All Things Commerce Helsinki Ltd.

How We Expanded Our Product Inventory And Grew 30%

$500K
revenue/mo
2
Founders
30
Employees
All Things Commer...
from Helsinki, Finland
started January 2014
$500,000
revenue/mo
2
Founders
30
Employees
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Hello again! Remind us who you are and what business you started.

My name is Jonas Forth and together with my team, we run the global e-commerce stores moomin.com and skandibrand.com. We sell branded products featuring among other things the worldwide brand Moomin, with the Moomin mugs being one of our most popular products. We’ve built a worldwide network of online Moomin retailers in Europe and Asia and we now have our eyes set on the US. Since we have a steady grip on the online development of Moomin, we’re looking at bringing on other brands.

how-we-expanded-our-product-inventory-with-30-growth

Tell us about what you’ve been up to! Has the business been growing?

Moomin.com grew approximately 15% in 2019 compared to the previous year but the brand itself grew 25%, as did its profits. We quite often say that we’re conversion neutral, and believe that the transaction can...

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