Our RV Accessory Business Makes $6.9M Per Year [Update]
This is a follow up story for Origen RV Accessories LTD.. If you're interested in reading how they got started, published almost 6 years ago, check it out here.
Tell us about what you’ve been up to! Has the business been growing?
The RV industry suffered a contraction is 2023, which made growth a major challenge. The macro environment of high interest and high inflation hasn't been the easiest to navigate.
We only grew modestly in 2023 as result, but it forced us to really sharpen our pencils and understand what to invest in and what to pull back on.
We are back up to 50%+ growth in 2024, mostly in part to taking over our brand's store on Amazon (previously a 3P seller) and really leaning into optimizing that channel. It has become a key growth vector so far, with this year's Prime Day standing as the single biggest sales day in the company's history so far (over $250k).
We continue to innovate and expand our product line, with three new releases this year. Our latest product is actually a completely new product line outside of our hero product. It has the potential to double our TAM and greatly increase our LTV if it catches on (good early returns so far).
We have also dipped our toe in the water internationally, with our first few wholesale shipments being sent overseas to Germany. Our next steps are to really investigate how to grow in other noteworthy RV markers like Canada, Europe, and Australia.
