How TinySeed Built a $50M Fund for Bootstrapped SaaS Startups
February 22nd, 2025
Estimated from public sources —
see sources
Website
Founded By
Monthly Revenue
$133K
Founders
2
Monthly Traffic
0
Profitable
Yes
Year Started
2018
Customer
B2B
Revenue Per Visitor
$Inf
Who is Rob Walling?
Rob Walling, co-founder of TinySeed, is a software developer turned entrepreneur originally from the U.S., known for founding and bootstrapping multiple startups including Drip, as well as initiating MicroConf and the Startups for the Rest of Us podcast.
What problem does TinySeed solve?
TinySeed solves the problem of startup funding for bootstrapped SaaS companies by providing remote, year-long mentorship and capital without the pressure to become unicorns.
How did Rob come up with the idea for TinySeed?
Rob Walling, co-founder of TinySeed, saw a gap in the market for startup funding. His experience with bootstrappers highlighted the challenges they faced in securing funding without chasing billion-dollar valuations. This realization led him to create an accelerator specifically for those who wanted to scale to profitability but not necessarily Unicorn status.
Rob's journey with TinySeed began with understanding that many bootstrapped startups faced challenges securing funding due to their focus on sustainable growth rather than hyper-growth. By listening to the needs of the startup community through his involvement in podcasts, conferences, and personal interactions, he validated that there was significant demand for a program tailored to such companies.
Having tested the waters with a strategic tweet and landing page which rapidly gained traction, Rob collected thousands of expressions of interest. He and his team then meticulously refined their approach by focusing on flexible funding structures that aligned the interests of founders and investors. This groundwork allowed TinySeed to offer a year-long remote mentorship program, ensuring accessibility and fostering a healthier pace for growth.
How did Rob Walling build the initial version of TinySeed?
TinySeed was developed with a unique approach to support bootstrapped startup founders. The initial phase of building TinySeed involved designing a structure that allows companies to participate remotely for a full year, contrasting with traditional accelerators that require relocation for a shorter period. Rob Walling and Einar Vollset structured TinySeed to accommodate SaaS companies that aspire to reach $1M-$50M in annual revenue without the need for unicorn-level growth. The framework of TinySeed was intentionally crafted to avoid the necessity for companies to exit, emphasizing a profit/dividend share model aligning founders and investor interests. The process was challenging as it required educating both founders and investors about this alternative approach, deviating from the well-established unicorn mindset prevalent in the startup ecosystem.
How did Rob launch TinySeed and get initial traction?
TinySeed launched as a specialized SaaS accelerator distinct from traditional VC accelerators. Its early cohorts began prior to 2021, with open applications announced through online communities such as Hacker News, targeting bootstrapped SaaS founders who wanted growth support without traditional venture capital.
What was the growth strategy for TinySeed and how did they scale?
Leverage of Founder Audience
Rob Walling and the TinySeed team tapped into Rob's established following among SaaS bootstrappers, driven by his podcast, blog, and events like MicroConf. The initial announcement leveraged a landing page, blog post, and tweet, which led to 175 retweets, 617 likes, 342 Hacker News upvotes, and nearly 3,500 founders expressing interest via email sign-up (~2018).
Why it worked: Rob had built deep trust and direct access to a concentrated niche audience, enabling rapid early traction with highly qualified applicants and mentors.
Community and Content Marketing
Through regular podcast episodes (Startups for the Rest of Us), in-depth essays, and founder-centric events (MicroConf), TinySeed kept a steady drumbeat of value-driven content for SaaS founders. This nurtured relationships year-round, drove ongoing batch applications, and maintained visibility within its niche.
Why it worked: Providing free, practical education built goodwill and kept TinySeed top-of-mind among ambitious founders considering funding.
Social Proof and Word-of-Mouth
TinySeed's mentor-heavy remote model, plus visible backing from respected SaaS operators and early positive founder stories, generated positive word-of-mouth in the bootstrapped SaaS community. Interest spiked as founders shared their experiences and outcomes on social and industry forums.
