Felony Case

On Growing Through Collabs With Other Brands

Andrew Moore
Founder, Felony Case
$120K
revenue/mo
1
Founders
1
Employees
Felony Case
from Toronto, Ontario, Canada
started February 2012
$120,000
revenue/mo
1
Founders
1
Employees
market size
$463B
avg revenue (monthly)
$123K
starting costs
$13.7K
gross margin
40%
time to build
210 days
growth channels
Word of mouth
business model
content-library
best tools
Shopify, Wave, Twitter
time investment
Full time
pros & cons
35 Pros & Cons
tips
14 Tips
Discover what tools recommends to grow your business!
Discover what books Andrew recommends to grow your business!

Hello again! Remind us who you are and what business you started.

I’m Andrew Moore, founder, and designer at Felony Case. At Felony Case, we aim to design iPhone cases that provide incredible protection without sacrificing aesthetics. You can check out our website www.felonycase.com, Instagram, and also shop on Amazon. I started out making hand-studded cases in my living room back in 2012.

The business has grown a lot since its humble beginnings, and Felony Case is now sold in top-tier retailers like Nordstrom, Free People, Urban Outfitters, and Indigo. I am the only full-time employee and have managed a lot of this growth by outsourcing key aspects of the operation to freelancers, assistants, and contractors.

Tell us about what you’ve been up to! Has the business been growing?

I’m really excited to release a collaboration we’ve been working on with Sorry, you need to login and/or become a member to view the rest of this content.

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