I Built a $10K/Month Clothing Apparel Company

Who are you and what business did you start?

My name is Ivan Hadzhiev, and I'm the founder of Merchpath. We are the curated swag platform for startups and growing teams. Unlike other swag platforms, we curate every product to ensure quality and style standards are met. Along with this, we're working on an AI-curation engine, which takes a company's brand guidelines, budget, team size, use case, etc., into account to create fully custom merch collections that match their brand. Today, we do between 5k and 10k per month.

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How do you come up with the idea for Merchpath?

Every time I bought branded products for a company I worked at, the experience was the same: thousands of generic options, no guidance on what was actually worth...