The 57 Best A/B Testing Tools For Small Business [2025]

Updated: April 14th, 2025

A/B Testing is essential to running your business.

After interviewing thousands of founders, we put together a list of the most popular a/b testing tools.

Here they are:

1. Zoho

Suite of online productivity tools and SaaS applications.

More About Zoho

Zoho is usually known to be a CRM software, but they also have email marketing capabilities.

You can use the data from your CRM, keeping your customer data all in one place.

It's also very affordable:

Pricing Details

  • Up to 1,000 subscribers - $10/month
  • Up to 5,000 subscribers - $45/month
  • Up to 10,000 subscribers - $70/month
  • Up to 20,000 subscribers - $107/month

Additional details about Zoho:

Businesses using Zoho:

Lakshdeep Rajput
Daniela Sawyer
THIERRY GENOYER
Aayush Jain
Sepideh Maleki
Shawn Pigg

78 successful businesses are using Zoho ➜

2. Evergage

Evergage provides a platform that helps digital marketers increase engagement and conversions through real-time 1:1 personalization.

More About Evergage

Evergage’s real-time personalization platform delivers The Power of 1, enabling digital marketers to transform the dream of 1:1 customer engagement into reality.

Combining in-depth behavioral analytics with customer data, Evergage provides the one platform you need to systematically understand and interact with each person that visits your site or uses your app – one at a time, “in the moment” and at scale – to deliver a maximally relevant, individualized experience. Personalization is the future of digital marketing, and we believe it should be easy for marketers – without the need for developers or IT – to understand their audiences and respond in real-time with the most engaging experiences and the most relevant recommendations. Our customers delight their visitors, prospects, and customers every day, building valuable relationships that lead to greater revenues and customer loyalty.

Evergage has delivered personalized experiences to more than 2 billion web visitors and users of over 150 organizations, including Academy Sports+Outdoors, Endurance International Group, Intuit, Publishers Clearing House, Rue La La, Zumiez, and more.

Founded in 2010 and based in Somerville, MA, Evergage is a two-time winner in the Golden Bridge Awards, Stevie American Business Awards, Best in Biz Awards, and MITX Awards; a two-time BostInno “50 on Fire” finalist; and a TechCrunch Disrupt finalist.

Pricing Details

Evergage does not offer a free trial.

Additional details about Evergage:

Businesses using Evergage:

Anthony Castrio
Mohit Mamoria
Guillermo Cornejo
Michael Dent
Jed Macosko
Dr. Unoma Ndili Okorafor (PhD)

3. Capterra

Capterra helps millions of people find the best business software. With software reviews, ratings, infographics, and the most comprehensive list of the top software.

More About Capterra

Software solution for print and packaging manufacturers that helps to control costs and produce accurate estimates and quotes.

  • Compare top choices side‑by‑side
  • Get a snapshot of the software you're looking at and evaluate pros and cons with pricing info, features packages, and more. Check out a sample comparison below, or build your own!
  • Simplify your search with software help

Pricing Details

  • Pricing starts at $45.00 per user, per month.
  • They do not have a free version.
  • Price & Cost offers a free trial.

Additional details about Capterra:

Businesses using Capterra:

Katherine Barlow
Janina Moza
Vol Zastavny
Oleksii Avramenko
Jesse Nieminen
Ali Salah

4. MixPanel

Advanced analytics for mobile and web.

Additional details about MixPanel:

Businesses using MixPanel:

Vol Zastavny
Davis Baer
Mike Petrakis
Vaibhav Prakash
rghekiere
Aaron D'Cruz

5. Instapage

Platform designed to create, personalize, & optimize post-click landing pages and experiences at scale.

Additional details about Instapage:

Businesses using Instapage:

Howard Marks
Daniela Sawyer
Jessica Stellwagen
Nabiulla Ahmed
Joachim Brouckaert
Devjeet Singh

6. VWO

Helps optimize customer experience, thereby increasing conversions & sales through visitor behavior analysis, experimentation.

