Velvety

How I Started A $24K/Month Ethical Fashion Marketplace

February 20th, 2023
Lorena Estelle
Founder, Velvety
$24K
revenue/mo
1
Founders
0
Employees
Velvety
from Melbourne VIC, Australia
started July 2016
$24,000
revenue/mo
1
Founders
0
Employees
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Hello! Who are you and what business did you start?

My name is Lorena and I am originally from Barcelona. After 3 years living in Australia, I started Velvety. I saw a gap in the industry and I wanted to introduce the concept of ethical fashion to the largest amount of Australian people as possible.

Velvety is the perfect destination for eco-conscious consumers looking for vegan, ethically made, and sustainable products and fashion, but also a good place to start a journey for those who are interested in learning about sustainability and moving away from the fast fashion industry.

I am trying to solve a very large issue. The fast fashion issue, but also the cruelty behind the leather and animal-related injustices, by offering a sustainable and vegan alternative, so the reason why I started Velvety is simple, I wanted this issue to be addressed and transformed.

My main goal has always been to show customers that there is a better way to shop and contribute to a better world.

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