The 57 Best A/B Testing Tools For Small Business [2021]
A/B Testing is essential to running your business.
After interviewing thousands of founders, we put together a list of the most popular a/b testing tools.
Here they are:
1. Zoho
Suite of online productivity tools and SaaS applications.
More About Zoho
Zoho is usually known to be a CRM software, but they also have email marketing capabilities.
You can use the data from your CRM, keeping your customer data all in one place.
It's also very affordable:
Pricing Details
- Up to 1,000 subscribers - $10/month
- Up to 5,000 subscribers - $45/month
- Up to 10,000 subscribers - $70/month
- Up to 20,000 subscribers - $107/month
Additional details about the tool
Businesses using Zoho:
117 successful businesses are using Zoho ➜
2. Evergage
Interaction Studio powers personalized experiences and interactions to billions of people around the world every day
More About Evergage
Interaction Studio powers personalized experiences and interactions to billions of people around the world every day.
Additional details about the tool
- Website: en.wikipedia.org
Businesses using Evergage:
93 successful businesses are using Evergage ➜
3. Capterra
An online peer review site (PRS) that aims to help businesses find software solutions for almost every process of a business.
More About Capterra
Software solution for print and packaging manufacturers that helps to control costs and produce accurate estimates and quotes.
Additional details about the tool
- Pricing: Freemium
- Twitter: @Capterra
- Website: capterra.com
Businesses using Capterra:
31 successful businesses are using Capterra ➜
4. MixPanel
Advanced analytics for mobile and web.
Additional details about the tool
- Pricing: Freemium
- Twitter: @mixpanel
- Website: mixpanel.com
Businesses using MixPanel:
24 successful businesses are using MixPanel ➜
5. Instapage
Platform designed to create, personalize, & optimize post-click landing pages and experiences at scale.
Additional details about the tool
- Pricing: Freemium
- Twitter: @Instapage
- Website: instapage.com
Businesses using Instapage:
9 successful businesses are using Instapage ➜
6. VWO
Helps optimize customer experience, thereby increasing conversions & sales through visitor behavior analysis, experimentation.
More About VWO
VWO FullStacks allows companies to literally test anything. Be it the search algorithms or recommendation engine for your eCommerce store or subscription workflows for your SaaS business, VWO FullStack is built to help you execute even the most complex tests. You can experiment on any platform and not just limited to devices that have a browser. Think native apps, beacons, and connected devices. VWO FullStack is a part of the VWO Experience Optimization Platform.
Additional details about the tool
Businesses using VWO:
3 successful businesses are using VWO ➜
7. UserTesting
UserTesting helps organizations to create the best customer experience powered by human insights
More About UserTesting
UserTesting helps organizations to create the best customer experience powered by human insights.
Additional details about the tool
- Website: usertesting.com
Businesses using UserTesting:
1 successful business is using UserTesting ➜
8. Freshworks CRM
Built on the next-generation customer engagement platform, Freshworks CRM helps break internal silos and deliver personalized experiences across marketing and sales
More About Freshworks CRM
Built on the next-generation customer engagement platform, Freshworks CRM helps break internal silos and deliver personalized experiences across marketing and sales. The AI-powered CRM enables sales and marketing professionals to better understand customers with the right customer insights at the right time across each touchpoint. The CRM includes salesforce automation, marketing automation, chat, and telephony all in one solution.
Additional details about the tool
- Website: freshworks.com
Businesses using Freshworks CRM:
1 successful business is using Freshworks CRM ➜
9. TryMyUI
Usability testing solution that provides remote, mobile, wideframe, impression testing, and more
More About TryMyUI
Usability testing solution that provides remote, mobile, wideframe, impression testing, and more.
Additional details about the tool
- Website: trymyui.com
10. AB Tasty
Marketing, product and tech teams use the AB Tasty platform to rapidly drive ROI and continuously deliver outstanding user experiences
More About AB Tasty
Marketing, product and tech teams use the AB Tasty platform to rapidly drive ROI and continuously deliver outstanding user experiences.
Additional details about the tool
- Website: abtasty.com
11. Split Hero
Easy, Fast & Effective A/B Testing for WordPress
More About Split Hero
Easy, Fast & Effective A/B Testing for WordPress
Additional details about the tool
- Website: splithero.com
12. Proof Pulse
Proof's flagship product, Pulse, helps online business increase their leads and sales by showing real-time social proof
More About Proof Pulse
Proof's flagship product, Pulse, helps online business increase their leads and sales by showing real-time social proof. Visitors will see notifications on the page when other people sign up or purchase. Seeing this builds trust and confidence with the visitor, which leads to higher conversions. Across 20,000 sites that use Proof, the average conversion lift of leads and sales is 10-15%. Proof Pulse is perfect for any online business that wants to convert their visitors to leads and sales.
