Our Makeup Academy Grew To $2.2M Per Year [Update]

Published: March 11th, 2024
Anastasia Andreani
Vizio Makeup Academy
from Los Angeles, California, USA
started January 2011
Discover what tools Anastasia recommends to grow your business!

Hello again! Remind us who you are and what business you started.

I'm Anastasia Andreani, the proud owner and CEO of Vizio Makeup Academy, and I'm thrilled to share our journey with you. We've ascended to the pinnacle of online beauty education, fueled by our unwavering mission to empower aspiring makeup artists from around the globe.

Our story is woven from challenges overcome and milestones reached, a narrative we're eager to unfold on our website. This journey reflects our commitment to transforming makeup education, making it accessible and expansive for everyone.


At Vizio, we offer an extensive online makeup artistry certification program that caters to everyone - whether you're just starting or looking to enhance your skills. Our curriculum covers everything from the basics to advanced special effects makeup, preparing our students for a successful career in various sectors of the beauty industry. Seeing our graduates thrive and securing lucrative positions in fashion, film, television, and as freelance makeup artists is gratifying. Their success is the true measure of our program's effectiveness.


What truly sets us apart is our financial achievement. Generating over $2.200,000 in total sales, Vizio Makeup Academy is recognized as the leading makeup academy worldwide. But even more remarkable is how we've grown primarily through word-of-mouth referrals.

This speaks volumes about the trust and satisfaction of our students and their extended networks. Our growth isn't just a reflection of our educational quality; it's a testament to the vibrant community and professional network we've nurtured.


Having Alfredo Andreani as both my co-partner and co-founder at Vizio Makeup Academy has been an incredible blessing. Alfredo is the mastermind behind all our academy's marketing and technical aspects, areas where my expertise doesn't reach. His skill and dedication in these domains have been pivotal to our success, allowing us to reach aspiring makeup artists worldwide.

What's even more remarkable is that Alfredo is not just my business partner but also my husband. This means I have the unique privilege of witnessing his brilliance at work every day, sharing our personal life and our professional journey. I'm truly fortunate to have him by my side, blending our strengths to create something extraordinary at Vizio Makeup Academy.

What worked yesterday might not work tomorrow. So, we've gotten good at embracing change, like welcoming new teammates to help carry our dreams even further.

Tell us about what you’ve been up to. Has the business been growing?


As the visionary behind Vizio Makeup Academy, I'm thrilled to unveil our latest advancements in makeup artistry. We are on the brink of an exciting new chapter that promises to enrich our curriculum and offer our students unparalleled opportunities to master their craft.

Over the past four years, Vizio Makeup Academy has undergone significant evolution and growth, marked by a remarkable 30% increase in our customer base. Through targeted marketing strategies, enhanced customer engagement efforts, and the introduction of innovative products and services, we've successfully attracted a broader audience of makeup enthusiasts and professionals alike. This surge in customer growth has bolstered our brand presence and served as a testament to the value and quality we deliver.

Simultaneously, our business has experienced substantial revenue growth, with an impressive 20% increase year over year. This growth trajectory can be attributed to a combination of factors, including our expanded product offerings, strategic pricing strategies, and heightened market demand for specialized makeup products and education. By continuously innovating and adapting to evolving industry trends, we've been able to capitalize on new opportunities and drive sustainable revenue growth for our business.

Moreover, as our business has evolved, so has our team, experiencing a commendable 10% growth in size and expertise. To support our growing customer base and operational needs, we've strategically expanded our workforce across various departments, including product development, marketing, customer support, and education.

Additionally, we've successfully diversified our product portfolio, introducing new makeup kits, tools, accessories, and educational offerings to cater to a broader range of customer preferences and demands. This multifaceted approach to business development has allowed us to solidify our position as a leading player in the makeup industry while paving the way for continued growth and innovation in the years to come.

Since the recent launch of our new makeup kit, Vizio Makeup Academy has experienced remarkable success. With over 230 customers already onboard, the response has been overwhelmingly positive, signaling a strong demand for our innovative products. Moreover, our ambassador program has attracted 150 dedicated individuals passionate about our brand and actively promoting our products within their communities. This network of ambassadors has played a significant role in amplifying our reach and fostering brand advocacy.

