Varionica

How We Started A Six-Figure Craft Brewery [From Croatia]

August 16th, 2021
Matija Mrazek
Founder, Varionica
$56K
revenue/mo
2
Founders
8
Employees
Varionica
from Pisarovina, Hrvatska
started February 2014
$56,000
revenue/mo
2
Founders
8
Employees
market size
$651B
starting costs
$30.1K
gross margin
30%
time to build
720 days
growth channels
Organic social media
business model
content-library
best tools
MailChimp, FAQ by Aheadworks, WooCommerce
time investment
Full time
pros & cons
44 Pros & Cons
tips
1 Tips
Discover what tools recommends to grow your business!
platform
customer service
social media
Discover what books Matija recommends to grow your business!
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Hello! Who are you, and what business did you start?

HI! We are Davor and Matija from Varionica, a craft brewery from Croatia.

We opened our brewery seven years ago and are one of the craft brewing pioneers in Croatia. Our first beer was a Pale Ale, a refreshing and hoppy beer that remains our most popular and best-selling product to this day. Pale Ale started the Croatian craft beer revolution, so it is no surprise that it remains so popular. Our customers are food and drink lovers who aren’t afraid to try new and exciting things.

We started by renting a small brewery outside of Zagreb and by the end of 2019. After that, we opened our new brewery with a much larger capacity and modern brewing equipment in Pisarovina near Zagreb. We started our business with only 22 30-liter steel KEGs, which we drove around in an old Opel Astra, and now we are producing roughly 40.000 liters of beer per month.

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