Office Space Expenses

$0

$7,000

Employee & Freelancer Expenses

$151

$352

Website Costs

$223

$7,215

Business Formation Fees

$5,600

$20,400

Equipment & Supply Expenses

$66

$700

Inventory Expenses

$350

$14,750

Specific Industry Expenses

$500

$4,000

Software Expenses

$150

$2,475

Advertising & Marketing Costs

$0

$2,800

Total Startup Costs

$7,040

$59,692

Optimum

optimum.net

3,382

Best of Signs

bestofsigns.com

120,439

CocoSign

cocosign.com

130,663

eSigns.com

esigns.com

225,058

Custom Neon

customneon.com

226,036

MyDoorSign.com

mydoorsign.com

266,466

Front Signs

frontsigns.com

335,774

Majestic Sign Studio

majesticsignstudio.com

851,669

Custom Neon Sign

everythingneon.com

1,197,297

TV Liquidator

tvliquidator.com

1,235,070

Online Sign

online-sign.com

1,347,529

Flexibility

You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.

Scalable

With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.

Meaningful business connections

You never know who you will meet as a sign business. This could be the start of an incredible business opportunity!

High customer retention rates

Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.

High margins

The gross margins for your sign business are typically around 75%, which is considerably high and allows you to grow your business and manage costs easily.

Pick & choose the clients you work with

Sign Businesses have the ability to choose the clients they work with. You have the freedom to work with only a few loyal clients or with hundreds of clients!

Motivation of employees

If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.

Longer Sales Process

A sign business can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.

Stressful work

This line of work can be stressful for both you and your clients. This type of transaction is a significant financial decision for your client, so expectations are very high for you. Although this career path can be very rewarding, it also comes with its challenges and stressful moments.

Niche Market

A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience.

High overhead expenses

With starting a sign business, there are overhead expenses that come with selling a physical product. You will want to make sure you strategically budget for these overhead costs. We discuss this more in the startup costs section below.

Time commitment

With starting a sign business, all responsibilities and decisions are in your hands. Although this is not necessarily a negative thing, work life can take over at times. This can place a strain on friends and family and add to the pressure of launching a new business.