My Content Business Doubled Revenue With Two Strategic Moves [Update]
This is a follow up story for Side Hustle Nation. If you're interested in reading how they got started, published over 2 years ago, check it out here.
Hello again! Remind us who you are and what business you started.
I started Side Hustle Nation in 2013 (as a side project, of course!), and it’s grown into the leading resource for aspiring and part-time entrepreneurs to learn creative ways to make extra money and how to start a business in their spare time.
Today it’s primarily a media/content business, focused on evergreen written content, actionable podcast episodes, and the occasional YouTube video. We monetize primarily with sponsorships, advertising, and affiliate partnerships.
Tell us about what you’ve been up to. Has the business been growing?
Since the last update, there have been a few important new initiatives.
The first has been outsourcing podcast ad sales to YAP Media and making the transition to modern, dynamic ad insertion for The Side Hustle Show. In just a few months, they’ve landed far bigger brands and ad deals than I ever did.
The shift has at least doubled revenue directly from the podcast, which is a big win because it still takes roughly the same...
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
