The kid's store business is a large market attracting millions of annual global sales and steady growth. If you plan to start a kids store business, you can specialize in clothing, toys, and accessories or sell all of these in one store.
Research the local market to discover what is appealing, and find the best suppliers. Define a business model and apply for applicable licensing. For kids apparel stores, a physical storefront acts as an anchor and helps build a local customer base. An online store will help you reach a wider market as you supply to those outside your locality.
Starting a kids store requires a great deal of effort, dedication, and most importantly passion.
If you're interested in how to sell kids products, or selling kids products online, you can use this page as a guide for everything you'll need to know.
|Min Startup Costs||Max Startup Costs|
|Equipment & Supply Expenses||$66||$1,200|
|Retail Business Expenses||$1,250||$11,650|
|Advertising & Marketing Costs||$75||$9,636|
|Total Startup Costs||$1,754||$37,876|
|The Irish Store||theirishstore.com||#217,847|
|Sour Patch Kids - Pick Your Favorite Kids & Personalize Your Pack||sourpatchkids.com||#275,498|
|Baby Couture - Clothes For Kids||babycouture.in||#426,893|
|Kidding Around Yoga||kiddingaroundyoga.com||#720,747|
|Cabbage Patch Kids||cabbagepatchkids.com||#827,417|
Pros & Cons
|Rewarding work||Starting a kids store can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.|
|Meaningful business connections||You never know who you will meet as a kids store. This could be the start of an incredible business opportunity!|
|Daily physical activity||Kids Store's typically involve a much greater degree of movement than other lines of work. Most days, you will spend your day walking, running errands for your business, and performing a multitude of tasks. This can have a positive impact on energy levels and your overall health.|
|Amazing perks and discounts||Working in the kids store comes with its perks! As a seller for these products/services, you typically also get to enjoy industry perks and discounts.|
|You are your own boss!||With starting a kids store, you are the one to make decisions for almost all of the operations. Calling the shots can be empowering and liberating!|
|Local Community||One of the best parts of starting a kids store is that you can develop a local following by selling your products at craft shows, farmers' markets, or even local storefront businesses! This gives you access to additional revenue streams and loyal customers.|
|Crowded Space||Competition is high when it comes to your kids store, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.|
|Finding The Right Supplier||Most businesses in this space go the supplier/manufacturer route, which isn't a bad thing! However, finding the right supplier can take a lot of time, energy and trial/error. If done properly, this process can save you months (if not years) of time and energy. More on this below in the "finding a supplier" section.|
|Motivation of employees||If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.|
|Low margins||The gross margins for your kids store are typically around 43%, which can make it more challenging to incur new expenses and maintain profitability.|
|High employee turnover||In the kids store, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment.|
|Taxes||As a kids store, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.|
Hey! 👋 I'm Pat Walls, the founder of Starter Story.
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