If you have a passion for art, starting an art business can be a great idea.
You'll be able to work on your own schedule, set your own prices, and do something you love—while supporting yourself or even making money!
There are so many different avenues available to you as an artist-entrepreneur right now—from selling your work online (on sites like Etsy), through galleries or museums, or even at craft fairs and flea markets.
Starting an art business requires a great deal of effort, dedication, and most importantly passion.
If you're interested in how to sell art, or selling art online, you can use this page as a guide for everything you'll need to know.
Want to learn more? You can check out our full guide on how to start an art business ➜
|Min Startup Costs||Max Startup Costs|
|Office Space Expenses||$0||$7,000|
|Employee & Freelancer Expenses||$151||$352|
|Business Formation Fees||$5,600||$20,400|
|Equipment & Supply Expenses||$63||$200|
|Retail Business Expenses||$1,250||$10,450|
|Training & Education Expenses||$0||$1,000|
|Advertising & Marketing Costs||$75||$4,736|
|Total Startup Costs||$7,574||$58,197|
|Direct Art Australia||directartaustralia.com.au||#265,223|
|Amrit Pal Singh||amritpaldesign.com||#288,139|
|Wall Art Prints||wallartprints.com.au||#301,857|
|Cleveland Institute of Art||cia.edu||#370,917|
Pros & Cons
|Flexibility||You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.|
|Ability to start your business from home||It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!|
|Little startup costs required||The cost to start a art business costs significantly less money than most businesses, ranging anywhere from 62 to 58,197.|
|Rewarding work||Starting a art business can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.|
|Meaningful business connections||You never know who you will meet as a art business. This could be the start of an incredible business opportunity!|
|Quick build time||The average time it takes to build your product is quick - typically around 7 months. This will allow you to bring your product to market faster.|
|Crowded Space||Competition is high when it comes to your art business, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.|
|Isolation||Often times, as a art business, you typically work alone and do not have much face-to-face interaction with other team members.|
|You may need to charge sales tax||If you are selling your products in various states, you may be required to charge sales tax. Although this may not impact your financials specifically, it can be a headache to create a process and procedure for this. To learn more about sales tax, check out [this article](https://www.thebalancesmb.com/do-i-need-to-collect-sales-taxes-in-my-state-398913)|
|Work can be repetitive||You may find creating the same product over and over repetitive and tiresome. One way of avoiding this is to diversify product lines and revenue streams - this will keep things interesting!|
|Time commitment||With starting an art business, all responsibilities and decisions are in your hands. Although this is not necessarily a negative thing, work life can take over at times. This can place a strain on friends and family and add to the pressure of launching a new business.|
|Difficult to build trust with your customer||With starting an art business, there can be minimal face-to-face interaction, which means it can be a lot more difficult to establish trust with your customers. You'll need to go the extra mile with your customer to grab their attention and business.|
Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.
Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.
The affiliate typically gets a unique link where clicks and conversions can be tracked.
Direct sales strategy implies a direct contact between a seller and a consumer without the involvement of any third party. Direct selling is popular in sectors where sellers communicate with their clientele personally. The sales technique occurs at non-store locations which include at home, work, or online.
For direct selling to succeed, hire a few (or many) salespeople to support the sales conversion process. It's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.
Word of mouth
Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.
Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.
According to Nielsen, 92% of people trust recommendations from friends and family.
Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.
Hey! 👋I'm Pat Walls, the founder of Starter Story.
We interview successful business owners and share the stories behind their business. By sharing these stories, we want to help you get started.
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