Why it worked: Rare, highly tailored support in a previously underserved segment generated buzz and trust, encouraging more founders to apply and recommend TinySeed.
What's the pricing strategy for TinySeed?
TinySeed operates as a year-long remote accelerator for bootstrapped SaaS companies, providing funding between $100k-$150k without requiring equity or relocation. Their model focuses on sustainable growth, offering a profit-sharing mechanism rather than pushing for rapid exits like traditional VCs.
What were the biggest lessons learned from building TinySeed?
- Embrace Remote Flexibility: TinySeed's remote accelerator model allows founders to work from anywhere, catering to those who can't relocate. It's proof that location doesn't have to limit opportunity.
- Align Interests for Growth: By focusing on flexible profit sharing rather than forced exits, TinySeed allows founders to concentrate on sustainable growth, aligning investor and founder interests.
- Challenge Conventional Mindsets: Educating founders on viable alternatives to the unicorn model, TinySeed fosters success in businesses that aim for profitability over billion-dollar valuations.
- Value Capital Efficiency: Emphasizing capital efficiency, TinySeed demonstrates that with strategic investments, startups can thrive without excessive funding, maximizing every dollar spent.
- Prioritize Mindfulness: Managing stress and maintaining a balanced mindset is crucial. TinySeed leaders underscore the importance of emotional control as a tool for long-term success.
What platform/tools does TinySeed use?
Discover Similar Business Ideas Like TinySeed
More about TinySeed:
Who is the owner of TinySeed?
Rob Walling is the founder of TinySeed.
When did Rob Walling start TinySeed?
2018
What is Rob Walling's net worth?
Rob Walling's business makes an average of $133K/month.
How much money has Rob Walling made from TinySeed?
Rob Walling started the business in 2018, and currently makes an average of $1.6M/year.
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Startups For the Rest of Us — Episode 828 | Am I Building a SaaS?, Serving Both B2C and B2B, Pricing, and More Listener Questions (Rob Solo)
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Startups For the Rest of Us — Episode 831 | Written vs. Verbal Ad Copy, Selling Into a Low-Awareness Market, and More Listener Questions (Rob Solo)
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3 months ago
Startups For the Rest of Us — Episode 830 | Breaking Through Plateaus, Zero-Click Marketing, and More from MicroConf 2026 (with Derrick Reimer)
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Startups For the Rest of Us — Episode 834 | Eric Ries Revisits The Lean Startup and Discusses How to Become Incorruptible
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Startups For the Rest of Us — Episode 832 | Going Full-time, When to Pivot, Building With Young Kids, and More Listener Questions (Rob Solo)
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Interview with Tracy Osborn (O'Reilly Fluent Conference 2016) - YouTube
Subscribe to O'Reilly on YouTube: http://goo.gl/n3QSYiFollow O'Reilly on Twitter: http://twitter.com/oreillyFacebook: http://fa...
startupsfortherestofus.com
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2024
Episode 727 | Gymdesk Sells for More than $32.5 million, Hiring Gets Easier, and More Hot Take Tuesday Topics
In episode 727, Rob Walling is joined by Tracy Osborn and Einar Vollset to give their hot takes on some recent news. First they celebrate...
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... Show HN” posts. This obsession with launches is not exclusive to Hollywood ... Tinyseed Fund who are all looking to invest in more su...
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2023
Rob Walling — Stair-Stepping into SaaS Success
I think that’s the number 800 or 1000, you know, founders with one another collective MRR or ARR of you know, 150 million or something hu...
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MBA2626 Extended Interview: Rob Walling - How to Build and Sell Your Business without Regret - The $100 MBA Show
In episode MBA2626 of The $100 MBA Show, host Omar Zenhom engages in an in-depth conversation with entrepreneurship veteran and founder R...
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5 months ago
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startupsfortherestofus.com
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3 months ago
Startups For the Rest of Us — Episode 829 | AI is Bad at Product, Top 5 Startup Success Factors, and the Beastie Boys (A Rob Solo Adventure)
Can AI really handle product decisions for your SaaS? In this solo adventure, Rob Walling revisits the core four SaaS skills and breaks d...
