The 60 Best A/B Testing Tools For Small Business [2021]
A/B Testing is essential to running your business.
After interviewing thousands of founders, we put together a list of the most popular a/b testing tools.
Here they are:
1. MixPanel
Advanced analytics for mobile and web.
- Pricing: Freemium
- Twitter: @mixpanel
- Website: mixpanel.com
Businesses using MixPanel:
18 successful businesses are using MixPanel ➜
2. Instapage
Platform designed to create, personalize, & optimize post-click landing pages and experiences at scale.
- Pricing: Freemium
- Twitter: @Instapage
- Website: instapage.com
Businesses using Instapage:
7 successful businesses are using Instapage ➜
3. Zoho PageSense
The complete A/B testing and conversion rate optimization platform
- Website: zoho.com
Businesses using Zoho PageSense:
6 successful businesses are using Zoho PageSense ➜
4. Jika
Price A/B Testing for Shopify
- Website: en.wikipedia.org
Businesses using Jika:
1 successful business is using Jika ➜
5. Evergage
Interaction Studio powers personalized experiences and interactions to billions of people around the world every day
- Website: en.wikipedia.org
Businesses using Evergage:
1 successful business is using Evergage ➜
6. UpSellit
Optimizes online conversions with a suite of targeted tactics, sales chat, lead capture and email marketing solutions
- Website: us.upsellit.com
7. ABTesting.ai
A tool that uses AI to make A/B tests effortless and effective
- Website: abtesting.ai
8. SplitMetrics
SplitMetrics smart A/B testing: convert ideas into new levels of profitability with in-depth insights and the right decisions
- Website: splitmetrics.com
9. Convertize
Convertize is a simple, yet powerful, A/B testing tool. Using the intuitive visual editor and built-in statistics engine, anyone can test and optimise their website content.Key features:- A/B testing and Split testing- SmartEditor- SmartPlugins (dynamic text & geolocation)- Autopilot mode (for all the heavy statistical lifting)- Lightning Mode super-fast pixel - A library of 150 optimisation tactics (as used by Amazon and other leading websites)
- Website: convertize.com
10. Taplytics
Mobile A/B testing - bridge the gap between marketing and development, enabling your team to find insights and run tests
- Website: taplytics.com
11. TryMyUI
Usability testing solution that provides remote, mobile, wideframe, impression testing, and more
- Website: trymyui.com
12. AB Tasty
Marketing, product and tech teams use the AB Tasty platform to rapidly drive ROI and continuously deliver outstanding user experiences
- Website: abtasty.com
13. Split Hero
Easy, Fast & Effective A/B Testing for WordPress
- Website: splithero.com
14. Proof Pulse
Proof's flagship product, Pulse, helps online business increase their leads and sales by showing real-time social proof
- Website: useproof.com
15. Alter
Alter helps automatically convert more website visitors with personalized content recommendations
- Website: merriam-webster.com
16. Exit Intelligence
Helps businesses in email acquisition and visitor conversion for eCommerce
- Website: exitintelligence.com
17. Exit Monitor
Conversion rate optimization and lead generation solution with visitor behavior tracking, exit intent technology, and targeted offers
- Website: exitmonitor.com
18. Apptimize
Cloud-based user experience tool that helps businesses manage feature release and experimentations via pilot testing & feature flags
- Website: apptimize.com
19. FigPii
FigPii is a conversion optimization platform that allows you to identify problem areas on your site and test your solutions to ensure they increase conversions
- Website: figpii.com
20. AdOptics
Automated A/B testing for Google Ads
- Website: adoptics.com
21. Kameleoon
With over 500 customers Kameleoon is Europe's leading personalization and A/B testing platform, powered by machine learning algorithms
- Website: kameleoon.com
22. Conver.fit
Implement Conver
- Website: conver.fit
23. UserLook
Automated user testing for your website or mobile app with real in-context user feedback videos
- Website: userlook.co
24. Evolv
Remove the barriers to optimization with AI-powered CRO
- Website: evolvsports.com
25. AutoOptimize
A/B testing platform that takes the guesswork out of building webpages that convert
- Website: autooptimize.ai
26. Competeshark
Makes it easy to track content changes, A/B tests and performance levels of competing brands
- Website: competeshark.com
27. Convert Experiences
An A/B testing tool that'll actually help grow your business
- Website: convert.com
28. Audiencefy
eCommerce customer segmentation & analytics app on Shopify to optimize your marketing campaigns
- Website: audiencefy.io
29. Maxymizely
The easy to set up tool carrying out A/B/N tests and web analytics both for websites and apps (mobile and web)
- Website: maxymizely.com
30. Omniconvert
Conversion rate optimization tool with web personalization, AB testing with an intuitive WYSIWYG editor, and triggered online surveys
- Website: romhacking.net
31. Optimizely
Optimizely is the world's leading experimentation platform enabling enterprises to experiment and personalize across websites and apps
- Website: optimizely.com
32. Personyze
Personyze allows you to conduct powerful A/B testing within targeted segments defined by over 70 targeting rules, where the personalized content you test could be anything ranging from WYSIWYG edits to your site, targeted banners or popups, forms, sliders, recommendations, and more. Rotate these testing groups by page view, by session, or by user, and use control groups if desired. You can even automatically shut down a testing group, after a period of time or statistical significance reached.
