How Kate Sanner Built Beni into a Resale Tech Innovator
December 21st, 2024
Website
Founded By
Founders
3
Profitable
Yes
Year Started
2022
Customer
B2C
Who is Kate Sanner?
Kate Sanner co-founded Beni during her time at Northwestern University's Kellogg School of Management, leveraging her extensive experience as a brand development expert with a career at Anheuser-Busch. Originally hailing from Indianapolis, Indiana, she has a strong background in marketing and brand innovation, having contributed to notable campaigns like Bud Light's "Dilly Dilly" while continuously exploring sustainable consumer behavior.
What problem does Beni solve?
Beni tackles the hassle of secondhand shopping by simplifying the search process, addressing the frustration of sifting through endless options or paying high prices for new items.
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Sources (6)
3 articles · 2 podcasts · 1 youtube
joinbeni.com
Article
IT'S TIME TO STOPGATEKEEPING THEWORLD OF RESALE
We've all been there: You're scrolling, spot something you absolutely love, and start daydreaming about how great it'll look on you, the ...
independent.com
Article
·
2024
Santa Barbara Entrepreneurs Launch Beni, a Browser Extension for Secondhand Shopping
Secondhand shopping is more popular than ever, but digging through racks or resale sites can be time-consuming. Beni, a free browser exte...
poetsandquants.com
Article
·
2022
2022 Most Disruptive MBA Startups: Beni, Northwestern University (Kellogg)
Browser extension that makes secondhand shopping seamless. Beni intercepts online shopping searches and directs users to the same or simi...
listennotes.com
Podcast
·
2024
31. Beni: Fashion Tech Making Resale Shopping Easier, the Future of search, and AI with Founder Kate Sanner
Welcome back to Fashion and Founders The Podcast. My name is Victoria Smith and this week I spoke with Kate Sanne the Co-Founder of Beni....
listennotes.com
Podcast
·
2023
E008: Chief Marketing Officer at Beni, Kate Sanner
Kate shares her unique journey as a brand strategist and how she has built her career in this field. She also delves into the Beni team's...
youtu.be
YouTube
·
2024
From Kellogg Business School to launching Beni, the secondhand search engine
Kate Sanner is an entrepreneur and marketing expert with a passion for sustainability and consumer behavior. With over eight years of exp...
