How Worthington Built a Multimillion-Dollar Marketing Agency from Scratch
Who is Myles Worthington?
Myles Worthington, a Southern California native, studied marketing at Fordham University and has a background in marketing roles, including at Netflix, before founding Worthi, an agency focused on ethnographic marketing and communications.
What problem does WORTHI solve?
Customers turn to WORTHI for marketing that truly understands and respects diverse cultural backgrounds, solving the challenge of authentic engagement in an increasingly multicultural world.
How did Myles come up with the idea for WORTHI?
Myles Worthington came up with the idea for WORTHI by reflecting on his experiences at Netflix and noticing the growing importance of authentic cultural representation. As a marketing executive, he played a vital role in developing the company's culturally specific social channels, which sparked his interest in promoting the narratives of historically underserved communities. His personal background, being raised in a predominantly white town, also influenced his desire to create a space that values diversity and multicultural perspectives.
Prompted by internal changes at Netflix and his wife's encouragement, Myles started contemplating entrepreneurship in late 2021. He was initially hesitant about leaving the stability of his job, but he began putting his ideas on paper and thinking seriously about launching his own venture. This period of contemplation allowed him to identify a gap in the market for a company that could...
