Swoveralls

How We Increased Our Sales 155% Last Year

Kyle Bergman
Founder, Swoveralls
$100K
revenue/mo
1
Founders
2
Employees
Swoveralls
from New York, New York, USA
started March 2017
$100,000
revenue/mo
1
Founders
2
Employees
market size
$1.71T
avg revenue (monthly)
$1.92M
starting costs
$13.7K
gross margin
40%
time to build
210 days
growth channels
Word of mouth
business model
content-library
best tools
Instagram, Shopify, Twitter
time investment
Full time
pros & cons
35 Pros & Cons
tips
18 Tips
Discover what tools recommends to grow your business!
Discover what books Kyle recommends to grow your business!

Hello again! Remind us who you are and what business you started.

What’s up Starter Story Fam! My name is Kyle Bergman, and I am the Founder and Chief Swoveralls Officer of The Great Fantastic. The Great Fantastic is a digitally native brand whose purpose is to create the world’s comfiest apparel products using sustainable resources and ethical manufacturing methods. Our hero product, Swoveralls, is the glorious combination of sweatpants and overalls into one incredibly comfy masterpiece. Our customers, aka the Comfy Family, are from all walks of life, and what we’ve found really connects our audience is the collective love for super comfortable clothing that is also a little quirky too.

When we first appeared on Starter Story back in 2019 we were averaging about $17k/month in revenue, and have since grown to just about $60k/month so far in 2021! We turn 4 years old soon and feel like we’re just getting started. Woo!

how-we-increased-our-sales-155-last-year
Caption - That’s me, Kyle, rocking the Swovie...
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