- Website: personyze.com
33. Qualtrics CoreXM
Lay the right foundation for managing your stakeholder experiences. From customer insights to market segmentation to concept testing, Qualtrics CoreXM is the single solution for all of your experience data.
- Website: qualtrics.com
34. Convincely
Platform that turns visitors into customers by gamifying their entire experience
- Website: convincely.com
35. Conductrics V3
Web-based solution that enables businesses to manage backend processes, edit web content and add features to applications or websites
- Website: conductrics.com
36. Quitsnap
Simple and transparent Quitsnap Blue allows you to independently manage sales in your store or website
- Website: quitsnap.com
37. UseItBetter
Analytics & A/B Testing Platform for analysts, marketers and web developers working together to improve Conversion and User Experience
- Website: useitbetter.com
38. ChangeAgain
A/B testing tool for web-sites with Google Analytics Integration for non-technical small to medium businesses
- Website: capterra.com
39. SimpleHeatmaps
A simple and fast way to see how customers are interacting with your website
- Website: capterra.com
40. Twik
Twik automatically personalizes websites to increase Sales and Revenue and creates an engaging experience for all - automatically
- Website: tsa.gov
41. UserTesting
UserTesting helps organizations to create the best customer experience powered by human insights
- Website: usertesting.com
42. ConvertCart Tool Suite
ConvertCart is a machine learning-based all-in-one CRO tool suite that ties together 21 tools into a powerful ecosystem
- Website: convertcart.com
43. NotifyVisitors
Marketing Automation SoftwareAI and Machine learning powered Personalisation, Segmentation, Omnichannel and Cross-Device
- Website: notifyvisitors.com
44. Userfeel.com
Quick and Easy Remote Usability Testing for Websites and Apps
- Website: userfeel.com
45. Prisma Campaigns
Prisma Campaigns is a smart omnichannel agile marketing platform built for Financial Institutions
- Website: prismacampaigns.com
46. Picreel
Automated marketing technology that provides an opportunity to extract value from abandoning visitors
- Website: picreel.com
47. SiteSpect
With SiteSpect you can test ideas, discover insights, and optimize the customer experience without the limitations of JavaScript tags
- Website: sitespect.com
48. Freshworks CRM
Built on the next-generation customer engagement platform, Freshworks CRM helps break internal silos and deliver personalized experiences across marketing and sales
- Website: freshworks.com
49. quantilope Agile Insights Software
Market research platform that helps businesses with feature such as demand score, brand price conjoint, brand association and more
- Website: quantilope.com
Get quantilope Agile Insights Software ➜
50. ABlyft
ABlyft is an A/B testing platform that is specifically aimed at developers and professional users
- Website: ablyft.com
51. Crazy Egg
heatmap snapshots, scrollmap reports,
- Website: crazyegg.com
52. Cxense
Web-based solution that provides data management through analysis, conversions, customization and more
- Website: cxense.com
53. VWO Testing
VWO is a leading website optimization and testing platform used by more than 4000 brands in 90 countries to analyze web activity and increase conversions. Companies including Microsoft, Dominos, Career Builder and the American Red Cross use VWO to understand how visitors engage with their website properties. VWO is an easy but highly effective platform with A/B testing, split testing, behavioral targeting, personalization, website reviews and heatmaps.
- Website: vwo.com
54. SplitWit
Helps you run A/B split test on your website with a visual editor that lets you make changes on the fly
- Website: splitwit.com
55. BlueConic
BlueConic unifies first-party customer data into robust, person-level profiles, and then activates it across your marketing ecosystem
- Website: blueconic.com
56. Concurra
An all-in-one website UX and conversion optimization platform built specifically for digital agencies to use on client websites
- Website: concurra.com
57. dragdropr
DragDropr lets you create, edit and design the content for your website, webshop, or any other web content by simply dragging and dropp
- Website: dragdropr.com
58. Pii Testing Engine
A/B testing software designed to optimize online business conversion and improve customer experience
- Website: capterra.com
59. Monetate Intelligent Personalization Engine
Cloud intelligent personalization engine with decisioning capabilities, goal metrics, and machine learning technology
- Website: monetate.com
Get Monetate Intelligent Personalization Engine ➜
60. Test Ace
A test data generator with patented function of automatic recognition of personal information
- Website: healthline.com
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