Jungle Culture Update: How We Grew 20% And Experienced Our Most Viral Month Yet

This is a follow up story for Jungle Culture. If you're interested in reading how they got started, published over 4 years ago, check it out here.

Hello again! Remind us who you are and what business you started.

Hi! I am Jamie, co-founder of Jungle Culture. We’re an eco-friendly e-commerce brand based in the UK. We did a Starter Story interview a little while ago that you can check out here, and this is the follow-up!

We initially started selling products online via Amazon as we were based in Vietnam when we set up, so we didn’t have any way of shipping, aside from relying on Amazon FBA. Over time we built up a wholesale business, 2x direct websites, and an Etsy store that we also sell through. Our websites and Etsy do pretty well, but our main sales come from Amazon and wholesale.

Being based in Vietnam, we were able to introduce the best quality handmade/ethically sourced products to the UK/EU/US markets early on, because we could meet suppliers and test everything quickly. I wouldn’t say that we have flagship products, but our best sellers tend to be Vietnamese made tableware items.

I definitely would not advise other entrepreneurs to go down the handmade route unless you are making the products yourself though. It can be extremely difficult to manage.