How This Father & Son Built A $2.6M Custom Sign Company

Hello! Who are you and what business did you start?

My name is Lerno Esmaeilian, I am the CEO of Sign Spot, a full-service custom sign business based in Los Angeles, California. Sign Spot was started by my father and me in 2016. My father has over three decades of experience building signs. His career began in 1986 with a focus on building three-dimensional marketing materials. In 2016, we decided to officially start Sign Spot, and in 2020 I took over all operations. I’ve always been inspired by my father; his ambition, skill, and tenacity are unmatched. With Sign Spot, I am driven to continue my father’s legacy and ensure that our business is built to withstand the test of time.

Sign Spot creates custom interior and exterior architectural signage, servicing businesses across multiple industries in the United States. Every sign we build is entirely custom and fabricated to align with our client’s exact specifications and brand guidelines.

Today, we earn 220K in revenue per month and are projected to grow 25% in 2022 alone. Our recent success is rooted in our continuous investment in innovative machinery and infrastructure, which has significantly streamlined our processes and turnaround time.