Additional details about the tool
- Website: useproof.com
13. Alter
Alter helps automatically convert more website visitors with personalized content recommendations
More About Alter
Alter helps automatically convert more website visitors with personalized content recommendations.
Additional details about the tool
- Website: merriam-webster.com
14. Exit Intelligence
Helps businesses in email acquisition and visitor conversion for eCommerce
More About Exit Intelligence
Helps businesses in email acquisition and visitor conversion for eCommerce.
Additional details about the tool
- Website: exitintelligence.com
15. Exit Monitor
Conversion rate optimization and lead generation solution with visitor behavior tracking, exit intent technology, and targeted offers
More About Exit Monitor
Conversion rate optimization and lead generation solution with visitor behavior tracking, exit intent technology, and targeted offers.
Additional details about the tool
- Website: exitmonitor.com
16. Apptimize
Cloud-based user experience tool that helps businesses manage feature release and experimentations via pilot testing & feature flags
More About Apptimize
Cloud-based user experience tool that helps businesses manage feature release and experimentations via pilot testing & feature flags.
Additional details about the tool
- Website: apptimize.com
17. FigPii
FigPii is a conversion optimization platform that allows you to identify problem areas on your site and test your solutions to ensure they increase conversions
More About FigPii
FigPii is a conversion optimization platform that allows you to identify problem areas on your site and test your solutions to ensure they increase conversions. The platform includes heatmaps, session replay videos, online polling, and AB testing.
Additional details about the tool
- Website: figpii.com
18. AdOptics
Automated A/B testing for Google Ads
More About AdOptics
Automated A/B testing for Google Ads.
Additional details about the tool
- Website: adoptics.com
19. Kameleoon
With over 500 customers Kameleoon is Europe's leading personalization and A/B testing platform, powered by machine learning algorithms
More About Kameleoon
With over 500 customers Kameleoon is Europe's leading personalization and A/B testing platform, powered by machine learning algorithms.
Additional details about the tool
- Website: kameleoon.com
20. Conver.fit
Implement Conver
More About Conver.fit
Implement Conver.fit on your e-commerce website to create personalized, smart campaigns.
Additional details about the tool
- Website: conver.fit
21. UserLook
Automated user testing for your website or mobile app with real in-context user feedback videos
More About UserLook
Automated user testing for your website or mobile app with real in-context user feedback videos.
Additional details about the tool
- Website: userlook.co
22. Evolv
Remove the barriers to optimization with AI-powered CRO
More About Evolv
Remove the barriers to optimization with AI-powered CRO
Additional details about the tool
- Website: evolvsports.com
23. AutoOptimize
A/B testing platform that takes the guesswork out of building webpages that convert
More About AutoOptimize
A/B testing platform that takes the guesswork out of building webpages that convert.
Additional details about the tool
- Website: autooptimize.ai
24. Competeshark
Makes it easy to track content changes, A/B tests and performance levels of competing brands
More About Competeshark
Makes it easy to track content changes, A/B tests and performance levels of competing brands.
Additional details about the tool
- Website: competeshark.com
25. Convert Experiences
An A/B testing tool that'll actually help grow your business
More About Convert Experiences
An A/B testing tool that'll actually help grow your business. Privacy compliant. 88 integrations. 4x faster support. Plans @ $699 pm.
Additional details about the tool
- Website: convert.com
26. Audiencefy
eCommerce customer segmentation & analytics app on Shopify to optimize your marketing campaigns
More About Audiencefy
eCommerce customer segmentation & analytics app on Shopify to optimize your marketing campaigns.
Additional details about the tool
- Website: audiencefy.io
27. Maxymizely
The easy to set up tool carrying out A/B/N tests and web analytics both for websites and apps (mobile and web)
More About Maxymizely
The easy to set up tool carrying out A/B/N tests and web analytics both for websites and apps (mobile and web).
Additional details about the tool
- Website: maxymizely.com
28. Omniconvert
Conversion rate optimization tool with web personalization, AB testing with an intuitive WYSIWYG editor, and triggered online surveys
More About Omniconvert
Conversion rate optimization tool with web personalization, AB testing with an intuitive WYSIWYG editor, and triggered online surveys.
Additional details about the tool
- Website: romhacking.net
29. Optimizely
Optimizely is the world's leading experimentation platform enabling enterprises to experiment and personalize across websites and apps
More About Optimizely
Optimizely is the world's leading experimentation platform enabling enterprises to experiment and personalize across websites and apps.
