WooHoo

How WooHoo Achieved $644K Revenue with Gamification for E-commerce

February 28th, 2025

Founded By
Liran Tadmor
Monthly Revenue
$53.7K
Founders
1
Profitable
Yes
Year Started
2017
Customer
B2B & B2C

Who is Liran Tadmor?

Liran Tadmor, co-founder and CEO of WooHoo, hails from Tel Aviv, Israel, and has a decade of experience in the SaaS industry, specializing in web development. He holds a Bachelor of Science degree in Computer Science and Interactive Media from the College of Management Academic Studies. Prior to WooHoo, he developed his skills in various roles at companies like WalkMe and ClickDimensions.

What problem does WooHoo solve?

WooHoo turns boring email sign-up pop-ups into fun, interactive games that encourage more people to share their emails, boosting sales for online stores.

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How did Liran come up with the idea for WooHoo?

Liran Tadmor's journey to creating WooHoo began with his passion for technology and deep understanding of web architectures. Having spent years in the SaaS industry, he observed how traditional pop-ups on eCommerce sites weren't engaging enough for potential customers. Liran noticed the low conversion rates on many Shopify stores and recognized an opportunity to innovate.

His idea was to integrate gamification into these pop-ups, transforming them into interactive experiences. Liran conducted research and found that shoppers were more likely to engage with a website if there was...

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