My SaaS Helps You Write Better On LinkedIn ($5K MRR)
Who are you and what business did you start?
I'm Adam, and I'm a LinkedIn ghostwriter. And yeah — I'm saying it that way on purpose. You could argue it's a disease.
Outside of my ghostwriting business, I'm the co-founder of InfluenceLab. InfluenceLab is an AI coaching tool that helps financial advisors write better LinkedIn posts.
InfluenceLab does NOT write your posts for you — it just coaches you to write better posts in your own voice.
The AI is built on a proprietary database of hundreds of manual edits and feedback sessions I gave financial advisors for their LinkedIn posts. After I helped these clients improve their posts, their reach shot up, and they started to get more business.
One day, I was talking to an AI engineer, and he was like:
"That's cool. Have you thought about turning that into an AI?"
"No," I said. "I don't know how."
"I do."
So we spun up an MVP, reached out to beta testers, and launched in February 2026.
As of writing this, we have 119 paying users and are at $5,651 MRR.
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How do you come up with the idea for InfluenceLab?
In 2025, I wanted to diversify my business away from LinkedIn ghostwriting, so I started offering post editing.
Students would send me three posts a week. I would rewrite the posts to professional ghostwriting standards, then give 100-500 words of feedback per post.
"Here's why we changed the hook." "Here's how to tell a story properly." "Here's where you buried the lead." "Here's where you lost the reader."
My students were primarily financial advisors. Almost every time, after someone started working with me, they would send me a screenshot of their LinkedIn impressions.
Hockey stick after hockey stick after hockey stick.
That was the "Aha" moment. My thesis was, "If people just write better posts, they'll get more reach and more business. The writing is what matters most. "
And I proved it over and over with multiple clients.
I studied journalism in college, then worked in finance for six years. Now, I do LinkedIn ghostwriting for financial advisors. So it's smack dab in the middle of the Venn Diagram I've accidentally built over my career.
The idea was pre-validated. By doing so many manual edits, we knew the thesis was correct. Then, we had beta testers try out the AI version, and they started getting great results.
How did you launch InfluenceLab and get initial traction?
LinkedIn. Just like everything else in my life — LinkedIn.
I just started posting about it and DMing people. 100% of our client acquisition has been through my LinkedIn posts or DMs, or referrals from existing users who found me through LinkedIn.
I've been unwittingly building a distribution network on four years through LinkedIn and have worked closely with my ICP all this time, so I had high trust already built in when it came time to launch.
I have since been booked to speak about InfluenceLab at FutureProof, the top conference for independent financial advisors in the country. So the response has been remarkable. I can't believe the doors it has opened.
I wouldn't change anything about the launch. Truly. I think so many people have great ideas but struggle with distribution. InfluenceLab was the opposite — we stumbled into an idea and already had the distribution built out without every intending to.
We charged our first beta testers $19/mo, just so they had skin in the game. Many of these beta testers were people who were in my manual post editing community that InfluenceLab was built on, which was originally $900/mo. The current price of the product is $49/mo.
So we made our first dollar immediately once we signed up our beta testers.
After that, I just started posting about it on LinkedIn, and clients started rolling in. We're now in conversations with some firms and financial advisor networks about broader adoption.
I learned that passive income is a total lie, haha. I quite literally make money from InfluenceLab while I sleep. Then I get up and grind on LinkedIn to build more relationships, send more DMs, and work more mass adoption opportunities.
It's been so much fun.
What was the growth strategy for InfluenceLab and how did you scale?
We are working on a referral program, and have had multiple users choose to make LinkedIn posts about the tool or email their lists about it. We have not asked for those things — they have been done unsolicited.
We are also working on some influencer partnerships, and as I mentioned previously, some firm and financial advisor network adoptions.
Literally everything has been through LinkedIn, except for once when I quote tweeted Greg Isenberg and he said "love this." That was cool. https://x.com/gregisenberg/status/2044858115560993268
Our entire strategy has been to Build in Public. I think people see it as aspirational. I'm just a guy who writes LinkedIn posts... And now I have a SaaS that pays my rent? Because I tried something? And started talking about it online?
Forgive the Chronically Online Cliche, but "You can just do things." I think that's what people can learn about it.
Additionally, it's SO niche. A SaaS that coaches financial advisors on writing better LinkedIn posts? And it's making $5,600 a month? For that? For real?
Everyone tells you the riches are in the niches, but we're a true proof point for that (although I wouldn't say these are riches).
My advice would be to build the distribution before you need it. Building a personal brand is so valuable because you eternally have options for whatever you want to do.
Get people to pay attention to you, get people to like you, and support other people doing the same. Infinite upside, zero downside.
(I have plenty more screenshots I can share of Build in Public or user testimonials if it's of interest.)
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What were the biggest lessons learned from building InfluenceLab?
Co-founder dynamics are a way bigger piece of the puzzle than I had anticipated.
My technical co-founder is a guy named Ben Wise. He's a wizard with AI and is also a former ghost writer, which is excellent and allows us to speak the same language as we improve the tool and iterate on the process.
We've been extremely intentional about radical transparency. Our communication is so direct it's almost funny.
"You did this and I don't like it." "I'm doing this. You don't need to know, but I'm telling you so you know." "I can't do this today. I will do it tomorrow. Thanks."
We work extremely well together, but I could see how not having clear ground rules specifically for communication with your co-founder could lead to massive problems down the road.
The other thing that's been a huge benefit is consistent user interviews.
We aim to interview at least 4 users a week to get their feedback. Any time an ICP user churns, I immediately reach out to try to get them on a call. User and churned interviews are probably the most valuable weekly activity we have.
I've already talked a lot about having the distribution. I have about 18,000 followers on LinkedIn, and I've kind of become the go-to guy for financial advisors who want to grow on LinkedIn.
But I think my biggest point there is more about personal branding in general. Again — I never intended to start a Saas. Four years ago, I had just quit my finance job with this cockamamie dream of "being a writer."
I had $0 of income, zero clients, and zero idea where to start, so I started writing on LinkedIn.
That turned into copywriting business, which turned into a ghostwriting solopreneur agency, which turned into... this.
You just never know. So you might as well build the distribution for whatever may come.
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More about InfluenceLab:
Who is the owner of InfluenceLab?
Adam Knorr is the founder of InfluenceLab.
When did Adam Knorr start InfluenceLab?
2026
How much money has Adam Knorr made from InfluenceLab?
Adam Knorr started the business in 2026, and currently makes an average of $67.8K/year.