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MicroConf On Air — MicroConf Tactics: AI Ads Will Be The Next Land Grab (Here's How I'd Play It)
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Curious about our Accelerator program? Watch the Spring 2025 Application Livestream Q&A — TinySeed
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Tracy Osborn - Head of Product at TinySeed/MicroConf ...
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Indie Hackers on X: "“Tracy Osborn of Hello Web Books ($1k/mo) on Overcoming the Winter Blues” — Teela Fleischmann @tracymakes had to close her first company last year. Since then she's bounced back and started generating stable revenue from her latest...
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startupsfortherestofus.com
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3 months ago
Startups For the Rest of Us — Episode 827 | The Founder's Guide to Selling Your SaaS for What It's Actually Worth
What would it mean for you to leave 60 or 70% of your company's value on the table when you sell? In this episode, Rob sits down with Ein...
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Coding book biz - 32 Ways to Make Extra Money Video Tutorial | LinkedIn Learning, formerly Lynda.com
So in this story, I'll tell you about a wedding app founder who exchanges her vows for a coding book business. Specifically, after r...
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TinySeed, a remote accelerator for bootstrapped businesses
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Tech Entreprenerd Tracy Osborn Wants Women to Know What They’re Worth (and Ask For a Raise!) | No Starch Press
This week, the focus is on designer-developer-author-”entreprenerd Tracy Osborn, who is <strong>program director for Tiny Seed</strong>, ...
tinyseed.com
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5 months ago
Spring 2026 Accelerator Q&A: Watch the Recording — TinySeed
The TinySeed accelerator team (Rob Walling, Tracy Osborn, and Alex McQuade) hosted a live application info session to answer questions ab...
tinyseed.com
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·
2021
TinySeed's Webinar Recording + Q&A — TinySeed
Curious about TinySeed, MicroConf's accelerator and fund? The TinySeed accelerator team (Tracy Osborn, Rob Walling, and Einar Vollse...
medium.com
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A Leanpub Frontmatter Podcast Interview with Tracy Osborn, Author of Hello Web Design: Design Fundamentals and Shortcuts for Non-Designers
Tracy Osborn is the author of the Leanpub book Hello Web Design: Design Fundamentals and Shortcuts for Non-Designers. In this interview, ...
x.com
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Post by Rob Walling on X: 🎙️👇
@robwalling talks with @lkr about: – The real problem with under-investing in marketing – How a small team beat a $10M-funded rival Liste...
robwalling.com
Web
Rob Walling | Serial Entrepreneur Helping SaaS Founders Thrive
Rob Walling is a serial entrepreneur who has started six companies (five of them bootstrapped). He runs <strong>MicroConf, the original c...
saasmag.com
Web
·
2024
How Rob Walling Created a Thriving SaaS Community with MicroConf - SaaS Mag
Walling, 45, is the <strong>founder of MicroConf</strong>, a conference focused on SaaS entrepreneurship, educating founders, and guiding...
robwalling.com
Web
About Rob Walling
Rob Walling · Open Menu Close Menu · About · <strong>I've spent two decades building profitable companies and helping founders succe...
startups.com
Web
·
2023
Interview with Rob Walling on Delegation and Staying Productive With a Remote Team | Startups.com
I chat with Rob Walling from Drip about how he crushes 10 hours of work in 3 hour sprints, and why it's absolutely vital to delegate.
reddit.com
Reddit
r/SaaS on Reddit: Rob walling
I run a company backed by TinySeed (the accelerator Rob runs) - had a call with him earlier this year when we hit a plateau in growth wit...
arrfounder.com
Web
ARR Founder directory — Rob Walling (@robwalling) of WeddingLovely (past) / Head of Product at TinySeed
arrfounder.com directory entry for Rob Walling, founder of WeddingLovely (past) / Head of Product at TinySeed. Publishes publicly-disclos...
x.com
Tweet
Indie Hackers on X: "Side hustler to indie hacking legend! @robwalling built a multi-million dollar ecosystem of products with one small, incremental step at a time. In this interview, he shares how exactly to do it — as well as what NOT to do: https:/...