Regarding product sales, we've sold over 500 makeup kits since the launch, generating over $150,000 in revenue. This impressive performance reflects the effectiveness of our marketing efforts, product quality, and the trust we've built within our customer base. Furthermore, our revenue change year over year has seen substantial growth, with a significant increase compared to the previous year. This upward trajectory underscores our commitment to innovation, customer satisfaction, and driving sustainable business growth.

Launching our New Infinite Chroma Makeup Kit

Today, I'm proud to announce the launch of our newest innovation: the Infinite Chroma Makeup Kit. This unique makeup kit inspires creativity and elevates makeup enthusiasts' and professionals' artistry skills.


Bringing the Infinite Chroma Makeup Kit to life was a true labor of love and a big adventure. Imagine a group of passionate beauty lovers and experts all coming together with one dream: to create a makeup kit like no other. We started in labs filled with the latest tech, mixing, and matching until we got each product right.

Designing the kit was like crafting a treasure chest for makeup lovers—every detail had to be perfect, from the sleek look to how it feels in your hands. We wanted to make sure that when you open your Infinite Chroma Kit, you feel like you can conquer the world of beauty.



The journey to perfect the formulas in the kit was nothing short of a quest for magic. We mixed, tested, and tweaked, always searching for that perfect blend to make the colors pop, stay put, and feel great on your skin. It was important that every swipe, dab, and stroke with our makeup would bring your ideas to life beautifully. Hearing from people who tried our prototypes was super inspiring—we took every bit of feedback and used it to make the kit even better, ensuring it was filled with love and a little magic.

Launching the Infinite Chroma Makeup Kit wasn't easy, but every challenge made us more determined. From getting the formulas right to creating a package you'd be proud to show off, every step was a lesson in creativity and persistence. Now, seeing the kit in the hands of artists and makeup lovers is a dream come true. It's not just a set of makeup; it's a box of dreams ready to explore. We poured our hearts into this kit, and we hope it inspires you to paint your world in infinite colors.


NEW Special Effects Advanced Makeup Course with prosthetics featuring our new SFX Makeup Kit

Another exciting new product we are launching is our latest innovation in special effects makeup: our groundbreaking Special Effects Prosthetic Makeup Kit. I'm thrilled to take you behind the scenes of this latest addition— Crafting this kit was like embarking on a thrilling adventure into the heart of what makes special effects makeup so captivating. We didn't just want to offer any prosthetics or SFX products; we aimed to provide tools that carry the essence of true artistry, something that would make your creative heart beat faster.

Designed to elevate artists to unprecedented levels of creativity and artistry, this one-of-a-kind kit is set to revolutionize the world of special effects. We rolled our sleeves and dove into the fascinating world of prosthetic making. We developed our prosthetics mask, pouring our passion and precision into every mold, ensuring they were both high-quality and versatile enough to spark endless creativity.

But why stop there? We ventured further, creating our own formula for fake blood and latex products. Our fake blood had to be just the right consistency and color to bring authenticity to any scene. At the same time, our latex products were designed for ease of use and maximum effect, whether for aging skin, creating textures, or building unique looks from scratch.

With unparalleled features and versatility, it empowers users to unleash their imagination and bring any character or creature to life with stunning realism. This journey of creation was fueled by a desire to give our students and professionals alike a toolbox that wasn't just filled with materials but with possibilities. Each item in our SFX Makeup Kit, from our self-made prosthetics to our specially formulated fake blood and latex, is a testament to our dedication to excellence and innovation in beauty education. It's more than just a kit; it's a gateway to bringing your wildest imaginations to life, a set of keys to unlock new realms of creativity in the world of special effects makeup.

Along with the new special effects prosthetic makeup kit, we are introducing our brand-new groundbreaking Special Effects Makeup Course! Dive into the captivating world of special effects artistry with our comprehensive program designed for beginners and enthusiasts alike.

Led by the legendary Jonah Levy and Gabriel De Cunto. These masters of special effects makeup have worked their magic on everything from big-screen blockbusters to your favorite TV shows. This course offers insider tips and step-by-step guidance to help you master the art of special effects makeup. They're here to share their secrets with you, offering a golden opportunity to learn from the best. This course isn't just about learning the basics; it's a deep dive into the world of SFX makeup, where you'll master everything from prosthetics to the most advanced techniques. This was a huge dream for us. Whether pursuing a career in film theater or simply exploring a fascinating hobby, our course is your passport to unlocking endless possibilities in the world of makeup magic.






