Business Idea

Start An Earring Collection

About

Starting an earring collection requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell earring, or selling earring online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start an earring collection ➜

Key stats

market size
$324B
revenue (monthly)
$22K
starting costs
$31.6K
gross margin
45%
avg product price
$285
time to build
8 months
growth
Email marketing
business model
E-Commerce
time investment
Side project
work from home?
Yes

About

Starting an earring collection requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell earring, or selling earring online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start an earring collection ➜

Key stats

market size
$324B
revenue (monthly)
$22K
starting costs
$31.6K
gross margin
45%
avg product price
$285

 

time to build
8 months
growth
Email marketing
business model
E-Commerce
time investment
Side project
work from home?
Yes

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $35 $3,250
Employee & Freelancer Expenses $0 $5,500
Equipment & Supply Expenses $525 $5,500
Website Costs $232 $6,500
Business Formation Fees $600 $4,700
Retail Business Expenses $0 $16,150
Inventory Expenses $350 $14,750
Advertising & Marketing Costs $0 $2,300
Software Expenses $150 $2,420
Other Expenses $0 $300
Total Startup Costs $1,892 $61,370

Successful Businesses

Business URL Rank
Shop 2020 Pandora Jewelry us.pandora.net #7,310
Swarovski swarovski.com #8,098
Pandora Jewelry pandora.net #8,099
SHOP SHASHI shopshashi.com #11,287
Blue Nile: Diamond Jewelers – Engagement, Wedding Rings & Fine Jewelry bluenile.com #12,583
Mejuri mejuri.com #13,403
Official Cartier websites & online stores cartier.com #20,303
Blue Stone bluestone.com #28,675
Stuller, Inc. stuller.com #39,319
David Yurman davidyurman.com #49,855
Women's Clothing and Unique Jewelry sundancecatalog.com #50,090

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Scalable With businesses and processes changing daily, there will always be demand for new features, products and services within your earring collection. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.
Meaningful business connections You never know who you will meet or get to work with for your earring collection. This could be the start of an incredible business opportunity!
High customer retention rates Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your earring collection becomes an integral piece of their every day lives.
Easy to encourage "impulse buy" In the earring collection, you have a much higher chance of encouraging your customers to buy on impulse - you can easily alter the price, placement, packaging, and promotional value to influence the decision of your buyer.
Control of workload With a earring collection, you get the unique ability to choose how little or how much you want to work. You also have the freedom to decide which projects you want to work on, and can turn down the ones that do not interest you.
Cons Description
Motivation of employees If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.
Longer Sales Process A earring collection can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.
Low margins The gross margins for your earring collection are typically around 45%, which can make it more challenging to incur new expenses and maintain profitability.
High employee turnover In the earring collection, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment.
Taxes As a earring collection, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.
High overhead expenses With starting an earring collection, there are overhead expenses that come with selling a physical product. You will want to make sure you strategically budget for these overhead costs. We discuss this more in the startup costs section below.

Marketing Ideas

  • 1

    Affiliate program

    An affiliate program is a way to reward people outside your organization to share your product.

  • 2

    Word of mouth

    The most tried and true way to grow a earring collection is through word of mouth - some entrepreneurs would say it's more important than all social media.

  • 3

    Advertising on social media

    Social media advertising is one of the leading ways to get the word out when it comes to earring collection.

    There are various different Social Media platforms available to you. Some may be more critical for your marketing efforts than others, however, it's important to have an understanding of what's out there and available to you.

    Learn more about advertising on social media ➜