Our Gamified SEO Tool Grew 25% Despite A Traffic Decline [Update]
This is a follow up story for Morningscore. If you're interested in reading how they got started, published over 3 years ago, check it out here.
Hello again! Remind us who you are and what business you started.
Hey, I’m Karsten Madsen, co-founder and CEO of Morningscore - an all-in-one SEO tool that is built like a computer game.
Thanks for asking me for an update since our last interview from Feb 2022.
2023 was a weird year. A combo of lots of positives and negatives.
We grew our ARR by 25% to $720k in 2023. 10% off our target, but still solid considering the shaky waters we sailed through.
I am ready to dive into how we did that below 🧑🚀
And we won our first major award at a startup competition!
Sometimes you are a boat in stormy weather, and then not everything is up to you. So everything I could control, I...
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