How Userlist Mastered SaaS Email Automation and Achieved Impressive Growth

January 11th, 2025

Founded By

Jane Portman

Monthly Revenue

$100K

Founders

Employees

6 (est.)

Profitable

Yes

Year Started

2017

Customer

B2B

Founded By
Jane Portman: Monthly Revenue
$100K: Founders
3

Employees
6 (est.): Profitable
Yes: Year Started
2017

Customer
B2B

Who is Jane Portman?

Jane Portman is the co-founder of Userlist and a seasoned UI/UX designer originally from Russia. She transitioned from a role as a creative director and UI/UX consultant to a successful entrepreneur, launching Userlist in 2017 alongside her co-founder Benedikt Deicke. Jane is also a podcaster and author, having written four books, and she skillfully balances her professional endeavors with being a mother of three.

What problem does Userlist solve?

Userlist helps SaaS companies automate their customer messaging by providing a simple way to send personalized, behavior-based emails, eliminating the struggle of keeping users engaged and saving time spent on manual follow-ups.

Userlist Homepage

How did Jane come up with the idea for Userlist?

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Disclaimer: The initial draft of this article was compiled by the Starter Story team based on publicly available interviews, podcasts, and other content from the founder. See the sources we used here.

Sources

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