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1. The orange juice 🍊
Might sound silly the first time you read it, but it makes total sense.
People spend lots of time and money decorating their homes, and once they got a pet, the majority of accessories are kinda ugly and there aren’t many styles to choose from. An ugly litter box in the living room can really mess up all your feng-shui.
Having a unique product will make you stand out from the competition (especially in crowded marketplaces like Amazon) and will also make your marketing job easier.
2. The coffee ☕️
A great thing about this business? It requires zero initial investment. You could start it with just whatever you’re using to read this email.
Another thing I love is that her first customers were people who previously worked with her. That’s the power of starting a business in a field in which you have previous experience.
Key takeaway: People that you’ve worked with, probably will want to keep working with you if you start your own thing. Leverage those relationships to get your first customers.
3. The eggs 🍳
This is a solution born out of a painful personal experience. And it confirms that if you find a process painful, there’s a high chance other people feel the same way. They just haven’t thought of building a solution yet.
In this case, there were two people working on the same problem. When they met on a forum, decided to join forces instead of doing their own thing separately.
Favourite thing about this story: How, until the business took off, they went on Fiverr/Upwork looking for gigs, and sometimes they even did them for free.
4. The toast 🥪
Just like Youtube was initially a private website that someone used to share a video from the zoo with their friends, this tool was intended to be an internal ‘guerrilla marketing tool’ for Reddit.
After sharing a post about the tool, it was obvious that others were also interested in using it, and that it had the potential to be bigger than the ‘main’ product.
Great learning: He nailed his pricing strategy after speaking to a customer who had just canceled.
5. The pancakes 🥞
After having the domain letsbuyanisland.com parked for almost 10 years, one night these friends finally decided they were doing it. They were going to buy an island.
They put together a website and some materials and convinced enough investors to buy a tropical island in Belize.
Plans for the future? Build a hotel, sports activities, having a venue for events,... the sky is the limit once you have your own island!
Thanks for reading!
Hey! 👋I'm Pat Walls, the founder of Starter Story.
We interview successful business owners and share the stories behind their business. By sharing these stories, we want to help you get started.
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Hey there! 👋 I'm David, and if you ever got an email from Starter Story, I probably wrote it. With a background in working with startups and writing, being part of this team is kind of a perfect fit for me.