Business Idea

Start A Game Development Business

About

Starting a game development business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell games, or selling games online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a game development business ➜

Key stats

market size
$159B
starting costs
$15K
gross margin
88%
avg product price
$13000
time to build
7 months

About

Starting a game development business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell games, or selling games online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a game development business ➜

Key stats

market size
$159B
starting costs
$15K
gross margin
88%

 

avg product price
$13000
time to build
7 months

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $35 $3,250
Employee & Freelancer Expenses $0 $4,000
Equipment & Supply Expenses $500 $5,000
Website Costs $232 $6,425
Business Formation Fees $600 $4,700
Software Expenses $150 $2,844
Advertising & Marketing Costs $0 $1,400
Other Expenses $0 $800
Total Startup Costs $1,517 $28,419

Successful Businesses

Business URL Rank
CodinGame codingame.com #23,038
BR Softech brsoftech.com #52,368
R2 GAMES r2games.com #80,922
Home - Welcome to BBK bbkonline.com #104,086
Buy HTML5 games marketjs.com #119,320
Personal Computer Center pckuwait.com #220,725
Delta Sigma Pi deltasigmapi.org #503,306
Humantech humantech.com #704,076
Redwerk redwerk.com #724,839
Indie Gamer Forums indiegamer.com #1,066,845
BusinessSimulations.com businesssimulations.com #1,189,272

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Ability to start your business from home It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!
Little startup costs required The cost to start a game development business costs significantly less money than most businesses, ranging anywhere from 1,517 to 28,419.
Rewarding work Starting a game development business can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.
Scalable With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.
No overhead costs To get your game development business started, there are no costs associated with overhead, storage, packaging, etc. This will save you a lot of time and money!
Cons Description
Crowded Space Competition is high when it comes to your game development business, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.
Longer Sales Process A game development business can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.
Work can be inconsistent As a game development business, the amount of work assigned to you and schedule tends to be more inconsistent, which may make your income less stable. It's important to set boundaries and budget accordingly based on the amount of work you plan to have.
Lack of benefits With a game development business, you are typically self-employed and responsible for finding your own insurance, which can be quite costly and time-consuming.
Isolation Often times, as a game development business, you typically work alone and do not have much face-to-face interaction with other team members.
Taxes As a game development business, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.

Marketing Ideas

  • 1

    Affiliate program

    Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.

    Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.

    The affiliate typically gets a unique link where clicks and conversions can be tracked.

  • 2

    Word of mouth

    The most tried and true way to grow a game development business is through word of mouth - some entrepreneurs would say it's more important than all social media.

  • 3

    Advertising on social media

    Social media advertising is one of the leading ways to get the word out when it comes to game development business.

    There are various different Social Media platforms available to you. Some may be more critical for your marketing efforts than others, however, it's important to have an understanding of what's out there and available to you.

    Learn more about advertising on social media ➜