@robwalling built a multi-million dollar ecosystem of products with one small, incremental step at a time.
saasclub.io
Web
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2015
SaaS Churn Killed Growth Until a Pivot Changed Everything
He is the <strong>founder of Drip, a lightweight marketing automation tool, the co-founder of MicroConf, and the author of Start Small, S...
marketingspeak.com
Web
·
2024
From Startup to Scale with Rob Walling - Marketing Speak®
Rob Walling has <strong>started six companies, written four books about entrepreneurship, and invested in more than 190 startups</strong>...
youtube.com
YouTube
Rob Walling - YouTube
I run MicroConf, the original community for SaaS founders. I’ve also invested in more than 230 startups including WP Engine and Sparktoro...
mixergy.com
Web
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2012
Software by Rob: Lessons Learned By A Solo Entrepreneur - with Rob Walling - Business Podcast for Startups
Rob: Yes. My wife went out of town, I was developing software full time by this time, its 2002 and my wife went out of town to Africa for...
divestopedia.com
Web
Podcast: Sticking to Your Principles Increases Your Success, an Interview with Rob Walling
Rob Walling: 54:59 Absolutely. My pleasure. Ryan Tansom: 55:04 Thanks for sticking in there I hope you enjoyed the interview with Rob. If...
deltasystems.com
Web
Podcast Blog: Scaling SaaS Smarter: Growth & Retention Strategies with Rob Walling – Delta Systems
Whether you’re at <strong>$1K MRR</strong> or approaching an eight-figure exit, the ability to see your next plateau coming and prepare f...
felixvemmer.com
Web
·
2023
Top 10 Insights from 'The SaaS Playbook' by Rob Walling
Rob <strong>emphasizes the vital importance of monitoring Monthly Recurring Revenue</strong> (MRR) and month-over-month growth rate, as t...
podscan.fm
Web
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5 months ago
Episode 819 | QSBS, Exit Multiples, How to Learn Marketing, and More Listener Questions (Rob Solo) - Startups For the Rest of Us - Podcast Episode - Podscan.fm
In this solo episode, Rob Walling answers listener questions about when QSBS might justify a C Corp (vs. staying an S Corp or LLC), why S...
microconf.gen.co
Web
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2018
12 Lessons I learned Moving from Bootstrapped to Venture Backed by Rob Walling
Rob isn't saying you should raise funding, but there are definitely things to learn from it. ... When fundstrapping, boostrap to <st...
builttosell.com
Web
·
2020
Sale of Drip: Rob Walling's journey to get Business Deals
Rob Walling started an email service provider named Drip back in 2012. Walling bootstrapped his growth to <strong>almost $2 million</stro...
startupsfortherestofus.com
Podcast
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2 months ago
Startups For the Rest of Us — Episode 833 | Success Patterns of Nobel Laureates, Developing Expertise, and From Zero to $10k (A Rob Solo Adventure)
What do Nobel Prize winners and successful bootstrappers have in common? In this solo episode, Rob Walling shares the story of how a Tin...
open.spotify.com
Web
Episode 833 | Success Patterns of Nobel Laureates, Developing ...
May 19, 2026 ... ... TinySeed company went from near-zero revenue to $10000-$20000 a ... #146 How I Built An AI Marketing Team With Claud...
tinyseed.com
Web
All Posts — TinySeed
A conversation with David Robison of Design Master Software on scaling past $2M+ ARR, avoiding founder isolation, and why he joined the S...
robwalling.com
Hacker News
·
2019
TinySeed Applications Open January 18th
news.ycombinator.com
Hacker News
·
2024
Show HN: I've Built an Accounting System - Hacker News
Sep 18, 2024 ... Show HN: I've Built an Accounting System (github.com/denys-olleik) ... tinyseed.com might be right up your alley. This i...
reddit.com
Reddit
Are there any communities similar to Y Combinator or where only ...
