Starter Story Sunday Breakfast #1

Starter Story Sunday Breakfast #1

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Good morning and happy Sunday.

Today, I’m sending you something a bit special: what I’m calling our Sunday Breakfast 🥞.

What is the Sunday Breakfast?

It's 5 bite-sized case studies to get you motivated for the week ahead. You can read it in 2 minutes or less.

I hope you enjoy it:


1. The orange juice 🍊

This "amish niche" brand just hit $6M/year (all online).

No high school diploma, no problem... This founder didn’t have any "traditional" schooling beyond 8th grade.

And he now runs a multi-million dollar online brand.


2. The coffee  ☕️

This Uber for lawn care biz makes $30M/year.

The secret to its success? Bringing technology to a traditionally super low-tech business.

Oh, yeah. And great tenacity. The founder was rejected over 40 times before getting the first ‘yes’.


3. The eggs 🍳

A simple no-code app got 400 users in 3 months.

This founder tackled some low-hanging fruit in the no-code space: maps.

Geocities, Tumblr, Zapier, Webflow… Tools like these make tech more accessible to the billions of people in our world that are not tech-savvy.


4. The toast 🥪

These underpants are now making $3.6M/year.

They have even sold some pairs at the Vatican. Was that you, Pope Francis?


5. The pancakes 🥞

We got the scoop on how to raise $2M in 2022.

These non-technical founders were able to raise some decent money for their SaaS.

Want to learn how to approach investors, prepare a pitch, and raise millions? Then you need to read this, they told us exactly how they did it.


Enjoy your Sunday, and have a great week ahead!



Pat Walls,  Founder of Starter Story
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