On Creating A Media Website To Cover London's Startup Ecosystem
Hello! Who are you and what business did you start?
I launched Startups of London in the September of 2019 because as a migrant entrepreneur who had moved to London in early 2018, I was surprised by the total lack of rich media content about the startup scene here. Yes, there were the occasional blogs and funding news in social media, but there wasn’t a media company profiling these startups with video and rich content.
Startups of London started as a documentary business with office visits to startups with a camera crew, but the pandemic has changed the business a lot. Now it is a lot more focused on SEO and discovering new niche areas of need.
Over the last 2 years, the content we created reached more than 100,000 people in the UK. We are the number one organic result for a lot of key search terms used by our audience and have sizeable traffic that is on steady growth. We also grew the team to 5 people in total including me. Over the last 6 months, growth was our primary focus rather than profitability, but we still did well with B2B deals and B2C products.