The journey of Vizio Makeup Academy has been nothing short of magical. We've set the sky ablaze with possibilities, from launching our Infinite Chroma Makeup Kit to creating the new special effects prosthetics makeup kit to introducing our SFX Makeup Course. Our growth has been fueled by a blend of traditional and digital marketing magic, attracting a global community of dreamers and doers. We've woven a spell of connection and creativity through social media, email enchantments, and new digital realms.

Our Ambassador program and personalized touch have strengthened our community, turning students into lifelong friends and collaborators as we continue to explore new frontiers in beauty education.

Our aspiration for the Infinite Chroma Makeup Kit to become a globally recognized success and our ambition to innovate with VR technology are both fueled by a desire to empower every makeup artist on the planet.

What have been your biggest challenges in the last year?

Every day is an adventure filled with new challenges and opportunities to grow. We're always on a mission to grow bigger and keep the spark of high-quality education and happiness glowing for our students. With cool new things like our Infinite Chroma Makeup Kit, special effects prosthetic kit, and the excellent SFX Makeup Course, we're constantly juggling innovation to make everything run smoothly. It's like a quest to keep our crown as the top spot for beauty education.

We've learned a big lesson: what worked yesterday might not work tomorrow. So, we've gotten good at embracing change, like welcoming new teammates to help carry our dreams even further.

At first, it was a bit scary, letting go and trusting others with parts of Vizio that are close to my heart. But guess what? It's been amazing for us. We've also become ninjas at navigating the ever-changing world of ads and marketing, turning challenges into chances to get even better at what we do.

Sure, there have been tough times, like battling doubts and the fear of hitting a standstill or feeling wiped out. But every challenge has been a lesson in disguise, teaching us the magic of teaming up, the strength in bouncing back, and how crucial it is to look after ourselves. Sharing these stories, I hope to light a spark in anyone facing their own mountains, showing that with heart and the courage to change, there's no peak too high to reach.

What have been your biggest lessons learned in the last year?

Looking back on the journey of Vizio Makeup Academy, it's clear that every step, whether forward or backward, has been a valuable lesson in disguise. There were moments when we stumbled, like when we underestimated the need for a solid digital backbone to support our growing online community.

This challenge reminded us of the importance of staying ahead with technology, ensuring our students always have a seamless learning experience. Learning to manage a team from afar also tested our resilience, teaching us the power of communication and the strength of a united team, even when miles apart.

On a brighter note, taking time for personal growth amidst the hustle has been my beacon of balance. This personal journey has enriched my life and infused new energy into my work, bringing fresh perspectives and ideas to the academy.

Our decision to collaborate with renowned artists like Jonah Levy and Gabriel De Cuntohas been a turning point, elevating our courses to new heights and broadening our horizons. This move, coupled with our strategic embrace of social media and content marketing, has propelled Vizio Makeup Academy into the spotlight, connecting us with students across the globe.

Fortune smiled upon us with the shift towards online learning, a trend that surged unexpectedly but fortuitously aligned with our mission. This wave of change brought an influx of eager learners to our virtual doors, highlighting the serendipity of timing and the importance of being prepared for opportunity.

The journey has been rich with lessons, chief among them the realization that agility and resilience are our greatest allies. Adapting swiftly to market shifts, learning from every misstep, and valuing our community have been cornerstones of our success. The importance of nurturing relationships within our industry and our student body has proven invaluable, opening doors we never anticipated.

Embracing continuous learning, staying receptive to feedback, and cultivating curiosity have become my guiding principles. These habits have steered Vizio Makeup Academy through various challenges and paved the way for a future filled with endless possibilities. This journey, with its highs and lows, teaches us that there's no limit to what we can achieve with passion, resilience, and a willingness to evolve.

What’s in the plans for the upcoming year and the next 5 years?

At the heart of Vizio Makeup Academy's vision is a commitment to innovation and staying ahead of technological advancements. Imagine a future where we could bring our classes to life in the most immersive way possible – through virtual reality (VR). Who knows?

Perhaps soon, we will be teaching live in VR, offering an unparalleled learning experience that feels as real as standing in a physical classroom but with the limitless possibilities of the digital world.

This vision is not just a dream; it's a possibility we're actively exploring. By embracing VR technology, we aim to make our courses more accessible and engaging, allowing students from every corner of the globe to join a virtual classroom where creativity knows no bounds.