More About VWO

VWO FullStacks allows companies to literally test anything. Be it the search algorithms or recommendation engine for your eCommerce store or subscription workflows for your SaaS business, VWO FullStack is built to help you execute even the most complex tests. You can experiment on any platform and not just limited to devices that have a browser. Think native apps, beacons, and connected devices. VWO FullStack is a part of the VWO Experience Optimization Platform.

Additional details about VWO:

Businesses using VWO:

Jared Brown
Ryan Hogan
Parker Garlitz
John Jonas
Robb Fahrion
Nick Disabato

7. Freshworks CRM

Built on the next-generation customer engagement platform, Freshworks CRM helps break internal silos and deliver personalized experiences across marketing and sales

More About Freshworks CRM

Built on the next-generation customer engagement platform, Freshworks CRM helps break internal silos and deliver personalized experiences across marketing and sales. The AI-powered CRM enables sales and marketing professionals to better understand customers with the right customer insights at the right time across each touchpoint. The CRM includes salesforce automation, marketing automation, chat, and telephony all in one solution.

Additional details about Freshworks CRM:

Businesses using Freshworks CRM:

Jean-Loup Karst
Samping Chuang
Boris Albert Vogel
Mark Kellett
John Candelario

8. UserTesting

UserTesting helps organizations to create the best customer experience powered by human insights

More About UserTesting

UserTesting helps organizations to create the best customer experience powered by human insights.

Additional details about UserTesting:

Businesses using UserTesting:

Santi Bibiloni

9. TryMyUI

Usability testing solution that provides remote, mobile, wideframe, impression testing, and more

More About TryMyUI

Usability testing solution that provides remote, mobile, wideframe, impression testing, and more.

Additional details about TryMyUI:

10. AB Tasty

Marketing, product and tech teams use the AB Tasty platform to rapidly drive ROI and continuously deliver outstanding user experiences

More About AB Tasty

Marketing, product and tech teams use the AB Tasty platform to rapidly drive ROI and continuously deliver outstanding user experiences.

Additional details about AB Tasty:

11. Split Hero

Easy, Fast & Effective A/B Testing for WordPress

More About Split Hero

Easy, Fast & Effective A/B Testing for WordPress

Additional details about Split Hero:

12. Proof Pulse

Proof's flagship product, Pulse, helps online business increase their leads and sales by showing real-time social proof

More About Proof Pulse

Proof's flagship product, Pulse, helps online business increase their leads and sales by showing real-time social proof. Visitors will see notifications on the page when other people sign up or purchase. Seeing this builds trust and confidence with the visitor, which leads to higher conversions. Across 20,000 sites that use Proof, the average conversion lift of leads and sales is 10-15%. Proof Pulse is perfect for any online business that wants to convert their visitors to leads and sales.

Additional details about Proof Pulse:

13. Alter Solution

Alter is an AI-powered content recommendation software that helps businesses increase website conversions by allowing them to show personalized content recommendations based on visitors’ interests and behaviors. Designed for small to large businesses within any industry.

More About Alter Solution

Alter Solution is a competent, experienced, and reliable partner. Alter Solution implements IT solutions for innovation and effectiveness of the business process in 'Sales & Marketing areas.

  • Business consulting
  • Software Products
  • Customization Projects
  • Support services

Pricing Details

  • Pricing is free for up to 1,000 unique visitors per month.
  • Then starts at $20 per month based on the number of visitors.

Additional details about Alter Solution:

14. Exit Intelligence

Helps businesses in email acquisition and visitor conversion for eCommerce

More About Exit Intelligence

Helps businesses in email acquisition and visitor conversion for eCommerce.

Additional details about Exit Intelligence:

15. Exit Monitor

Conversion rate optimization and lead generation solution with visitor behavior tracking, exit intent technology, and targeted offers

More About Exit Monitor

Conversion rate optimization and lead generation solution with visitor behavior tracking, exit intent technology, and targeted offers.

Additional details about Exit Monitor:

16. Apptimize

Cloud-based user experience tool that helps businesses manage feature release and experimentations via pilot testing & feature flags

More About Apptimize

Cloud-based user experience tool that helps businesses manage feature release and experimentations via pilot testing & feature flags.

