How We Launched New Products And Scaled Our Advertising
This is a follow up story for Hush Blankets. If you're interested in reading how they got started, published about 7 years ago, check it out here.
Hello again! Remind us who you are and what business you started.
Hello, my name is Aaron Spivak and I am the Co-Founder of Hush Blankets. We are a sleep company that is constantly developing new ways for our customers to achieve a higher quality of sleep.
Our flagship products include our Hush Weighted Blanket and our Hush Iced Weighted Blanket. Both designed to be unlike any other blanket on the market and if you know anything about the weighted blanket market… there is a lot of them!
What makes Hush so different is that we take pride in producing products that will actually make a difference for our end consumer and for our community. Our Iced Blanked was the first of its kind developed in Toronto, Ontario. We blended cotton, spandex, and bamboo to create a cool to the touch fabric, unlike anything you have ever felt before. Guaranteed to be the coldest fabric in your house. We launched that product on Kickstarter in 2019 and raised nearly 1.5M between both Kickstarter and Indiegogo.
Since then we have launched our Hush Iced Sheet Set and Hush Weighted Throw. The Hush Iced Sheet was actually a product developed based on consumer demand. After we launched our Hush...
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.