Additional details about the tool
- Website: optimizely.com
30. Personyze
Personyze allows you to conduct powerful A/B testing within targeted segments defined by over 70 targeting rules, where the personalized content you test could be anything ranging from WYSIWYG edits to your site, targeted banners or popups, forms, sliders, recommendations, and more. Rotate these testing groups by page view, by session, or by user, and use control groups if desired. You can even automatically shut down a testing group, after a period of time or statistical significance reached.
More About Personyze
Personyze allows you to conduct powerful A/B testing within targeted segments defined by over 70 targeting rules, where the personalized content you test could be anything ranging from WYSIWYG edits to your site, targeted banners or popups, forms, sliders, recommendations, and more. Rotate these testing groups by page view, by session, or by user, and use control groups if desired. You can even automatically shut down a testing group, after a period of time or statistical significance reached.
Additional details about the tool
- Website: personyze.com
31. Qualtrics CoreXM
Lay the right foundation for managing your stakeholder experiences. From customer insights to market segmentation to concept testing, Qualtrics CoreXM is the single solution for all of your experience data.
More About Qualtrics CoreXM
Lay the right foundation for managing your stakeholder experiences. From customer insights to market segmentation to concept testing, Qualtrics CoreXM is the single solution for all of your experience data.
Additional details about the tool
- Website: qualtrics.com
32. Convincely
Platform that turns visitors into customers by gamifying their entire experience
More About Convincely
Platform that turns visitors into customers by gamifying their entire experience.
Additional details about the tool
- Website: convincely.com
33. Conductrics V3
Web-based solution that enables businesses to manage backend processes, edit web content and add features to applications or websites
More About Conductrics V3
Web-based solution that enables businesses to manage backend processes, edit web content and add features to applications or websites.
Additional details about the tool
- Website: conductrics.com
34. Quitsnap
Simple and transparent Quitsnap Blue allows you to independently manage sales in your store or website
More About Quitsnap
Simple and transparent Quitsnap Blue allows you to independently manage sales in your store or website. Even over more than 23% .
Additional details about the tool
- Website: quitsnap.com
35. UseItBetter
Analytics & A/B Testing Platform for analysts, marketers and web developers working together to improve Conversion and User Experience
More About UseItBetter
Analytics & A/B Testing Platform for analysts, marketers and web developers working together to improve Conversion and User Experience
Additional details about the tool
- Website: useitbetter.com
36. Twik
Twik automatically personalizes websites to increase Sales and Revenue and creates an engaging experience for all - automatically
More About Twik
Twik automatically personalizes websites to increase Sales and Revenue and creates an engaging experience for all - automatically.
Additional details about the tool
- Website: tsa.gov
37. ConvertCart Tool Suite
ConvertCart is a machine learning-based all-in-one CRO tool suite that ties together 21 tools into a powerful ecosystem
More About ConvertCart Tool Suite
ConvertCart is a machine learning-based all-in-one CRO tool suite that ties together 21 tools into a powerful ecosystem.
Additional details about the tool
- Website: convertcart.com
38. NotifyVisitors
Marketing Automation SoftwareAI and Machine learning powered Personalisation, Segmentation, Omnichannel and Cross-Device
More About NotifyVisitors
Marketing Automation SoftwareAI and Machine learning powered Personalisation, Segmentation, Omnichannel and Cross-Device
Additional details about the tool
- Website: notifyvisitors.com
39. Userfeel.com
Quick and Easy Remote Usability Testing for Websites and Apps
More About Userfeel.com
Quick and Easy Remote Usability Testing for Websites and Apps. Our panel consists of more than 60,000 testers speaking 40 languages.
Additional details about the tool
- Website: userfeel.com
40. Prisma Campaigns
Prisma Campaigns is a smart omnichannel agile marketing platform built for Financial Institutions
More About Prisma Campaigns
Prisma Campaigns is a smart omnichannel agile marketing platform built for Financial Institutions.
Additional details about the tool
- Website: prismacampaigns.com
41. Picreel
Automated marketing technology that provides an opportunity to extract value from abandoning visitors
More About Picreel
Automated marketing technology that provides an opportunity to extract value from abandoning visitors.
Additional details about the tool
- Website: picreel.com
42. SiteSpect
With SiteSpect you can test ideas, discover insights, and optimize the customer experience without the limitations of JavaScript tags
More About SiteSpect
With SiteSpect you can test ideas, discover insights, and optimize the customer experience without the limitations of JavaScript tags.
Additional details about the tool
- Website: sitespect.com
43. quantilope Agile Insights Software
Market research platform that helps businesses with feature such as demand score, brand price conjoint, brand association and more
More About quantilope Agile Insights Software
Market research platform that helps businesses with feature such as demand score, brand price conjoint, brand association and more.