Additional details about Apptimize:

17. FigPii

FigPii is a conversion optimization platform that allows you to identify problem areas on your site and test your solutions to ensure they increase conversions

More About FigPii

FigPii is a conversion optimization platform that allows you to identify problem areas on your site and test your solutions to ensure they increase conversions. The platform includes heatmaps, session replay videos, online polling, and AB testing.

Additional details about FigPii:

18. AdOptics

Automated A/B testing for Google Ads

More About AdOptics

Automated A/B testing for Google Ads.

Additional details about AdOptics:

19. Kameleoon

With over 500 customers Kameleoon is Europe's leading personalization and A/B testing platform, powered by machine learning algorithms

More About Kameleoon

With over 500 customers Kameleoon is Europe's leading personalization and A/B testing platform, powered by machine learning algorithms.

Additional details about Kameleoon:

20. Conver.fit

Implement Conver

More About Conver.fit

Implement Conver.fit on your e-commerce website to create personalized, smart campaigns.

Additional details about Conver.fit:

21. UserLook

Automated user testing for your website or mobile app with real in-context user feedback videos

More About UserLook

Automated user testing for your website or mobile app with real in-context user feedback videos.

Additional details about UserLook:

22. Evolv

Remove the barriers to optimization with AI-powered CRO

More About Evolv

Remove the barriers to optimization with AI-powered CRO

Additional details about Evolv:

23. AutoOptimize

A/B testing platform that takes the guesswork out of building webpages that convert

More About AutoOptimize

A/B testing platform that takes the guesswork out of building webpages that convert.

Additional details about AutoOptimize:

24. Competeshark

Makes it easy to track content changes, A/B tests and performance levels of competing brands

More About Competeshark

Makes it easy to track content changes, A/B tests and performance levels of competing brands.

Additional details about Competeshark:

25. Convert Experiences

An A/B testing tool that'll actually help grow your business

More About Convert Experiences

An A/B testing tool that'll actually help grow your business. Privacy compliant. 88 integrations. 4x faster support. Plans @ $699 pm.

Additional details about Convert Experiences:

26. Audiencefy

eCommerce customer segmentation & analytics app on Shopify to optimize your marketing campaigns

More About Audiencefy

eCommerce customer segmentation & analytics app on Shopify to optimize your marketing campaigns.

Additional details about Audiencefy:

27. Maxymizely

The easy to set up tool carrying out A/B/N tests and web analytics both for websites and apps (mobile and web)

More About Maxymizely

The easy to set up tool carrying out A/B/N tests and web analytics both for websites and apps (mobile and web).

Additional details about Maxymizely:

28. Omniconvert

Conversion rate optimization tool with web personalization, AB testing with an intuitive WYSIWYG editor, and triggered online surveys

More About Omniconvert

Conversion rate optimization tool with web personalization, AB testing with an intuitive WYSIWYG editor, and triggered online surveys.

Additional details about Omniconvert:

29. Optimizely

Optimizely is the world's leading experimentation platform enabling enterprises to experiment and personalize across websites and apps

More About Optimizely

Optimizely is the world's leading experimentation platform enabling enterprises to experiment and personalize across websites and apps.

Additional details about Optimizely:

30. Personyze

Personyze allows you to conduct powerful A/B testing within targeted segments defined by over 70 targeting rules, where the personalized content you test could be anything ranging from WYSIWYG edits to your site, targeted banners or popups, forms, sliders, recommendations, and more. Rotate these testing groups by page view, by session, or by user, and use control groups if desired. You can even automatically shut down a testing group, after a period of time or statistical significance reached.

More About Personyze

Personyze allows you to conduct powerful A/B testing within targeted segments defined by over 70 targeting rules, where the personalized content you test could be anything ranging from WYSIWYG edits to your site, targeted banners or popups, forms, sliders, recommendations, and more. Rotate these testing groups by page view, by session, or by user, and use control groups if desired. You can even automatically shut down a testing group, after a period of time or statistical significance reached.