Apr 14, 2026 ... TinySeed, MicroConf, and some operator focused groups around SaaS or ... The startup story group and ideabrowser group a...
sandorzoo.files.wordpress.com
Web
Free user space for non-graphics drivers (lwn.net) - WordPress.com
... Show HN: “Crafting Interpreters” chap 10: functions and closures ... TinySeed – A Startup Accelerator Designed for Bootstrappers (rob...
linkedin.com
Web
Kevin Sahin - ScrapingBee | LinkedIn
I’m already learning and implementing a ton of things that are improving ScrapingBee, and making me grow as an entrepreneur/operator. I’m...
tracyosborn.com
Web
Tracy Osborn's Writing on Personal Stuff
The personal website of Tracy Osborn - designer, developer, author, and entreprenerd.
oreilly.com
Web
Tracy Osborn
She's the author of <strong>_Hello Web App_</strong>, which teaches beginner web-app development. Building websites since she was 12...
apply.tinyseed.com
Hacker News
·
2023
Apply for the TinySeed SaaS Accelerator for Bootstrappers
x.com
Tweet
jhey ʕ•ᴥ•ʔ on X: "@timeyoutakeit had never seen this one before but checked out the preview to see the internal designs 🤓 i always liked "Hello Web Design" by Tracy Osborn as a good "pick up and put down" book it's funny to look at these technical refe...
had never seen this one before but checked out the preview to see the internal designs i always liked "Hello Web Design" by <st...
x.com
Tweet
Rob Walling on X: "Welp, The SaaS Playbook just sold its 29,000th copy.📙 A huge thank you if you’ve purchased a copy, gifted or recommended it to a friend, or given it a shout out online.🔥 That is the #1 reason the book continues to sell, and I really,...
@robwalling · Welp, The SaaS Playbook just sold its 29,000th copy. A huge thank you if you’ve purchased a copy, gifted or recommended it ...
instagram.com
Web
Tracy Osborn (@tracymakes) • Instagram photos and videos
636 Followers, 1,119 Following, 1,061 Posts - Tracy Osborn (@tracymakes) on Instagram: "Author (@hellowebbooks), program director at...
tracyosborn.com
Web
About Tracy Osborn
The personal website of Tracy Osborn - designer, developer, author, and entreprenerd.
linkedin.com
Web
Tracy Osborn - TinySeed | LinkedIn
I'm the <strong>Head of Product at TinySeed and MicroConf</strong>, helping ambitious SaaS founders off… · Experience: TinySeed · Lo...
tinyseed.com
Hacker News
·
2021
TinySeed’s Spring 2021 SaaS Accelerator Batch
tinyseed.com
Hacker News
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2022
TinySeed Applications Are Open
tinyseed.com
Hacker News
·
2020
Invest in TinySeed's Second Fund
luhuadong.com
Web
小而美——持续盈利的经营法则
... Show HN”栏. 目会推介新品。 ... 我指的不仅是新的风险投资基金，比如淡定公司基金. （Calm Company Fund）（披露一下：我是投资人）和小种子基. 金（Tinyseed Fund），这些基金希望 ...
tinyseed.com
Hacker News
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2022
Interesting SaaS Trends for 2022: What You Need to Know
tinyseed.com
Hacker News
·
2019
TinySeed Applications Open and Terms Released
tinyseed.com
Hacker News
·
2022
Must-Have Tools to Grow Your Startup in 2022
tinyseed.com
Hacker News
·
2020
2020 TinySeed Accelerator Batch
x.com
Tweet
Rob Walling on X: "I’m invested in 212 SaaS companies. Less than 5% of the founders of those companies have built any notable audience on social media. These companies are growing. And 15% of them are doing at least 7 figures of ARR. You don’t need a b...
