170 Trendy Bakery Slogans & Taglines (2020)

So, perhaps you've come up with the perfect bakery business idea and name/logo for your bakery business.

Now, it's time to come up with a great slogan to tie all the pieces together.

And not just a slogan, but a catchy and timeless slogan that people across the world will remember you for.

Your slogan is not only a promise to your customer, but it represents your brands entire mission.

Your slogan tells your customer exactly what you do and why you do it - so it's important that you get it right from the start.

We've put together a list of powerful slogan and taglines for your bakery business. We also provide you with a step-by-step guide on how to come up with a powerful slogan for your brand.

Catchy Slogan Ideas

Every flavor has a story.

Come and look at our buns.

Because life is sweet

Bakery Taglines

Baking with heart.

So Sweet. So Good. Sure to bring smiles

The home of fresh baking.

Because you deserve it!

Bread for Success.

Cake is the answer.

Freshly baked all day. Every day!

Feel the Butter. All Time.

The sweetest place in town.

Take a break, buy a cake.

Open 24/7 for excellence in baking!

Live the sweet life!

Fresh is always best.

Cake doesn’t ask silly questions. Cake understands.

A taste of heritage.

Happy place for Cakeaholics

Sweet moments of life.

Making sweet things happen.

We bake with passion.

Live, Love, Cakes.

Freshly baked Everyday.

Sweet classics.

Cake is for life not just for birthdays.

It’s for everyone.

It’s only for kids. Perfect!

Sweetest Place Around!

Bread is the best friend.

Delicious Alternatives.

Where flavor’s and people meet.

For everlasting taste.

We make life sweet.

Cake recipes from paradise.

Sweet treat and good to eat.

Let us keep Your cookie jar filled.

We got your cakes.

We are the taste of love.

Feeling downie, eat a brownie.

Cakes for all occasions.

Come smell the goodness.

Defending deliciousness.

Cakes make everything better.

It’s fresh or you won’t find it here.

In defense of sweetness.

There’s food for every thought

Baked goods to go

Try it once, and forget the rest!

Part Bagel. Part Bread. Totally delicious.

A fresh experience.

From Our Kitchen To Yours.

Serve 247 for excellence in baking

You’ll be back for more.

A little bliss in every bite.

Made for you.

This bakery, it’s the best!

If in doubt, eat a cake.

You be the judge.

Baked with the best ingredients.

Freshness baked Everyday.

Think inside the cake box.

We have nice big buns.

Nothing beats _______ (your bakery)

The taste you have been looking for.

We cook everything fresh from our own ovens.

Life is fun. Eat it up.

You deserve something delicious.

Enjoy life eat cake.

We create delicious memories.

Count the memories not the calories.

Mouthwatering taste, exceptional service.

Great taste in every bite.

Life’s better with sprinkles on top.

Best bakery at this location.

Let us keep your cookie jar filled

Love at first bite.

Delectably delicious sweet seduction.

When eating’s a pleasure.

We bake, you take.

We make the impossible delicious.

Something sweet for everyone.

Just like home.

Nothing beats _______( name of bakery)

Experience the best of baking with _____.

Give your new day a lift.

Unspeakably Good

Eat more cakes.

Life is too short to eat bad cake.

Keep the rye balance.

We treat cake obsession.

Fall in love with our cakes.

It’s not just a cake, it’s love.

Made by hand, from scratch, with love.

It’s fresh…or you won’t find it here.

Everything we bake, we bake with love.

It’s taste of paradise.

From Nature to you… freshness daily.

The best bread under the sky.

All you need is cake.

Old fashioned desserts.

We’ll make your tummy smile.

If we can bake it, u can eat it.

We serve fresh every day.

Cakes need you.

Happiness starts here.

We bake the world a better place.

From our oven to your door.

We bake to delight your tastes.

We have nice big croissants.

French-inspired with a modern twist.

Don’t worry. Eat cake.

Made with love, in faith.

The home of good baking.

Enjoy the litte things.

Chase perfection. Catch excellence.

It’s cake o’clock.

We bake memories.

There’s bread for every thought.

Cake is always a good idea.

Cakes for all.

Unwrap a smile

But first croissant.

One bite and you’ll overrule all objections.

Makes your baking better tasting

Cakes with heart. Made with care.

Eat well. Be happy

It’s famous because it’s good.

Delicious to the last piece.

A moment to yourself.

They love what’s inside even more

Baked with love.

Feel a sweet experience

It’s a taste of paradise

They taste as good as they look!

Sweet as a kiss.

You can stop when you want.

Quality is our recipe.

Baking the difference.

Unspeakably delicious.

It’s famous because it’s good

We beat it, you eat it!

Crazy with cakes.

Endless discovery of delicious bakery.

Let’s Get Baked!

Want cake. Find us!

Add more sweetness to your life.

Let us put a smile on your face.

