How Cole Built A $5K/Month Scouting Blog
ScoutSmarts presents a timeline and milestones to achieve the rank of Eagle Scout. The target audience is Boy Scouts who aspire to attain the Eagle Scout rank. attain the Eagle Scout rank.
About The ScoutSmarts Founder
Who is Cole?
Cole is an Eagle Scout who achieved this recognition in 2014.
Throughout his childhood, Cole was always passionate about exploring, experimenting, and broadening his horizons.
His parents supported him in his pursuits, encouraging him to pursue his studies and participate in various extracurricular activities, including being a scout.
Cole created his blog and newsletter to share his journey and inspire the next generation of Eagle Scouts.
About The Business
Idea
How did Cole get the idea for ScoutSmarts?
After finishing college, Cole spent six months working in startup sales and attempting to launch several online businesses without success.
Eventually, he discovered digital marketing which allowed him to pursue his passions. However, since he had little knowledge about digital marketing, he decided to start a project that would help him learn quickly.
This led him to create ScoutsMarts, a purpose-driven project to learn digital marketing and support a cause he has been passionate about since childhood.
Build
How did Cole build the initial version of ScoutSmarts?
Cole created a blog to share his knowledge and experiences on leadership, rank advancement, and growth mindsets.
During the Covid-19 pandemic, he started developing useful resources, and expanded his content by creating videos and courses. Even during these challenging times, he provided coaching and email support to his audience.
However, Cole realized that he couldn't handle everything alone, so he decided to hire a small team of writers and freelancers who were Eagle Scouts.
Growth
What is the growth strategy for ScoutSmarts?
Organic Search is the primary channel for acquiring customers. Cole provides unique, valuable content worthy of a readerβs attention.
ScoutSmarts' nearly 50% of articles rank in the top 3 on Google for their primary keyword. Cole believes that this is because his information is more relevant to current Scouts than any other online resource.
Some keywords he ranks top for include:
- Eagle scout statement of ambitions and life purpose
- Cooking merit badge answers
- Eagle court of honor program template
Cole also posts how to videos on his Youtube Channel.
Pricing
How does ScoutSmarts price their products?
The main source is ad revenue, generating approx $5k/mo depending on the season. Additionally, they make money through affiliate products, an ebook and a course.
Similar Ideas
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More about ScoutSmarts
Who is the owner of ScoutSmarts?
Cole is the founder of ScoutSmarts.
When did Cole start ScoutSmarts?
2020
What is Cole's net worth?
Cole's business makes an average of $5K/month.
How much money has Cole made from ScoutSmarts?
Cole started the business in 2020, and currently makes an average of $60K/year.
- 4,818 founder case studies
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- 8,628 business ideas
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- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