Additional details about the tool
- Website: quantilope.com
Get quantilope Agile Insights Software ➜
44. ABlyft
ABlyft is an A/B testing platform that is specifically aimed at developers and professional users
More About ABlyft
ABlyft is an A/B testing platform that is specifically aimed at developers and professional users.
Additional details about the tool
- Website: ablyft.com
45. Crazy Egg
heatmap snapshots, scrollmap reports,
More About Crazy Egg
heatmap snapshots, scrollmap reports,
Additional details about the tool
- Website: crazyegg.com
46. Cxense
Web-based solution that provides data management through analysis, conversions, customization and more
More About Cxense
Web-based solution that provides data management through analysis, conversions, customization and more.
Additional details about the tool
- Website: cxense.com
47. SplitWit
Helps you run A/B split test on your website with a visual editor that lets you make changes on the fly
More About SplitWit
Helps you run A/B split test on your website with a visual editor that lets you make changes on the fly.
Additional details about the tool
- Website: splitwit.com
48. Concurra
An all-in-one website UX and conversion optimization platform built specifically for digital agencies to use on client websites
More About Concurra
An all-in-one website UX and conversion optimization platform built specifically for digital agencies to use on client websites.
Additional details about the tool
- Website: concurra.com
49. dragdropr
DragDropr lets you create, edit and design the content for your website, webshop, or any other web content by simply dragging and dropp
More About dragdropr
DragDropr lets you create, edit and design the content for your website, webshop, or any other web content by simply dragging and dropp
Additional details about the tool
- Website: dragdropr.com
50. BlueConic
BlueConic unifies first-party customer data into robust, person-level profiles, and then activates it across your marketing ecosystem
More About BlueConic
BlueConic unifies first-party customer data into robust, person-level profiles, and then activates it across your marketing ecosystem.
Additional details about the tool
- Website: blueconic.com
51. Monetate Intelligent Personalization Engine
Cloud intelligent personalization engine with decisioning capabilities, goal metrics, and machine learning technology
More About Monetate Intelligent Personalization Engine
Cloud intelligent personalization engine with decisioning capabilities, goal metrics, and machine learning technology.
Additional details about the tool
- Website: monetate.com
Get Monetate Intelligent Personalization Engine ➜
52. Test Ace
A test data generator with patented function of automatic recognition of personal information
More About Test Ace
A test data generator with patented function of automatic recognition of personal information. Save 80% of time to create test data.
Additional details about the tool
- Website: healthline.com
53. UpSellit
Optimizes online conversions with a suite of targeted tactics, sales chat, lead capture and email marketing solutions
More About UpSellit
Optimizes online conversions with a suite of targeted tactics, sales chat, lead capture and email marketing solutions.
Additional details about the tool
- Website: us.upsellit.com
54. ABTesting.ai
A tool that uses AI to make A/B tests effortless and effective
More About ABTesting.ai
A tool that uses AI to make A/B tests effortless and effective. Increase your conversion rate with a 10 minutes experiment setup.
Additional details about the tool
- Website: abtesting.ai
55. SplitMetrics
SplitMetrics smart A/B testing: convert ideas into new levels of profitability with in-depth insights and the right decisions
More About SplitMetrics
SplitMetrics smart A/B testing: convert ideas into new levels of profitability with in-depth insights and the right decisions.
Additional details about the tool
- Website: splitmetrics.com
56. Convertize
Convertize is a simple, yet powerful, A/B testing tool. Using the intuitive visual editor and built-in statistics engine, anyone can test and optimise their website content.Key features:- A/B testing and Split testing- SmartEditor- SmartPlugins (dynamic text & geolocation)- Autopilot mode (for all the heavy statistical lifting)- Lightning Mode super-fast pixel - A library of 150 optimisation tactics (as used by Amazon and other leading websites)
More About Convertize
Convertize is a simple, yet powerful, A/B testing tool. Using the intuitive visual editor and built-in statistics engine, anyone can test and optimise their website content.Key features:- A/B testing and Split testing- SmartEditor- SmartPlugins (dynamic text & geolocation)- Autopilot mode (for all the heavy statistical lifting)- Lightning Mode super-fast pixel - A library of 150 optimisation tactics (as used by Amazon and other leading websites)
Additional details about the tool
- Website: convertize.com
57. Taplytics
Mobile A/B testing - bridge the gap between marketing and development, enabling your team to find insights and run tests
More About Taplytics
Mobile A/B testing - bridge the gap between marketing and development, enabling your team to find insights and run tests.
Additional details about the tool
- Website: taplytics.com
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