Whether you're a budding makeup artist or an experienced professional looking to expand your skills, Vizio Makeup Academy will lead the way with cutting-edge technology.

Our aspiration for the Infinite Chroma Makeup Kit to become a globally recognized success and our ambition to innovate with VR technology are both fueled by a desire to empower every makeup artist on the planet. We dream of a world where every artist can access the best education and tools regardless of location or background.

It's an inspirational journey we're all on together, and we invite you to dream big with us. As we look to the future, one thing is certain: Vizio Makeup Academy will always be at the forefront of technology, breaking new ground and opening up a world of possibilities for makeup artists everywhere.

What’s the best thing you read in the last year?

Throughout my journey with Vizio Makeup Academy, I've drawn inspiration and wisdom from many sources. Still, a few stand out for their profound impact on my personal growth and the evolution of our business. One such book is "Start with Why" by Simon Sinek. Sinek's exploration of the importance of understanding the 'why' behind what we do resonated deeply with me, reinforcing that a robust and inspiring vision can drive incredible success. This book helped shape our mission at Vizio Makeup Academy, focusing on empowering aspiring makeup artists worldwide, which has been central to our identity and strategy.

Another invaluable resource has been the podcast "How I Built This" hosted by Guy Raz. Listening to the stories of entrepreneurs who have navigated the challenges of building their businesses from the ground up has been incredibly motivating. Each episode is a reminder of the resilience required to turn a vision into reality and the innovative thinking needed to overcome obstacles.

These stories of determination and creativity have inspired me to push boundaries at Vizio Makeup Academy and remain committed to our goal of leading the way in makeup artistry education with cutting-edge technology and high-quality training. These books and podcasts have fueled my passion and equipped me with the insights to lead Vizio Makeup Academy toward a future filled with potential and promise.

Advice for other entrepreneurs who might be struggling to grow their business?

In my adventure with Vizio Makeup Academy, I discovered a golden rule: always listen to the people you're here to serve. It's like having a secret map that guides you to treasure—our students' feedback has been that map, showing us how to make our courses even more impressive. This simple act of listening and adapting has been our secret sauce, and it's something every dreamer out there should try. Your followers, customers, or fans are your compass; they can lead you to stars you never thought you could reach.

Another big lesson for me was learning how to bounce back and keep moving, as my business partner Alfredo Andreani always tells me! “No matter what”. Imagine your journey as a rollercoaster—there will be ups and downs, but every twist and turn is part of the thrill. Each challenge is a chance to grow stronger and smarter. Being flexible and ready to change direction when needed is like having a superpower. It helps you turn "oops" moments into "aha!" moments.

Sometimes, I see passionate people trying to do everything themselves, afraid to hand over even a tiny part of their dream to others. But here's the thing: sharing your dream with a team doesn't make it any less yours. It's like inviting friends on a treasure hunt; it becomes more fun, and you get to the gold faster. Learning to trust others and let them shine is a game-changer. It's how small sparks turn into blazing fires.

So, to anyone out there with a dream, remember this: the journey is full of magic. Listen to those you want to inspire, embrace every bump in the road as a step up, and don't be afraid to share your dream. The world is full of possibilities, and with passion, resilience, and a bit of teamwork, there's no limit to what you can achieve. Keep chasing those stars; the sky's the limit!

Are you looking to hire for certain positions right now?

At Vizio Makeup Academy, we noticed something remarkable: our students were passionate about learning makeup and wanted to know how to make a living from their passion. They asked us, "How can we earn more as makeup artists?" This question sparked a brilliant idea, leading us to create the Ambassador Program.

This program is all about giving makeup artists a chance to shine brighter. By sharing their love for our Infinite Makeup Kit and inspiring others, they also get to earn a generous 35% commission on sales. It's like turning their passion into their paycheck!

Seeing our students and ambassadors grow their careers and boost their earnings through this program has been incredible. It proves that anyone can turn their love for makeup into a successful career with the right tools and creativity. This journey has been about more than just makeup; it's been about empowering artists to achieve their dreams in artistry and life.

To start this exciting journey and join our community of over 150 ambassadors worldwide, simply visit our website and sign up. Your path to becoming a successful makeup artist and entrepreneur begins here with us at Vizio Makeup Academy. Let's create beauty and success together!

Where can we go to learn more?

If you have any questions or comments, drop a comment below!