Nina's Laundrette

How I Bought A Laundromat & Doubled Revenue in 12 Months

January 17th, 2023
Jono Santamaria
$9.3K
revenue/mo
1
Founders
1
Employees
Nina's Laundrette
from Northcote VIC, Australia
started June 2021
$9,300
revenue/mo
1
Founders
1
Employees
market size
$60.9B
avg revenue (monthly)
$54.7K
starting costs
$18.9K
gross margin
43%
time to build
270 days
growth channels
SEO
business model
content-library
best tools
Bitly, Zapier, Udemy
time investment
Full time
pros & cons
24 Pros & Cons
tips
1 Tips
Discover what tools recommends to grow your business!
Discover what books Jono recommends to grow your business!
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Hello! Who are you and what business did you start?

I’m Jono Santamaria, the director of Nina’s Laundrette, a laundromat located in Northcote, Australia. I purchased the coin laundry in July 2021; an older gentleman had run the laundromat then, and the shop was dated and only accepted coins.

As a digital marketer, I saw an enormous opportunity to use my digital marketing and automation skills to bring the laundromat into the 21st century. Within 12 months, I had doubled the previous owner’s revenue, and in FY23 we are on target to double our revenue again.

The most significant impacts that led to this dramatic increase have been investing in our digital presence, upgrading the store’s machines, and creating a new and modern brand. We also added a commercial laundry service which brings in an additional AUD24K per year.

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