Our Jewelry Brand Reached $9.2M In Sales And Went Viral On TikTok

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Julien Plouffe

Founder, Moonglow Jewelry

$500K

revenue/mo

Founders

Employees

Moonglow Jewelry

moonglow.com

from Miami, Florida, USA

started May 2012

$500,000

revenue/mo

Founders

Employees

Discover what tools recommends to grow your business!

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Who Geoff Smart

Want more updates on Moonglow Jewelry? Check out these stories:

1. Growing An Online Jewelry Store To $6M/Year (2018) ➜

This is a follow up story for Moonglow Jewelry. If you're interested in reading how they got started, published almost 7 years ago, check it out here.

Hello again! Remind us who you are and what business you started.

I'm Julien Plouffe, originally from Montreal Canada but have been living in Miami for about 8 years.

Our flagship products are our necklaces that feature the picture of the moon from the date of your choice. We primarily sell to women aged 18-35.

Last year, we hit our best year yet with 9.2M in sales.

I started Moonglow Jewelry back in 2012 when I wanted to start leveraging my time and building a business.

moonglow-jewelry-944e669a-cc7f-4597-9826-eb5536c36427

If you believe in it, go all in. I sold my first car for $16K to be able to pay for our next events to sell Moonglow in person.

Tell us about what you’ve been up to! Has the business been growing?

Last we spoke back in 2018, the business has been...

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