STEEL – Jawline Gum

Tools

How A Subreddit Motivated Me To Create A Chewing Gum That Improves Your Jawline [$9K/Month]

May 6th, 2022

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Matt Phelps

Founder, STEEL – Jawline Gum

$9K

revenue/mo

Founders

Employees

STEEL – Jawline Gum

steeljawlinegum.com

from Stockholm

started October 2020

$9,000

revenue/mo

Founders

Employees

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Discover what books Matt recommends to grow your business!

How to Write a Good Advertisement Victor O. Schwab

📗

How to Win Friends & Influence People Dale Carnegie

Want more updates on STEEL – Jawline Gum? Check out these stories:

Note: This business is no longer running. It was started in 2020 and ended in 2024. Reason for closure: Shut down.

Hello! Who are you and what business did you start?

Ahoy! My name is Matt Phelps and I’m a YouTuber and the founder of STEEL – Jawline Gum. It’s a hard chewing gum that’s effective as a jawline exerciser.

There's a big interest in improving your jawline these days. Just look at Google Trends or the popularity of the #jawlinecheck hashtag on TikTok. My customers find me organically through Google and my YouTube channel at the moment. So I’m only acquiring those customers that are actively searching for a way to improve their jawline.

I did 9k in revenue last month. And my YouTube channel is at 27k subscribers despite me having only posted 13 videos.

My YouTube channel took off with just 1 video posted

What's your backstory and how did you come up with the idea?

I started in late 2020 when I found...

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