How Kate Sanner Built Beni into a Resale Tech Innovator
Who is Kate Sanner?
Kate Sanner co-founded Beni during her time at Northwestern University's Kellogg School of Management, leveraging her extensive experience as a brand development expert with a career at Anheuser-Busch. Originally hailing from Indianapolis, Indiana, she has a strong background in marketing and brand innovation, having contributed to notable campaigns like Bud Light's "Dilly Dilly" while continuously exploring sustainable consumer behavior.
What problem does Beni solve?
Beni tackles the hassle of secondhand shopping by simplifying the search process, addressing the frustration of sifting through endless options or paying high prices for new items.
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How did Kate come up with the idea for Beni?
Kate Sanner and her co-founders stumbled upon the idea for Beni during their time at Kellogg School of Management, driven by a shared frustration in the realm of secondhand shopping. It all began when Kate's co-founder, Sarah, noticed that while many people appreciated the benefits of shopping secondhand—like saving money and being sustainable—few actually did it due to the overwhelming and time-consuming nature of the search process. This sparked a critical question: How can they remove the friction that prevents people from...
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