@robwalling · I’m invested in 212 SaaS companies. Less than 5% of the founders of those companies have built any notable audience on soci...
x.com
Tweet
Rob Walling (@robwalling) / Posts / X
Click to Follow robwalling · Rob Walling · @robwalling · Helping SaaS founders for 15 years via · @startupspod. Educating and investing i...
x.com
Tweet
Rob Walling on X: "Answering the question: “How do I know what to work on next?”" / X
In ep 802, @robwalling answers listener questions on marketing that’s not scaling, marketing while finding PMF, content, and more https:/...
tinyseed.com
Hacker News
·
2019
TinySeed applications close today
x.com
Tweet
Rob Walling on X: "I'm pulling together some research for a YouTube video + blog post about how successful SaaS founders came up with their product idea. If you have a SaaS with revenue, would you kindly take 3 minutes and let me know how you came up w...
@robwalling · I'm pulling together some research for a YouTube video + blog post about how successful SaaS founders came up with the...
tinyseed.com
Hacker News
·
2021
TinySeed Applications Are Open
tinyseed.com
Hacker News
·
2020
Forcing Small Investors Out of Big Opportunities: SEC’s 99 Investor Limit
en.everybodywiki.com
Web
Rob Walling - EverybodyWiki Bios & Wiki
In 2023, in an interview with Foundr.com, he stated, "<strong>Once I had verbal commitments from 10 people who wanted Drip, we put u...
x.com
Tweet
X 上的 MicroConf：“Instead of spending months building an MVP no one wants, validate your idea as quickly and strategically as possible. @RobWalling shows you how inside The SaaS Launchpad: https://t.co/exfJFLI1CO” / X
@RobWalling shows you how inside The SaaS Launchpad:翻译帖子
x.com
Tweet
Rob Walling - X
Click to Follow robwalling · Rob Walling · @robwalling · Helping SaaS founders for 15 years via · @startupspod. Educating and investing i...
tracyosborn.com
Web
Tracy Osborn
The personal website of Tracy Osborn - designer, developer, author, and entreprenerd.
x.com
Tweet
Rob Walling on X: "Mr. “Bootstrapped to a $90M Exit” (@KevinWagstaff3) came back on the show this week to answer listener questions 👇" / X
@KevinWagstaff3 asked that and turned customer pain into marketing gold. He’s back with @robwalling on ep 786, answering founder Qs https...
x.com
Tweet
Rob Walling on X: "The SaaS Playbook is on pace to sell its 43,000th copy next week 📙 A huge thank you if you’ve purchased a copy, left an Amazon review, or given it a shout out online.🔥 That is the #1 reason the book continues to sell, and I really, r...
@robwalling · The SaaS Playbook is on pace to sell its 43,000th copy next week A huge thank you if you’ve purchased a copy, left an Amazo...
tinyseed.com
Hacker News
·
2019
TinySeed (bootstrap accelerator) applications are live
tinyseed.com
Hacker News
·
2020
Quantifying patio11's law: How deep is the software industry iceberg?
startupsfortherestofus.com
Podcast
·
2024
Episode 740 | My New Book! The Entrepreneur's Guide to Selling Your Business Without Regret
<p>In episode 740, Rob Walling speaks with Dr. Sherry Walling about their new book, "Exit Strategy: The Entrepreneu...
Niche Pursuits
Podcast
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1 months ago
How Rob Walling Raised $59 Million to Fund Bootstrapped SaaS Founders
<p>Rob Walling joins the Niche Pursuits podcast to share what he's learned from 25 years in SaaS, 239 startup investments, and multiple e...
SaaStock
YouTube
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2023
How to Build a $1M Startup Without Venture Capital, With Rob Walling
In this episode of the SaaS Revolution Show, our host Alex Theuma is joined by Rob Walling, Co-Founder TinySeed, who shares how to build ...
startupsfortherestofus.com
Podcast
·
2025
Episode 748 | The Ins and Outs of Startup Investing
<p>In episode 748, Rob Walling sits down with Einar Vollset, co-founder of TinySeed, to discuss the ins and outs of ...
hackernoon.com
Article
·
2018
Founder Interviews: Rob Walling of MicroConf, Drip, and TinySeed
Rob Walling has bootstrapped multiple startups to exit, most recently Drip. These days he’s working on TinySeed, the first startup accele...