Additional details about Personyze:

31. Qualtrics CoreXM

Lay the right foundation for managing your stakeholder experiences. From customer insights to market segmentation to concept testing, Qualtrics CoreXM is the single solution for all of your experience data.

More About Qualtrics CoreXM

Lay the right foundation for managing your stakeholder experiences. From customer insights to market segmentation to concept testing, Qualtrics CoreXM is the single solution for all of your experience data.

Additional details about Qualtrics CoreXM:

Businesses using Qualtrics CoreXM:

Max Sinclair

32. Convincely

Platform that turns visitors into customers by gamifying their entire experience

More About Convincely

Platform that turns visitors into customers by gamifying their entire experience.

Additional details about Convincely:

33. Conductrics V3

Web-based solution that enables businesses to manage backend processes, edit web content and add features to applications or websites

More About Conductrics V3

Web-based solution that enables businesses to manage backend processes, edit web content and add features to applications or websites.

Additional details about Conductrics V3:

34. Quitsnap

Simple and transparent Quitsnap Blue allows you to independently manage sales in your store or website

More About Quitsnap

Simple and transparent Quitsnap Blue allows you to independently manage sales in your store or website. Even over more than 23% .

Additional details about Quitsnap:

35. UseItBetter

Analytics & A/B Testing Platform for analysts, marketers and web developers working together to improve Conversion and User Experience

More About UseItBetter

Analytics & A/B Testing Platform for analysts, marketers and web developers working together to improve Conversion and User Experience

Additional details about UseItBetter:

36. Twik

Twik automatically personalizes websites to increase Sales and Revenue and creates an engaging experience for all - automatically

More About Twik

Twik automatically personalizes websites to increase Sales and Revenue and creates an engaging experience for all - automatically.

Additional details about Twik:

37. ConvertCart Tool Suite

ConvertCart is a machine learning-based all-in-one CRO tool suite that ties together 21 tools into a powerful ecosystem

More About ConvertCart Tool Suite

ConvertCart is a machine learning-based all-in-one CRO tool suite that ties together 21 tools into a powerful ecosystem.

Additional details about ConvertCart Tool Suite:

38. NotifyVisitors

Marketing Automation SoftwareAI and Machine learning powered Personalisation, Segmentation, Omnichannel and Cross-Device

More About NotifyVisitors

Marketing Automation SoftwareAI and Machine learning powered Personalisation, Segmentation, Omnichannel and Cross-Device

Additional details about NotifyVisitors:

39. Userfeel.com

Quick and Easy Remote Usability Testing for Websites and Apps

More About Userfeel.com

Quick and Easy Remote Usability Testing for Websites and Apps. Our panel consists of more than 60,000 testers speaking 40 languages.

Additional details about Userfeel.com:

Businesses using Userfeel.com:

Chris Silvestri

40. Prisma Campaigns

Prisma Campaigns is a smart omnichannel agile marketing platform built for Financial Institutions

More About Prisma Campaigns

Prisma Campaigns is a smart omnichannel agile marketing platform built for Financial Institutions.

Additional details about Prisma Campaigns:

41. Picreel

Automated marketing technology that provides an opportunity to extract value from abandoning visitors

More About Picreel

Automated marketing technology that provides an opportunity to extract value from abandoning visitors.

Additional details about Picreel:

42. SiteSpect

With SiteSpect you can test ideas, discover insights, and optimize the customer experience without the limitations of JavaScript tags

More About SiteSpect

With SiteSpect you can test ideas, discover insights, and optimize the customer experience without the limitations of JavaScript tags.

Additional details about SiteSpect:

43. quantilope Agile Insights Software

Market research platform that helps businesses with feature such as demand score, brand price conjoint, brand association and more

More About quantilope Agile Insights Software

Market research platform that helps businesses with feature such as demand score, brand price conjoint, brand association and more.

Additional details about quantilope Agile Insights Software:

44. ABlyft

ABlyft is an A/B testing platform that is specifically aimed at developers and professional users

More About ABlyft

ABlyft is an A/B testing platform that is specifically aimed at developers and professional users.