Great taste – quality service.

Exercise those taste buds

Fresh to you each day!

Food with heart. Made with care.

Give your afternoon a lift.

We bake it right.

Fun Family Memories begin here.

Forever delicious like the first time.

Grandma’s Love Baked Fresh for You.

Sweet as mother’s tenderness.

Gives you more go

We were first, and we’re still the best!

Baking Happy Today

Freshly baked, heavenly caked.

The Fresh maker.

Made for something special.

It’s time for something sweet

We’ll bake your day.

Baked fresh daily.

They are baked, especially for you.

Sweeten your life!

Good days start with bread.

Guide: How To Come Up With A Slogan For Your Bakery Business

Why Is Your Slogan Important?

Slogans are critical when doing any sort of marketing or advertising for your business.

Your slogan's role is to help the customer understand the benefits of your product/service - so it's important to find a catchy and effective slogan name.

Often times, your slogan can even be more important than the name of your brand.


Because your slogan has the ability to show your customer the type of commitment you have to them and also tells them exactly what your brand stands for.

So, let's dive into all of the critical pieces to coming up with a great slogan for your bakery business.

6 Tips For Creating A Catchy Slogan

1. Keep it short, simple and avoid difficult words

Similar to naming your business, your slogan should be short and simple.

A great rule of thumb is that your slogan should be under 10 words. This will make it easy for your customer to understand and remember.

2. Tell what you do and focus on what makes you different

This is a very important piece - and a lot of brands miss the ball and explaining what it is that makes them unique and different from the next competitor.

There are a few different ways you can incorporate what makes your business special in your slogan:

  • Explain the target customer you are catering your services towards
  • What problem do you solve?
  • How do you make other people, clients or your employer look good?
  • Do you make people more successful? How?

3. Be consistent

Chances are, if you're coming up with a slogan, you may already have your business name, logo, mission, branding etc.

It's important to create a slogan that is consistent with all of the above.

This will help when advertising your business and creating a powerful website.

4. Ensure the longevity of your slogan

Times are changing quickly, and so are businesses.

When coming up with your slogan, you may want to consider creating something that is timeless, and won't just fade with new trends.

Try to avoid using terms like "we are the only" and anything with the word "technology," because your statement could be contradicted at any moment.

5. Consider your audience

When finding a catchy slogan name, you'll want to make sure that this resonates across your entire audience.

It's possible that your slogan could make complete sense to your audience in Europe, but may not resonate with your US audience.

The confusion could be due to language barriers or cultural differences - so you will want to determine who your audience is, and how this could be perceived.

6. Get feedback!

This is one of the easiest ways to know if your slogan will be perceived well, and a step that a lot of brands drop the ball on.

Ask friends, family, strangers and most importantly, those that are considered to be in your target market.

Here's a few ways you can ask for feedback:

  • Ask for feedback on a Facebook group
  • Subreddits
  • Niche forums
  • Twitter communities
  • Meetups
  • Product Hunt
  • Test a few different slogan(s) on Facebook Ads and see what performs best
  • Ask a stranger at your coffee shop!

Examples of Great Slogans

Needing a little inspo? We put together a list of some of the best slogans of all times.

Each one offers every single piece we talked about above - short, simple, unique, consistent, timeless and targeted to their specific niche.

Here they are:

  1. Adidas – Impossible is nothing
  2. Ajax – Stronger than dirt
  3. Airbnb – Belong anywhere
  4. Alka Seltzer – I can't believe I ate the whole thing
  5. Allstate – You're in good hands
  6. American Express – Don't leave home without it
  7. Apple – Think different
  8. Avis – We try harder
  9. BMW – The ultimate driving machine
  10. Bounty – The quicker picker-upper
  11. Burger King – Have it your way
  12. Campbell's Soup – Mmm, mmm good!
  13. Capital One – What's in your wallet?
  14. Chevrolet – The heartbeat of America
  15. Clairol – Does she or doesn't she?
  16. Coca-Cola – Open happiness
  17. De Beers – A diamond is forever
  18. Disneyland – The happiest place on earth
  19. Dunkin' Donuts – America runs on Dunkin'
  20. Energizer – It keeps going… and going… and going
  21. Facebook – Move fast and break things
  22. Fed-Ex - When it absolutely, positively has to be there overnight
  23. Frosted Flakes – They're grrrrrrreat!
  24. Gatorade – Is it in you?
  25. Geico – So easy a caveman can do it
  26. General Electric – We bring good things to life
  27. Google – Don't be evil
  28. John Deere – Nothing runs like a deer
  29. Kay Jewelers – Every kiss begins with Kay


Creating a memorable slogan does not have to be difficult, as long as you follow these steps and stay true to your brand and mission.

We hope this list of slogans + guide helped. Good luck!

Visit Starter Story for more insight on how to start your business!

Starter Story,   Founder of Starter Story

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