How Brandon Foo Built Paragon To $3M ARR
Paragon is an embedded integration platform for SaaS applications that helps software companies integrate their products with third-party applications.
Paragon Revenue
About The Paragon Founders
Who is Brandon Foo?
Brandon Foo is the co-founder and CEO of Paragon, a developer platform for integrations. Prior to this role, he co-founded and served as CEO of Polymail. Before starting his entrepreneurial journey, Brandon worked as an Organizing and Technology Director at LA Hacks.
He is an alumnus of UCLA, where he studied for a Bachelor of Science in Mathematics and Economics.
About The Business
What problem is Paragon solving?
Creating and maintaining integrations for various software applications can be time-consuming and complex.
Idea
How did Brandon Foo get the idea for Paragon?
Brandon and his co-founder Ishmael came up with the idea for Paragon through their extensive experience as software developers.
During their previous ventures, including building Polymail, they repeatedly encountered the challenge of creating and maintaining integrations for various software applications, which was time-consuming and complex.
This recurring pain point highlighted a significant inefficiency in the software development process. Recognizing that every software company faces similar integration issues, they envisioned a solution to simplify and standardize this process.
Their goal was to democratize software development by creating a productized solution for SaaS integrations, ultimately leading to the creation of Paragon.
Build
How did Brandon Foo build the initial version of Paragon?
The co-founders started by talking to potential customers showing them mock-ups, doing, a fake demo or a real demo, whatever it might be, to validate that, this is actually something that customers buy would wanna buy.
Landing page in November 2019
Growth
What is the growth strategy for Paragon?
Paragon started with social media marketing targeting Facebook, some Instagram, and LinkedIn. LinkedIn stood out as the most consistent customer acquisition channel.
...And still to this day we rely or are able to utilize LinkedIn for a large amount of our marketing and lead acquisition. I think that for any B2B software company or B2B company in general, LinkedIn is one of the most powerful tools and channels out there for lead acquisition. — Brandon Foo (Source)
Pricing
How does Paragon price their products?
Paragon offers custom plans that scale with the user's needs. All plans include unlimited integrations and Connected Users based pricing.
Pricing as of May 2024
Similar Ideas
Discover similar business ideas like Paragon:
This case study explores the journey of building Recall, an AI-powered browser extension, and how the founder experienced initial struggles with user retention, sought feedback, made product improvements, and secured VC funding after a viral HackerNews post, leading to a successful launch and continued growth.
Zeeg AI is an all-in-one AI software solution that solves multiple daily problems for businesses and marketers, with features including copywriting, content marketing, SEO keyword research, AI speech-to-text, text-to-speech, and image editing, and has already gained over 12,000 active users and generated $4,000 in monthly revenue in just three months.
More about Paragon
Who is the owner of Paragon?
Brandon Foo is the founder of Paragon.
When did Brandon Foo start Paragon?
2019
What is Brandon Foo's net worth?
Brandon Foo's business makes an average of $250K/month.
How much money has Brandon Foo made from Paragon?
Brandon Foo started the business in 2019, and currently makes an average of $3M/year.
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
