How Kate Sanner Built Beni into a Resale Tech Innovator
Who is Kate Sanner?
Kate Sanner co-founded Beni during her time at Northwestern University's Kellogg School of Management, leveraging her extensive experience as a brand development expert with a career at Anheuser-Busch. Originally hailing from Indianapolis, Indiana, she has a strong background in marketing and brand innovation, having contributed to notable campaigns like Bud Light's "Dilly Dilly" while continuously exploring sustainable consumer behavior.
What problem does Beni solve?
Beni tackles the hassle of secondhand shopping by simplifying the search process, addressing the frustration of sifting through endless options or paying high prices for new items.
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Disclaimer: The initial draft of this article was compiled by the Starter Story team based on publicly available interviews, podcasts, and other content from the founder. See the sources we used here.
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