Additional details about ABlyft:

45. Crazy Egg

heatmap snapshots, scrollmap reports,

More About Crazy Egg

heatmap snapshots, scrollmap reports,

Additional details about Crazy Egg:

46. Cxense

Web-based solution that provides data management through analysis, conversions, customization and more

More About Cxense

Web-based solution that provides data management through analysis, conversions, customization and more.

Additional details about Cxense:

47. SplitWit

Helps you run A/B split test on your website with a visual editor that lets you make changes on the fly

More About SplitWit

Helps you run A/B split test on your website with a visual editor that lets you make changes on the fly.

Additional details about SplitWit:

48. Concurra

An all-in-one website UX and conversion optimization platform built specifically for digital agencies to use on client websites

More About Concurra

An all-in-one website UX and conversion optimization platform built specifically for digital agencies to use on client websites.

Additional details about Concurra:

49. dragdropr

DragDropr lets you create, edit and design the content for your website, webshop, or any other web content by simply dragging and dropp

More About dragdropr

DragDropr lets you create, edit and design the content for your website, webshop, or any other web content by simply dragging and dropp

Additional details about dragdropr:

50. BlueConic

BlueConic unifies first-party customer data into robust, person-level profiles, and then activates it across your marketing ecosystem

More About BlueConic

BlueConic unifies first-party customer data into robust, person-level profiles, and then activates it across your marketing ecosystem.

Additional details about BlueConic:

51. Monetate Intelligent Personalization Engine

Cloud intelligent personalization engine with decisioning capabilities, goal metrics, and machine learning technology

More About Monetate Intelligent Personalization Engine

Cloud intelligent personalization engine with decisioning capabilities, goal metrics, and machine learning technology.

Additional details about Monetate Intelligent Personalization Engine:

52. Test Ace

A test data generator with patented function of automatic recognition of personal information

More About Test Ace

A test data generator with patented function of automatic recognition of personal information. Save 80% of time to create test data.

Additional details about Test Ace:

53. UpSellit

Optimizes online conversions with a suite of targeted tactics, sales chat, lead capture and email marketing solutions

More About UpSellit

Optimizes online conversions with a suite of targeted tactics, sales chat, lead capture and email marketing solutions.

Additional details about UpSellit:

54. ABTesting.ai

A tool that uses AI to make A/B tests effortless and effective

More About ABTesting.ai

A tool that uses AI to make A/B tests effortless and effective. Increase your conversion rate with a 10 minutes experiment setup.

Additional details about ABTesting.ai:

55. SplitMetrics

SplitMetrics smart A/B testing: convert ideas into new levels of profitability with in-depth insights and the right decisions

More About SplitMetrics

SplitMetrics smart A/B testing: convert ideas into new levels of profitability with in-depth insights and the right decisions.

Additional details about SplitMetrics:

56. Convertize

Convertize is a simple, yet powerful, A/B testing tool. Using the intuitive visual editor and built-in statistics engine, anyone can test and optimise their website content.Key features:- A/B testing and Split testing- SmartEditor- SmartPlugins (dynamic text & geolocation)- Autopilot mode (for all the heavy statistical lifting)- Lightning Mode super-fast pixel - A library of 150 optimisation tactics (as used by Amazon and other leading websites)

More About Convertize

Convertize is a simple, yet powerful, A/B testing tool. Using the intuitive visual editor and built-in statistics engine, anyone can test and optimise their website content.Key features:- A/B testing and Split testing- SmartEditor- SmartPlugins (dynamic text & geolocation)- Autopilot mode (for all the heavy statistical lifting)- Lightning Mode super-fast pixel - A library of 150 optimisation tactics (as used by Amazon and other leading websites)

Additional details about Convertize:

57. Taplytics

Mobile A/B testing - bridge the gap between marketing and development, enabling your team to find insights and run tests

More About Taplytics

Mobile A/B testing - bridge the gap between marketing and development, enabling your team to find insights and run tests.

Additional details about Taplytics:

meet the author
Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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