I Built a VR Company to $20K/Month
Who are you and what business did you start?
I’m Dmitri Lapchinski, the CEO of Visual UniVRs, a company focused on building immersive virtual reality experiences for education and professional training. We work with schools, universities, and businesses that want to make learning more interactive and effective. What sets us apart is our ability to blend storytelling with advanced VR technology to create engaging, practical solutions tailored to each client. Today, we bring in around $20K/month.
My image
How do you come up with the idea for Visual UniVRs?
I came up with the idea for Visual UniVRs after seeing how traditional training methods often fail to engage people. With my background in technology, I realized VR could make learning more interactive and effective. The “aha” moment was understanding how immersive environments improve retention.
This idea stood out because it solved a clear problem and had strong market demand. I validated it by talking to educators and businesses, testing prototypes, and receiving positive feedback.
How did you build the initial version of Visual UniVRs?
Dmitri Lapchinski built the product for Visual UniVRs by developing immersive virtual reality experiences for education and training. This involved using advanced VR technology and blending storytelling to create engaging solutions. The first prototype likely went through multiple iterations, involving testing and feedback from educators and businesses. The initial version likely took several months to build, with an emphasis on clarity and demonstrating real value through demos rather than heavy marketing. Challenges included finding the right niche and focusing on specific use cases rather than trying to appeal to too many industries.
How did you launch Visual UniVRs and get initial traction?
I launched Visual UniVRs by creating early VR demos and sharing them through LinkedIn, direct outreach, and industry events. Instead of heavy marketing, I focused on showing real use cases.
People were curious but needed proof of value. I made my first sale within a couple of months after a demo to a corporate client. It taught me that clarity beats hype—show, don’t tell. If I started again, I’d target a specific niche sooner.
What was the growth strategy for Visual UniVRs and how did you scale?
We’ve grown Visual UniVRs by focusing on targeted outreach and clear value demonstration rather than broad marketing. Early on, LinkedIn became our main channel because it’s where decision-makers in education and corporate training are most active. I shared short demos, case studies, and practical examples of how our VR solutions work, which helped build credibility and attract interest.
We also used direct outreach—personally messaging potential clients, offering demos, and gathering feedback. Industry events played a big role as well, since VR is best experienced in person. Letting people try our solutions often led to faster conversions.
One strategy that worked especially well was creating a tailored demo for corporate safety training and promoting it to a specific audience. Instead of presenting VR as a general tool, we showed exactly how it solves a real problem. This approach generated strong engagement and new clients. The key lesson is that specificity drives results.
Word-of-mouth also contributed to our growth, as satisfied clients referred us to others.
For aspiring entrepreneurs, I recommend focusing on the right audience, showing real use cases, and staying consistent. Clear messaging and direct communication are often more effective than large-scale marketing.
What were the biggest lessons learned from building Visual UniVRs?
Starting Visual UniVRs taught me that clarity and focus matter more than perfection. One mistake I made early was trying to appeal to too many industries instead of narrowing down a niche. Once I focused on specific use cases, growth became much easier. A great decision was prioritizing demos over pitches—showing real value always wins.
Timing also helped, as VR adoption is growing. I learned to act fast, stay consistent, and listen to users. Don’t overcomplicate things, validate early, and focus on solving a real problem. Many founders fail by chasing trends instead of building something useful—stay grounded and persistent.
Discover Similar Business Ideas Like Visual UniVRs
More about Visual UniVRs:
Who is the owner of Visual UniVRs?
Liza Veta is the founder of Visual UniVRs.
When did Liza Veta start Visual UniVRs?
2015
How much money has Liza Veta made from Visual UniVRs?
Liza Veta started the business in 2015, and currently makes an average of $240K/year.
