Update: How We Organically Reached 120K+ Readers [With Zero Paid Ads]

This is a follow up story for Startups of London. If you're interested in reading how they got started, published almost 4 years ago, check it out here.

Hello again! Remind us who you are and what business you started.

Hello, my name is Ozan Dagdeviren and I am the founder of Startups of London, the voice of the startup ecosystem in the UK, especially in London.

I launched the platform in the September of 2019 because as a migrant entrepreneur who had moved to London in early 2018, and as I shared last year, I was surprised by the total lack of rich media content about the startup scene here. Yes, there were the occasional blogs and funding news on social media, but there wasn’t a media company profiling these startups with video and rich content.

After the changes in our business due to the pandemic, we started focusing on SEO and discovering new niche areas of need at startupsoflondon.com.

Thanks to the continuous efforts in creating SEO-focused and high-quality content over the last 2 years, we are now ranking on the first page of Google’s organic results for a lot of key search terms used by our niche audience and have sizeable traffic that is on steady growth.