Business Idea

Start A Sign Business

About

Starting a sign business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell sign, or selling sign online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a sign business ➜

Key stats

market size
$20.8B
revenue (monthly)
$800K
starting costs
$36.9K
gross margin
75%
avg product price
$607
time to build
9 months
growth
SEO
business model
Brick & Mortar
time investment
Full time

About

Starting a sign business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell sign, or selling sign online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a sign business ➜

Key stats

market size
$20.8B
revenue (monthly)
$800K
starting costs
$36.9K
gross margin
75%
avg product price
$607

 

time to build
9 months
growth
SEO
business model
Brick & Mortar
time investment
Full time

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $35 $3,250
Employee & Freelancer Expenses $0 $5,500
Equipment & Supply Expenses $550 $6,000
Website Costs $232 $6,500
Business Formation Fees $5,600 $20,400
Inventory Expenses $350 $14,750
Specific Industry Expenses $500 $4,000
Software Expenses $150 $2,475
Advertising & Marketing Costs $0 $2,800
Other Expenses $0 $800
Total Startup Costs $7,417 $66,475

Successful Businesses

Business URL Rank
Optimum optimum.net #3,382
Cheap Banners & Signs, Banner Printing Online bestofsigns.com #120,439
Custom Signs, Banners, Clings, A-frames esigns.com #225,058
Custom Neon customneon.com #226,036
MyDoorSign.com mydoorsign.com #266,466
Front Signs frontsigns.com #335,774
Majestic Sign Studio majesticsignstudio.com #851,669
Custom Neon Sign everythingneon.com #1,197,297
TV Liquidator tvliquidator.com #1,235,070
Online Sign free printable safety sign maker online-sign.com #1,347,529
LSI Graphics lsigraphics.com #1,570,130

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Scalable With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.
Meaningful business connections You never know who you will meet as a sign business. This could be the start of an incredible business opportunity!
High customer retention rates Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.
High margins The gross margins for your sign business are typically around 75%, which is considerably high and allows you to grow your business and manage costs easily.
Pick & choose the clients you work with Sign Businesses have the ability to choose the clients they work with. You have the freedom to work with only a few loyal clients or with hundreds of clients!
Cons Description
Motivation of employees If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.
Longer Sales Process A sign business can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.
Stressful work This line of work can be stressful for both you and your clients. This type of transaction is a significant financial decision for your client, so expectations are very high for you. Although this career path can be very rewarding, it also comes with its challenges and stressful moments.
Niche Market A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience.
High overhead expenses With starting a sign business, there are overhead expenses that come with selling a physical product. You will want to make sure you strategically budget for these overhead costs. We discuss this more in the startup costs section below.
Time commitment With starting a sign business, all responsibilities and decisions are in your hands. Although this is not necessarily a negative thing, work life can take over at times. This can place a strain on friends and family and add to the pressure of launching a new business.

Marketing Ideas

  • 1

    Word of mouth

    The most tried and true way to grow a sign business is through word of mouth - some entrepreneurs would say it's more important than all social media.

  • 2

    Advertising on social media

    Social media advertising is one of the leading ways to get the word out when it comes to sign business.

    There are various different Social Media platforms available to you. Some may be more critical for your marketing efforts than others, however, it's important to have an understanding of what's out there and available to you.

    Learn more about advertising on social media ➜

  • 3

    Pay Per Click Advertising

    Pay-per-click (PPC) is a performance-based marketing method that allows you to show specific ads for services or products oriented to a very defined target, with the goal that the user visits your website or landing page.