Start An Earring Business - Business Ideas

Updated: September 15th, 2022
Start An Earring Business

Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.

An earring business is one type of jewelry business specializing in manufacturing, wholesaling, and retailing a range of earrings. An earring business could involve designing earrings as jewelry for use in multiple pieces of jewelry or designing them for freelance fashion designers and clothing stores.

Earrings are a fantastic starter project for beginners. Earrings also have some quick success as people love to wear them and often have pierced ears ready to receive your creations.

Earring businesses have been growing in popularity and have the potential to bring in a good income. Running an earring business is creative, challenging, and exciting. Earrings have been on woman's ears for centuries. To put it simply, jewelry is one of the oldest trades around. 

Starting an earring business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell earring, or selling earring online, you can use this page as a guide for everything you'll need to know.

Key Stats

revenue (monthly)
$22K
starting costs
$25.4K
gross margin
45%
avg product price
$285
time to build
240 days
growth
SEO
business model
E-Commerce
time investment
Side project
work from home?
Yes

Startup Costs

Min Startup Costs Max Startup Costs

Office Space Expenses

$0

$7,000

Employee & Freelancer Expenses

$151

$352

Website Costs

$223

$7,215

Business Formation Fees

$600

$4,700

Equipment & Supply Expenses

$63

$200

Retail Business Expenses

$1,250

$11,650

Inventory Expenses

$350

$14,750

Advertising & Marketing Costs

$0

$2,300

Software Expenses

$150

$2,420

Total Startup Costs

$2,787

$50,587

Successful Businesses

Business URL Rank

Shop 2020 Pandora Jewelry

us.pandora.net

7,310

Swarovski

swarovski.com

8,098

Pandora Jewelry

pandora.net

8,099

SHOP SHASHI

shopshashi.com

11,287

Blue Nile

bluenile.com

12,583

Mejuri

mejuri.com

13,403

Cartier

cartier.com

20,303

Blue Stone

bluestone.com

28,675

Stuller, Inc.

stuller.com

39,319

David Yurman

davidyurman.com

49,855

Women's Clothing and Unique Jewelry

sundancecatalog.com

50,090

Pros & Cons

Pros Description

Flexibility

You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.

Scalable

With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.

Meaningful business connections

You never know who you will meet as a earring business. This could be the start of an incredible business opportunity!

High customer retention rates

Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.

Easy to encourage "impulse buy"

In the earring business, you have a much higher chance of encouraging your customers to buy on impulse - you can easily alter the price, placement, packaging, and promotional value to influence the decision of your buyer.

Control of workload

With starting an earring business, you have the unique ability to choose how little or how much you want to work. You also have the freedom to decide which projects you want to work on, and can turn down the ones that do not interest you.

Cons Description

Motivation of employees

If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.

Longer Sales Process

A earring business can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.

Low margins

The gross margins for your earring business are typically around 45%, which can make it more challenging to incur new expenses and maintain profitability.

High employee turnover

In the earring business, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment.

Taxes

As a earring business, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.

High overhead expenses

With starting an earring business, there are overhead expenses that come with selling a physical product. You will want to make sure you strategically budget for these overhead costs. We discuss this more in the startup costs section below.

Marketing Ideas

  • 1

    Affiliate Program

    Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.

    Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.

    The affiliate typically gets a unique link where clicks and conversions can be tracked.

    Learn more about affiliate program ➜

  • 2

    Direct Sales

    Direct sales strategy implies a direct contact between a seller and a consumer without the involvement of any third party. Direct selling is popular in sectors where sellers communicate with their clientele personally. The sales technique occurs at non-store locations which include at home, work, or online.

    For direct selling to succeed, hire a few (or many) salespeople to support the sales conversion process. It's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.

    Learn more about direct sales ➜

  • 3

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

    Learn more about word of mouth ➜