Pawstruck

How We Increased Revenue By $7M In 2 Years

Kyle Goguen
Founder, Pawstruck
$1.75M
revenue/mo
1
Founders
25
Employees
Pawstruck
from Los Angeles, California, USA
started January 2014
$1,750,000
revenue/mo
1
Founders
25
Employees
market size
$103B
avg revenue (monthly)
$587K
starting costs
$13.7K
gross margin
40%
time to build
210 days
growth channels
Email marketing
business model
subscription
best tools
Shopify, Klaviyo, Instagram
time investment
Full time
pros & cons
35 Pros & Cons
tips
8 Tips
Discover what tools recommends to grow your business!
Discover what books Kyle recommends to grow your business!
Want more updates on Pawstruck? Check out these stories:

Hello again! Remind us who you are and what business you started.

My name is Kyle Goguen and I’m the founder of Pawstruck, a company that provides dogs across the U.S. healthy, high-quality, affordable treats and chews. We’ve built a robust portfolio of products that promote better care, health, and wellness for dogs. Our flagship products include natural dental chews, bully sticks, filled bones, beef jerky, and a line of health and wellness supplements.

More than ever people are treating their dogs and pets as part of the family, so just like people want to know what ingredients they’re putting in their own bodies, they want to know what they’re giving their pets.

Creating affordable, healthy options for pet owners has proved to fill a significant gap in the market. In just six years, we’ve gone from $0 to over $20M in sales. Since the last time we spoke with Starter Story (2019), we’ve increased our revenue by $7M and anticipate the growth trajectory will continue in the coming years.

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