ProjectionHub

I Make $500K/Year Off Excel Templates

Adam Hoeksema
Founder, ProjectionHub
$61K
revenue/mo
2
Founders
8
Employees
ProjectionHub
from Indianapolis, IN, USA
started May 2012
$61,000
revenue/mo
2
Founders
8
Employees
market size
$22.5T
avg revenue (monthly)
$504K
starting costs
$11.7K
gross margin
90%
time to build
210 days
growth channels
SEO
business model
subscription
best tools
ActiveCampaign, Ahrefs, G Suite
time investment
Full time
pros & cons
39 Pros & Cons
tips
6 Tips
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Discover what books Adam recommends to grow your business!

Hello again! Remind us who you are and what business you started.

Hi! My name is Adam Hoeksema and I am the Co-Founder and CEO of ProjectionHub. We help founders create financial models for potential investors or lenders.

What started as a software tool that aimed to be a “Turbo Tax for financial projections” has pivoted to a financial projection spreadsheet template and custom financial modeling business.

Today, our primary revenue driver is our library of 100+ CPA developed financial projection templates which include templates for just about every industry from SaaS, e-commerce, and fintech, to a coffee shop, dental practice, or daycare facility.

We finished 2023 with over $500,000 in annual revenue which is more than 100% growth from our revenue in our first StarterStory post just two years ago.

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