Hush Blankets

How We Launched New Products And Scaled Our Advertising

Aaron Spivak
Founder, Hush Blankets
$2M
revenue/mo
2
Founders
20
Employees
Hush Blankets
from Toronto, Ontario, Canada
started November 2018
$2,000,000
revenue/mo
2
Founders
20
Employees
market size
$26.1B
avg revenue (monthly)
$1.74M
starting costs
$13.7K
gross margin
40%
time to build
210 days
growth channels
Word of mouth
business model
content-library
best tools
Shopify, Slack, Klaviyo
time investment
Full time
pros & cons
35 Pros & Cons
tips
14 Tips
Discover what tools recommends to grow your business!
Discover what books Aaron recommends to grow your business!
Want more updates on Hush Blankets? Check out these stories:

Hello again! Remind us who you are and what business you started.

Hello, my name is Aaron Spivak and I am the Co-Founder of Hush Blankets. We are a sleep company that is constantly developing new ways for our customers to achieve a higher quality of sleep.

Our flagship products include our Hush Weighted Blanket and our Hush Iced Weighted Blanket. Both designed to be unlike any other blanket on the market and if you know anything about the weighted blanket market… there is a lot of them!

What makes Hush so different is that we take pride in producing products that will actually make a difference for our end consumer and for our community. Our Iced Blanked was the first of its kind developed in Toronto, Ontario. We blended cotton, spandex, and bamboo to create a cool to the touch fabric, unlike anything you have ever felt before. Guaranteed to be the coldest fabric in your house. We launched that product on Kickstarter in 2019 and raised nearly 1.5M between both Kickstarter and Indiegogo.

Since then we have launched our Hush Iced Sheet Set and Hush Weighted Throw. The Hush Iced Sheet was actually a product developed based on consumer demand. After we launched our Hush...

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