900 email addresses from your LinkedIn connections. You had prior Bluetick cancellations, sales leads that never converted, that were in pipe drive, other stuff. You were going to bucket them and start wa...”
    high

  • Earned media

    · 1 mention
    “podcast appearances and webinars. Since I run my own podcast, I’m very comfortable getting on a podcast and talking about business topics, including email marketing. These podcast appearances tend to drive traffic, awareness and create backlinks to the website, which also results in some SEO bene...”
    high

  • Product Hunt

    · 1 mention
    “By focusing on those things I put myself in a position where I can leverage things like a Zapier integration or I can go out to Product Hunt and post it there or I can do things that leverage other people's audiences to add a bunch more customers in there in a very short time span and not have to...”
    high

  • Inbound

    · 1 mention
    “Since I have a few marketing agencies on board as customers who use the product on behalf of their customers. Since Bluetick.io is integral to the services they offer to their customers, when they land a new customer, typically so do I.”
    high

  • Integrations

    · 1 mention
    “I just finished up an integration that I got approval for I think on Monday of this week. Now, if you go over to zapier.com and you search for bluetick.io, you’ll find it underneath the early access section. bluetick.io now officially has a Zapier integration that is no longer just buy and bite o...”
    high

How 3,222 businesses grow

Of businesses with mapped growth channels, the share using each — Bluetick.io’s highlighted.
  • Referral/Word-of-mouth
    64% ◀
  • Social media
    63% ◀
  • Search/SEO
    58%
  • Email
    47% ◀
  • Community
    37% ◀
  • Content/Inbound
    35% ◀
  • Partnerships
    32% ◀
  • Events
    24% ◀
  • Paid ads
    23%
  • Outbound/Sales
    19% ◀
  • Press/PR
    17% ◀
  • Marketplaces/App stores
    12% ◀
  • Podcasting
    4% ◀
  • Influencer partnerships
    3%
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